Professional Documents
Culture Documents
Assistant Professor
School of Agri-Business Management, Nagpur
Dr. PDKV,Akola
About Us
Indicator India Maharashtra
Geographical Area 32.87 3.08
(Lakh Sq Km)
Forest Area 7.74 0.61
(Lakh Sq Km)
Gross Cropped Area 1904.22 223.68
(Lakh Ha)
Irrigated Area 799.97 36.65
(Lakh Ha) (42.00% of GCA) (16.40% of GCA)
Cotton Area 83.54 28.26
(Lakh Ha)
Literacy 64.84 76.88
Sex Ratio 933 922
Percentage of Rural 72.18 57.57
Population
Indicator India Maharashtra
Live stock 4850.02 370.58
(Lakh )
Foodgrain Production 2278.80 123.45
(Lakh tonnes)
Working Factories 129.87 18.05
(Thousand)
Average Daily 84.54 11.62
Employment (Lakh)
Electricity 59445 6850
Generation (crore Kwh)
Electricity Consumption 38613 5568
(crore Kwh)
Number of Banks 72117 6797
Per capita Income (Rs) 29642 41331
Indicator India Maharashtra
Share of Agriculture in 17.80 13.70
GDP/GSDP
Export of Agri 10.30 % of total export
• Retailer knows’
– Consumer behavior,
– Maintain equilibrium between manufacturers
and customers
– Manage shelf for various brands for
attracting and maintaining customers
– Retailer gives feedback about consumers ‘
preferences to manufactures.
Scope for Agri-based food retailing in India
• The food chain in India from the farmer to the consumer involves
several intermediaries leading to handling at multiple points and
longer transit time.
• Only 25% of the consumer’s rupees reaches the farmer as
compared to 50% in developed countries.
• It is estimated that 20% of the food produced in India is wasted.
This is valued more than Rs 50,000 crores approximately.
• This wastage is equal to the amount that the government spends
on food subsidy by more than 3 to 4 times.
• India produce a wide range of fruits and vegetables of both the
topical and temperate varieties because of the varied climatic
conditions in our country.
• India having around 4000 fruit processing units with an aggregate
capacity of more than 12 lakh MT (less than 4% of total fruits
produced).
• Unfortunately, around 2.20% of fruits & Vegetables are processed
as against 30% in Thailand, 70% in Brazil, 78% in Philippines and
80% in Malaysia.
• The wastage is estimated as high as over 25% of the total
production of fruits and vegetables.
• The cold chain system is primitive and under developed.
• The existing capacity of 1 million tonnes is primarily used for
storage of potatoes.
• The current method of forecasting of agricultural produce does not
provide for any time to take corrective action in terms of crop
failure or surplus.
Scope for Agri-based food retailing in India
• Only around 1 percent of India's annual meat production of over
4.5 million tons is converted to value-added products.
• Milk processing level is 35 percent, which is, 13 % in the
organized and 22 % in the unorganized sector.
• Out of the total production of bread, 40 percent is produced in
the organized sector and the remaining 60 percent in the
unorganized sector.
• Similarly, production of biscuits in the organized sector is about
80 percent and quantity of biscuits produced in the unorganized
sector is about 20 percent.
• Processing level of buffalo meat is estimated at 21 percent,
poultry 6 percent, and marine products 8 percent.
• India's share of processed food is about 1.6%.
Development of Food
retailing
• The first time the food retailing was seen in mid-eighties, only in the
few metro cities in India.
• Nilgiri in Bangalore,
•
Corporate Actions
• Major corporate houses such as HLL, ITC, Godrej and Reliance are
making revolution the retailing sector.
• These corporate firms are making forward and backward linkages
for giving best services to consumers.
• Escorts' sells tractors and harvesters for agricultural sectors and
diversified into agro sectors therefore is but a natural extension
• The PEPSI has started a venture on the production a particular
variety of seaweed which can be used of the jelly food, cosmetics
pet food and tooth paste.
• Global Agri-System has contracted with some cultivator in
Bhulandshahar for the production of European carrots.
Corporate Actions
• YES bank has identified some project for the production of quality
agricultural products.