STRATEGIC DEPLOYEMENT

Presented by:
DELO BENKA

NATIONAL INSTITUTE OF FASHION TECHNOLOGY - MFTech 1

INTRODUCTION
What Is strategic Planning?

Is a systematic approach of defining long-term business goals

and identifying the means to achieve them.

An organization must incorporate the effort into the strategic

planning process and into the annual business plan to institute
organization-wide change.

The term strategic planning is often misunderstood to be the

creation of the strategic plan and not the careful deployment of
strategic goals, sub-goals, and annual goals and the assignment
of the resources and actions to achieve them.

What is Strategic Deployment?

Is a systematic approach to integrating customer-focused

organization-wide improvement efforts with the strategic plan of
an organization.

More specifically, it is a systematic process by which an

organization defines its long-term goals with respect to quality

and integrates them on an equal basis with financial, human

resources, marketing, and research and development goals into
one interconnected business plan.

The plan is then deployed throughout the entire organization.

Strategic Planning: The Past

Until recently, strategic plans typically consisted only of financial

goals or market goals.
Consisted of: establishing financial goals, developing plans to
meet the goals, providing the needed resources, establishing
measures of actual performance, reviewing performance against
financial goals, and providing rewards based on results.

Strategic Planning: Today

The approach used to establish organization-wide financial

goals, To be effective at achieving rapid change in a global
environment, quality, benchmarking, and strategic quality
deployment, change efforts, such as total quality management,
deployed into the strategic plan,
reviewing Performance against improvement goals

THE ELEMENTS OF STRATEGIC DEPLOYMENT

- A desired future state of the organization. one
that may take 5 or even 10 years to achieve.

- The purpose or reason for the existence, i.e., what

we do and whom we serve
- Means to achieve the vision.
- Strategies are few and define the key success facto
- What the organization must achieve over a
1- to 3-year period.
- What the organization stands for and
believes in.
- A guide to managerial day to day
action.
Commitment to customer
Quality, safety, environment .
An activity of duration as long as 3 to 9 months that addresses a deployed goal,
and whose successful completion contributes to assurance that the strategic
goals are achieved.

Example: Vision of Amazon

Our vision is to be the earths most customer centric company; to

build a place where people can come to find and discover

anything they might want to buy online.

Example: Mission of Google Company

To organize the worlds information and make it universally
accessible and useful.

Example - Core values of Toyota Company

Customer first

Respect for people

International focus

Continuous improvement and innovation

LAUNCHING STRATEGIC DEPLOYMENT

Establish the Vision
Strategic deployment begins with a vision that is customerfocused:
In creating the vision, organizations should take into account its
customers, the markets in which it wants to compete, the
environment within which the organization operates, and the
current state of the organizations culture.

Agree on a Mission
A mission statement is designed to address the question, What
business are we in? A mission statement should clarify the
organizations purpose or reason for existence.
-

- Together, a vision and a mission provide a common agreedupon direction for the entire organization. This direction can be
used as a basis for daily decision making.

Develop Key Strategies

COUNT.

The first step in converting the vision into an achievable plan is to

break the vision into a small number of key strategies.

Key strategies represent the most fundamental choices that the

organization will make about how it will go about reaching its
vision.
In order to determine what the key strategies should be, one
needs to assess five areas of the organization and obtain the
necessary data on:
Customer loyalty, customer satisfaction.
Costs related to poor quality.
Organization culture (satisfaction)
Internal business process (including suppliers).
Competitive benchmarking

Develop
Goals

Strategic

COUNT.

An organization sets specific, measurable strategic goals that

must be achieved for the broad strategy to be a success.
A goal must be SMART.
Areas minimally required to assure that the proper goals are
established :

Product performance - response to customer needs e.g. fuel

consumption.

Competitive performance - Meeting or exceeding competitive

performance

Quality improvement quality improvement projects

Cost of poor quality - goal of reducing the costs due to poor quality or
waste

Performance of business processes multifunctional in nature,

e.g., new product development

Establish Values

COUNT.

Living the established values, Training and communication of

values for all employees

Examples of values that guide us are:

customer
delight,
commitment,
teamwork,
improvement, trust and integrity, and mutual respect

continuous

Communicate Company Policies

Published policy statements are the result of a good deal of

deliberation by management, followed by approval at the highest
level.

The senior executive team or quality council plays a prominent

role in this process.

Upper Management Leadership

Top-level management must come together as a team to

determine and agree upon the strategic direction of the
organization

Deploy Goals:
conversion of goals into operational plans and projects.
Deployment as used here means subdividing the goals and
allocating the sub-goals to lower levels.

Measure Progress with Key Performance

Indicators:

A key measures (performance indicators) need to be established.

Indicators that link strongly to strategic goals and to the vision

and mission of the organization

Indicators that include customer concerns; that is, the measures

focus on the needs and requirements of internal and external
customers

A small number of key measures of key processes that can be

easily obtained on a timely basis for executive decision making

The identification of chronic waste or cost of poor quality

Reviewing Progress - look at the gaps between measurement

of the current state and the target it is seeking.

Benefits of Strategic Deployment

Some organizations have realized the following benefits from
strategic deployment.

Focuses the organizations resources on the activities that are

essential to increasing customer satisfaction, lowering costs, and
increasing shareholder value.

Creates a planning and implementation

responsive, flexible, and disciplined.

system

that

Encourages interdepartmental cooperation.

Provides a process to execute breakthroughs year after year.

is

Empowers managers and employees by providing them with the

authority to carry out the planned activities.

RISKS AND LESSONS LERNED

Some important lessons learned
implementing strategic deployment.

about

the

risks

in

Pursuing too many objectives, long term and short term, at the
same time will dilute the results and blur the focus of the
organization.

Excessive planning and paper work will drive out the needed
activities and de-motivate managers.

Trying to plan strategically without adequate data about

customers, competitors, and internal employees can create an
unachievable plan.

COUNT.

If the executive leadership delegates too much of the

responsibility, there will be a real and perceived loss of
leadership and direction.

For an organization to elevate quality and customer focus to top

priority creates the impression that it is reducing the importance
of finance, which formerly occupied that priority. This perceived
downgrading is particularly disruptive to those who have been
associated with the former top-priority financial goals.