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Digital Marketing is the marketing of products or services over the

Internet or any kind of digital media.

This includes video channels, Internet Radio, mobile phones, display

or banner ads, digital outdoors, and any other form of digital media.

 Social media is very popular right now and its only getting

more popular

You can tap into that popularity by using social media to sell

your products

Just make sure you dont SPAM people. In fact, you shouldnt

use any social media to directly sell anything

Just use social media to direct people to other sites where you

can then hit them with a sales pitch

 SEO 850 Crores.

Display advertising - 662

Crores.

Mobile Phones and Tablets-

Total Estimated Online Ad

Spend (FY 2012-2013) INR 2,260
Crores
3%

230 Crores.

13%

Social Media 300 Crores

Email 68 Crores.

7%
38%

10%

Video Advertising 150

29%

Crores.

SEO

Display

Mobile and Tablet

Social Media

Email

Video

Source: IMRB International

2104 Lok Sabha Election

The 2014 lok sabha campaign had a huge presence on social

networking sites. Narendra Modi, a Bhartiya Janata Party for Indian

Prime Minister, used Twitter, Facebook, YouTube and Television to
differentiate his campaign. His social networking site profile pages
were constantly being updated and interacting with followers.
Transformer: Age of Extinction
In 1980 the average cost of marketing a studio movie in the US was

$4.3 million ($12.4 million in todays dollars). Today for the big budget
summer blockbuster like Transformer: Age of Extinction, the
marketing spend on print and advertising is close to $100 million for
North America alone. It can cost up to $200 million to market a film
like that in all global territories.
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 Strength
Large market reach or penetration.
Direct contact with audience (almost like face-to-face)
Cost-effective in the sense most of the platforms are free.
Somewhat more measurable than other traditional channels.

Weakness
Ever-changing environment
Effort vs. results.
Making up for mistakes.

 Opportunities
Reach out to certain groups that traditional media didnt allow

you to.

Developing a following/ audience that auto-nurtures itself.

Threats
Espionage
Your mistakes are noticed and the consumer WILL expose you.

Get ready for prompt action.

 To study how marketers effectively use digital media to promote

their business.

To analyze the effective communication strategy through social

networking sites.

To study the effectiveness of brand communication through social

networking sites from its users and communicators.

Sampling Plan
Sampling Unit
company
Sampling Size
Researched Instrument
Target Area

Existed and Expected customer of the

75
Structured Questionnaire
National Capital Region (NCR)

Sources Of Data
Primary Data
with
Secondary Data
brochure

Online Survey, Informal talk and discussion

the employee of respected company.
Website, Journals, articles, company

Research Design
Type Of Research
Method Of Data Representation

Descriptive Research
Description and Graph
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 Are you using social media to market business?

3%

97%

YES

NO
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 Is social media important for your business?

1%

1%

7%

28%

63%

Strongly Agree

Agree

Uncertain

Disagree

Strongly Disagree
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 How long have you been using social media to market

business?

7%
18%

8%

16%

27%

24%

Less than 12 months

1 to 2 Years

2 to 3 years

3 to 4 years

4 to 5 years

More than 5 years

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 What other types of marketing are you using?

11%
19%

16%

85%

36%

40%
65%
51%
60%

Email

Search engine optimization

Event Marketing (Speaking and Networking)

Press release

Online ads ( Google Adwords)

Print display ads

Mobile marketing

Radio ads

Television ads

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 What kind of outsourcing will you do for social media

marketing?

5%
14%

6%

6%

12%

7%

10%

Design and Development

Content Creation

Analytics

Monitoring

Research

Status Updates (tweets)

Strategy
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 Which forms of paid social media do you regularly use?

3% 2%
10%
11%
17%

90%
20%

Facebook

LinkedIn

Twitter

You Tube

Blog Post

Pinterest

Instagram

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 I regularly analyze my social activities.

15%

3%
22%

14%

46%

Strongly Agree

Agree

Uncertain

Disagree

Strongly disagree

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 Facebook marketing is effective.

5%

9%

16%

34%

37%

Strongly Agree

Agree

Uncertain

Disagree

Strongly Disagree

18

 I have integrated social media into my traditional marketing

activities.

2%
7%
27%

10%

54%

Strongly Agree

Agree

Uncertain

Disagree

Strongly Disagree

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 How much time do you lot for monitoring your marketing

activities via social media?

Weekly Hours
5%

4%

2%

3%

2%
5%
34%

9%
11%

27%

0 Hours

1 to 5

6 to 10

11 to 15

16 to 20

21 to 25

26 to 30

31 to 35

36 to 40

More than 40

Source: Social Media Examiner

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 Commonly used contents in social media marketing.

22%
60%

94%

60%
73%

Original written content

Curation of other people's content
Original visual assets (infographics, memes, etc.)
Original Videos
Original Audio Content

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 A significant 92% of marketers indicate that social media is

important for their business.

34% of marketers think that their Facebook efforts are

effective.

A significant 58% of marketers stated that original written

content is the single most important form of content, followed

by original visual assets (19%).

The majority of marketers (58%) are using social media for 6

hours or more each week, and more than a third (34%) invest
11 or more hours weekly.

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 Pop-ups and Banner ads create psychological pain in user

mind.

Advertising must be interactive, promotional and in innovative

form to hold the audience.

It should target the individuals than the mass.

Adding more multimedia elements to have more interactive

factors in pages.

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 Social Media not only provides information about a product or

service but also promotes creative innovation.

Young adults spend lots of time in these networking sites due to

heavy commercial
gathering.

content,

entertainment

and

social

So, product or service communicators throng their ads in these

areas with more and more interactive and with fascinating

factors so that their brand identity is developed among the
right choice of focused audience

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