Merchand-I

Coca-Cola
Company Deck 2011

The Company manufactures, distributes, and

markets non-alcoholic beverage concentrates
and syrups worldwide
Established in 1886, the Company operates in
more than 200 countries and markets more than
3300+ beverages
It is headquartered at Midtown Atlanta, Georgia
The Chairman of the Board and Chief Executive
Officer: Muhtar Kent
Total employee strength: 92800 approximately

The world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we
must look ahead, understand the trends and forces that will shape our business in the future and move swiftly
to prepare for what's to come. We must get ready for tomorrow today. That's what our 2020 Vision is all about.
It creates a long-term destination for our business and provides us with a "Roadmap" for winning together with
our bottling partners.
Mission
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as
the standard against which we weigh our actions and decisions.
To refresh the world...
To inspire moments of optimism and happiness...
To create value and make a difference.

Vision
Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing
what we need to accomplish in order to continue achieving sustainable, quality growth.
People: Be a great place to work where people are inspired to be the best they can be.
Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires
and needs.
Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
Planet: Be a responsible citizen that makes a difference by helping build and support sustainable
communities.
Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
Productivity: Be a highly effective, lean and fast-moving organization.
Culture
Our Winning Culture defines the attitudes and behaviours that will be required of us to make our 2020 Vision a
reality.

Live Our Values

Our values serve as a compass for our actions and describe how we behave in the world.
Leadership: The courage to shape a better future
Collaboration: Leverage collective genius
Integrity: Be real
Accountability: If it is to be, it's up to me
Passion: Committed in heart and mind
Diversity: As inclusive as our brands
Quality: What we do, we do well
Focus on the Market
Focus on needs of our consumers, customers and franchise partners
Get out into the market and listen, observe and learn
Possess a world view
Focus on execution in the marketplace every day
Be insatiably curious
Work Smart
Act with urgency
Remain responsive to change
Have the courage to change course when needed
Remain constructively discontent
Work efficiently
Act Like Owners
Be accountable for our actions and inactions
Steward system assets and focus on building value
Reward our people for taking risks and finding better ways to solve problems
Learn from our outcomes -- what worked and what didnt
Be the Brand
Inspire creativity, passion, optimism and fun

Muhtar Kent: The Chairman of the Board and

Chief Executive Officer
Alexander B. Cummings: Executive Vice President
and Chief Administrative Officer
Harry L. Anderson:Senior Vice President, Global
Business and Technology Services
Ceree Eberly: Senior Vice President and Chief
People Officer
John M. Farrell: Vice President, Strategic Planning
John C. Reid: Vice President of Corporate Social
Responsibility
Gary P. Fayard: Executive Vice President and
Chief Financial Officer

The Coca-Cola Company manufactures, distributes, and markets nonalcoholic beverage concentrates and syrups worldwide. It principally offers
sparkling and still beverages. The companys sparkling beverages include
non-alcoholic ready-to-drink beverages with carbonation, such as energy
drinks, and carbonated waters and flavored waters. Its still beverages consist
of non-alcoholic beverages without carbonation, including noncarbonated
waters, flavored waters and enhanced waters, noncarbonated energy drinks,
juices and juice drinks, ready-to-drink teas and coffees, and sports drinks.
The Coca-Cola Company also offers fountain syrups, syrups, and
concentrates, such as flavoring ingredients and sweeteners. It markets its
non-alcoholic beverages primarily under the Coca-Cola, Diet Coke, Fanta,
and Sprite names. The company sells its finished beverage products primarily
to distributors, and beverage concentrates and syrups to bottling and
canning operators, distributors, fountain wholesalers, and fountain retailers.
The Coca-Cola Company was founded in 1886 and is headquartered in
Atlanta, Georgia.

Dow Jones Composite

Dow Industrials
Index Membership

S&P 100
S&P 500
S&P 1500 Super Comp

Sector

Consumer Goods

Industry

Beverages - Soft Drinks

Full Time Employees

92,800

Coca Cola and Santa Claus

Holiday Campaigns

The Coca-Cola Company began its Christmas advertising

starting in 1931, magazine ads for Coca-Cola featured
St. Nick as a kind, jolly man in a red suit. Because
magazines were so widely viewed, and because this
image of Santa appeared for more than three decades,
the image of Santa most people have today is largely
based on our advertising.
The "Holidays are coming!" advertisement features a
train of red delivery trucks, emblazoned with the CocaCola name and decorated with electric lights, driving
through a snowy landscape and causing everything that
they pass to light up and people to watch as they pass
through

Sports Sponsorship
Coca-Cola was the first commercial sponsor of the
Olympic games, at the 1928 games in Amsterdam,
and has been an Olympics sponsor ever since.
Coca-Cola was one of the official sponsors of the
1996 Cricket World Cup held on the Indian
subcontinent.Coca Cola is also one of the associate
sponsors of Delhi Daredevils in Indian Premier
League.
Since 1978, Coca-Cola has sponsored each FIFA
World Cup, and other competitions organized by
FIFA.

Marketing Punch-lines

Thanda matlab Coca-Cola!"

"jo chaho ho jaye, Coca-Cola enjoy!"
Open Happiness
Twist The Cap To Refreshness

PepsiCo
Parle Agro Products

2010

2009

Net
Operating
Revenues

$35,11
9

30,99
0

Gross Profit

22,426

19,90
2

Diluted Net
Income Per
Share

5.06

2.93

The Coca-Cola Foundation Invests $9.6

Million to Fortify Global Sustainability Efforts
The Coca-Cola Company and United Nations
Women Form Global Partnership to Accelerate
Womens Economic Empowerment
PepsiCo Poised for 49% Gain Imitating Kraft
Breakup: Real M&A

Responsible CEO of the Year Award, Muhtar Kent, Corporate

Responsibility Magazine(November 2010), Learn more
50 Most Admired Companies, FORTUNE (March 2010), Learn more
2009 CSR Award, Coca-Cola China, AmCham Shanghai 2009 Corporate
Social Responsibility Conference and Awards (November 2009)
Corporate Social Responsibility Awards, Coca-Cola India (May
2009), Learn more
Most Socially Responsible Company 2008, Coca-Cola Nigeria Limited,
Social Enterprise Reports and Award (SERA) 2008, (August 2008)
Foods and Beverages Most Socially Responsible Company in Nigeria
2008, Coca-ColaNigeria Limited, Social Enterprise Reports and Award
(SERA) 2008, (August 2008)
One of Ten "Most-Admired" Companies in Germany, The CocaCola Company, Manager Magazine (February 2008)
Philanthropist of the Year, Coca-Cola Ukraine, World of Child, Ukrainian
Fund of Philanthropists and Ukraine 3000 (December 2007)

Desired Qualities
Performance with integrity
Entrepreneurial spirit
Focus on innovation
A sense of urgency
Passion for achievement