Professional Documents
Culture Documents
4-2
4-3
Building a Base-Case
Financial Model
A financial model
consisting of major cash
flows
Sensitivity Analysis for
what if questions
See Ch04_DevelopmentBaseCaseMPJ.xls
4-5
House of Quality
Quality Function
Deployment
Ideal
Customer
Product
Value Analysis/
Value Engineering
Uses
Multi-functional teams from marketing, design engineering, and manufacturing
Voice of the customer
House of quality
4-6
No road noise
Water resistance
Accoust. Trans.
Window
X = Us
A = Comp. A
B = Comp. B
(5 is best)
1 2 3 4
Reduce energy
level to 7.5 ft/lb
10
5
4
3
2
1
B
A
X
BA
X
B
A
X
B
X
A
BXA
BA
X
AB
XAB
A XB
X A
Target values
Competitive evaluation
Importance weights
Technical evaluation
(5 is best)
Strong positive
Positive
Negative
Strong negative
Maintain
current level
Easy to open
Maintain
current level
Reduce energy
to 7.5 ft/lb.
Reduce force
to 9 lb.
Maintain
current level
Easy to close
Correlation:
Check force
on level
ground
Energy needed
to open door
Customer
Requirements (wants)
Door seal
resistance
Engineering
Characteristics
(hows)
Energy needed
to close door
Importance scale:
Strong = 9
Medium = 3
Small = 1
How to satisfy
customer wants
6
1
What the
customer
wants
3
1
Relationship
matrix
Competitive
assessment
Customer
importance
ratings
5
Target values
Technical
evaluation
Weighted
rating
Interrelationships
What the
Customer
Wants
Technical
Attributes and
Evaluation
What the
customer
wants
Lightweight
Easy to use
Reliable
Easy to hold steady
Color correction
Relationship
Matrix
Analysis of
Competitors
How to Satisfy
Customer Wants
3
4
5
2
1
Customer
importance
rating
(5 = highest)
Interrelationships
Relationship
Matrix
Ergonomic design
Paint pallet
Auto exposure
Auto focus
Technical
Attributes and
Evaluation
Aluminum components
What the
Customer
Wants
Analysis of
Competitors
How to Satisfy
Customer Wants
How to Satisfy
Customer Wants
Interrelationships
What the
Customer
Wants
Relationship
Matrix
Lightweight
Easy to use
Reliable
Easy to hold steady
Color corrections
3
4
5
2
1
1
1
3
Relationship matrix
Technical
Attributes and
Evaluation
1
3
3
5
5
Analysis of
Competitors
How to Satisfy
Customer Wants
Interrelationships
What the
Customer
Wants
Relationship
Matrix
Ergonomic design
Paint pallet
Auto exposure
Auto focus
Aluminum components
Relationships
between the
things we can do
Technical
Attributes and
Evaluation
Analysis of
Competitors
How to Satisfy
Customer Wants
Interrelationships
What the
Customer
Wants
importance
Lightweight
Easy to use
Reliable
Easy to hold steady
Color corrections
3
4
5
2
1
Relationship
Matrix
relationship strength
1
Technical
Attributes and
Evaluation
3
3
3
5
5
22
27 27
32
25
Analysis of
Competitors
How to Satisfy
Customer Wants
Interrelationships
How well do
competing products
meet customer wants
Lightweight
Easy to use
Reliable
Easy to hold steady
Color corrections
Our importance ratings
3
4
5
2
1
22
Company B
Relationship
Matrix
Company A
What the
Customer
Wants
Analysis of
Competitors
How to Satisfy
Customer Wants
G
G
F
G
P
P
P
G
P
P
Interrelationships
2 circuits
2 to
75%
Target
values
(Technical
attributes)
0.5 A
Technical
Attributes and
Evaluation
Panel ranking
Relationship
Matrix
What the
Customer
Wants
Analysis of
Competitors
How to Satisfy
Customer Wants
ok G
Technical
evaluation Company B 0.6 50% yes 2
Us
0.5 75% yes 2
ok F
ok G
Company B
Lightweight
G P
Easy to use
G P
Reliable
F G
G P
Color correction
Panel ranking
2 to
75%
0.5 A
Target values
(Technical
attributes)
2 circuits
Company A
Ergonomic design
Paint pallet
Auto exposure
Auto focus
Aluminum components
Completed
House of
Quality
Company A
ok
Technical
Company B
evaluation
ok
ok
Us
Customer
requirements
House
1
House
2
House
3
Production
process
Design
characteristics
Design
characteristics
Specific
components
Specific
components
Production
process
House
4
Figure 5.4
4-19
4-20
First Design
Value
Engineered
Design
4-21
Performance
Dimension
Time-to-market
Productivity
Quality
Measures
Freq. Of new products introduced
Time to market introduction
Number stated and number completed
Actual versus plan
Percentage of sales from new products
Engineering hours per project
Cost of materials and tooling per project
Actual versus plan
Conformance-reliability in use
Design-performance and customer satisfaction
Yield-factory and field