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Input
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The Demand For Business Products

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Vertical Market
Horizontal Market
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Bottom-up

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.Subjective Techniques

Management Judgment

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Time series
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Segmenting Business Markets

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The Concept of Market Segmentation
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Macrosegmentation



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Microsegmentation



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The competitive Frame of reference .The Unique benefitThe Target Market


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Product Positioning Strategies

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The Business Customer

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Industrial Customer


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Planning The Industrial Marketing Strategy

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Business Marketing Intelligence

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Business Marketing
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Business
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