Professional Documents
Culture Documents
Introduction
Cables Manufacturing industry is one of the most
important industries in Egypt due to the increase in
governments' spending on infrastructure to attract
more investments.
Companies in this industry manufacture wires,
cables, and cords.
Introduction
Egypt is now considered to be one of the largest
countries in manufacturing and exporting of
those products.
However, the recent Arab spring and the related
political crisis in the region have impacted some
of the ambitious power projects, existing ones as
well as those in pipeline.
Further, a surge in cable capacity in the region
has overtaken demand in the recent past.
Market structure
Cable industry has the following structure
characteristics:
Few # of major players.
Products are identical or differentiated.
High barriers to entry & exit.
Industry Type
Cables industry is a Production Industry.
ElSewedy cables is specialized in the three
stages:
Manufacturing.
Wholesalers.
Retailers.
ElSewedy Cables.
Giza Cables.
Electro Cables.
International Cables.
Others.
ElSewedy Cables
Giza Cables
Electro Cables
International Cables
Others
6%
7%
11%
55%
21%
Market Shares
Major International Players:
ElSewedy Electric.
Elloumi Group.
Energya.
Nexans.
General Cable.
Others.
Company Brief
The ElSewedy family began what is today
ElSewedy Electric in 1938 as an electrical
equipment trading company.
In 1960, after developing deep market
understanding and local presence, the company
became Egypts first specialized cables distributor.
Company Brief
The event marked the beginning of ElSewedy
Electrics corporate identity.
ElSewedy is not only focusing in local market but
also in GCC, MENA region, and Europe.
It maintains 30 production facilities in 15
countries.
It exports to 110 countries worldwide.
Ownership Structure
27 % Free Float
9%
27%
17%
23% Ahmed Ahmed El Sewedy
17% Mohamed Ahmed El Sewedy
23%
24%
Intensity of
competition
Bargaining
power of
suppliers
Bargaining
power of
customers
Threat of
substitute
industries
Barriers to entry
7 Risk Characteristics
Cost structure: High operating leverage (HIGH
RISK).
Cyclicality: Cyclical industry (MODERATE RISK).
Profitability: High profits in expansion &
slightly affected in contractions, due to the
exporting business (MODERATE RISK).
7 Risk Characteristics
Dependence:
Supply side: Cooper prices very volatile (HIGH
RISK).
Demand side: Diversified base (LOW RISK).
Substitute:
Product: Too many players (Local & international)
(HIGH RISK).
Industry: No substitute industries (LOW RISK).
7 Risk Characteristics
Regulations:
Control the business environment political &
economic are instable (HIGH RISK).
Cables Industry: company is enforcing high level
of regulation to maintain worldwide standards
acceptance (LOW RISK).
Conclusion
Despite the high risk factors but overall the company
is market leader locally & highly ranked
internationally.
The new green building concept adopted by
ElSewedy will give it a competitive edge over its
competitors & its the new trend worldwide to adopt
healthier environment.
Thank you