ITC ABD

Presented By,
Team R2

Members:
Devang Bhatia
Nadimpalli Deepthi
Peush Kumar Singh
Shivam Agrawal
Tharini Sridharan

AGENDA
Background on Agricultural Sector
Mission, Perspective & Policies
Origins, Chronology, Product Line & Clientele
e-Choupal

Crisis, SWOT & Awards / Recognitions

CSR
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SECTOR ANALYSIS
Backbone of the Indian Economy
Agriculturally Dependent
Population
GDP & Export Earnings

17.40%

56.90%
24.80%

Major Climates & Soil Types

Recent Trend Decline in Economic Contribution
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CHALLENGES OF THE
AGRICULTURAL SECTOR
Inadequate Irrigation Systems
Poor Seed Quality and Inefficient Farming
Practices
Poor rural roads

Menace of the Middlemen

TOP PLAYERS IN THE

AGRICULTURAL SECTORS
ITC-ABD
Amul

Advanta
Rallis A TATA Enterprise

MISSION, PERSPECTIVE &

POLICIES
First-Choice Supply Chain Partner
Commodity Export Business Transformation

Farmer Empowerment
Transactional Choice
Business model

HISTORY
1910 Imperial Tobacco Company of India
Radha Bazar Lane, Kolkata

Cigarette and Leaf Tobacco Business

1990 Agri Business
Top Exporter
Farming Community Linkages
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CHRONOLOGY
1990
2000
2007
2014

ABD established

e-Choupal

Acquisitions

Cutting edge R&D

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PRODUCT LINE
Feed Ingredients
Food Grains

Marine Products
Processed Fruits
Coffee

CLIENTELE
Foreign and Domestic
Across the Globe

Cargill, Marubeni & Toepfer

Customer Portal - www.itcabd.com
Products in Demand

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PREDICAMENT OF INDIAN
FARMERS
Low Risk Appetite

Low Margins

Caught in a vicious
cycle of
underdevelopment

Low Value Addition

Low Investment

Low Productivity

Weak Market
Orientation

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ITC e-CHOUPAL
Millennial Venture
38,000 villages, 6500 kiosks & 9 states

Services cum Effective Business Model

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SPREAD OF e-CHOUPAL

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SUPPLY CHAIN (Before e-Choupal Initiative)

Pakka Adtiya
(Registered Dealer)
Agri-Input
Companies

Dealer/
Stockiest

Retailer

Money
Lender

Farmer

Broker

Processor

Trader

ITC-IBD
Agril University,
Met Dept,
Insurance Co.

VLW (of Dept of

Agriculture)

Kaccha Adtiya
(Un-Registered Dealer)

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SUPPLY CHAIN (After e-Choupal Initiative)

Pricing

Inbound
Logistics

Inspection
Grading

Weighing
and Payment

Hub Logistics

Technological
support

Pricing
Price Benchmarked
e-Choupal Portal Mandi Prices
Sanchalak Activities
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Pricing

Inbound
Logistics

Inspection
Grading

Weighing
and Payment

Hub Logistics

Technological
support

Inbound Logistics
ITC Procurement Hub
ITC factories or Warehouse Operations
Proximity of Processing Centres

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Pricing

Inbound
Logistics

Inspection
Grading

Weighing
and Payment

Hub Logistics

Technological
support

Inspection and Grading

Laboratory Tests
Incentives to encourage Quality

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Pricing

Inbound
Logistics

Inspection
Grading

Weighing
and Payment

Hub Logistics

Technological
support

Weighing and Payment

Electronic Weighbridge
Full - cash Payment
Freight Expenses
Documentation
Samyojaks
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Pricing

Inbound
Logistics

Inspection
Grading

Weighing
and Payment

Hub Logistics

Technological
support

Hub Logistics
Storage Hub
Transportation Cost
Risk of Transportation

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Pricing

Inbound
Logistics

Inspection
Grading

Weighing
and Payment

Hub Logistics

Technological
support

Technological support

Nodal Platform
Business Function Points
Integrated Business Systems
8 Local Languages

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COMPANIES USING e-CHOUPAL

NETWORK

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CRISIS MET
2009 - Global Financial Meltdown

Net Turnover 10.3% Rise

R&D
Sustainable Agricultural Practices
Diversified Economic Activity
Engagement with Rural India
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SWOT ANALYSIS
Weaknesses

Strengths
-Immediate Access
to Cash

-Power and

-Large Network of
Farmers

-Infrastructure

Telecommunication

-Fast Delivery
Process

-Limited Vehicle
Access

-Supply Chain

-Bulk Storage

-ITES Business
Opportunities

-Village Co-ordinator
Demands

-Under-served Rural
Market

-Speed of Expansion

Opportunities

-Strained
Relationships

Threats
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CORPORATE SOCIAL
RESPONSIBILITY
Triple Bottom Line
CSR Policy

Sustainability Report
Social and Farm Forestry
Watershed Development
Women Empowerment
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AWARDS & RECOGNITIONS

Third most admired company in India (2013)
Asia's 'Fab 50' & World's Most Reputable Companies
(2013)

Stockholm Challenge Award (2006)

Development Gateway Award (2005)
Inaugural World Business Award (2004)
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To know even one life has breathed

easier because you have lived. This is to
have succeeded.
~ Ralph Waldo Emerson

Thank You!

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