Project Report

Coca-Cola Company

Visions
To become the best place to work for people
To present the world a quality beverage brand.
To make a difference by helping, building and
supporting sustainable communities.
Being highly effective and fast moving
organization.

Missions
To refresh the world and inspire moments of
happiness and optimism.
To create value and make a difference.

Mission Analysis
Coca cola is producing the
best product at a global level.
We have to acquire the
consumer's need and then we
have satisfied them by
producing the product that is
according to the standard.
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Introduction

The Coca-Cola company is the largest

corporation, manufacturer, retailer,
distributor and marketer of non-alcoholic
beverage concentrates syrups.

It produces more than 500 brands in

over 200 countries or territories and
serves over 1.7 billion servings each
day.

History
Coca-Cola was born on Atlanta Georgia, on May 8, 1886.
Cola drink was first introduced by John Pemberton, a pharmacist. It
was that day when the drink was proclaimed, Delicious and
Refreshing.
Cola originated as a soda fountain beverage, selling at about 5 cents
per glass.
In 1887, Asa Candler bought the formula of Cola from John
Pemberton and it due to his marketing the sales increased up to
4000% between 1890 and 1900.

Product
Line

Internal Environment
Shareholders

Government

Employees

Consumers

Suppliers

Distributors

External Environment
Political Factors
Economic Factors
Social Factors
Technological Factors

COMPETITORS
There are many competitors of cocacola company and some of them are
mentioned below:
Pepsi.
Amrat cola
Gourmet.
Nestle.
Swot analysis

PepsiCo VS Coca-Cola ?
When drank together people could
differentiate the taste.
If you are comparing the original CocaCola and the original Pepsi COLA, CocaCola has 1 gram less carbonation than
Pepsi.
No doubt, Coca Cola is the worlds no 1
beverage company but in few countries
like Pakistan PepsiCo has won more votes
by people

 The most important factor of the Coca Cola company is its

employees.
Coca-Cola is selling its product to the multinational
organizations like MC Donald's, KFC, Sub-way, Dunkin
Donuts and also keeping local market in focus.
Coca-Cola is focusing on public by charitable contributions.
Coca-Colas value and future development plans lead to
increase in the interest are holders.

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Market Segmentation

DEMOGRAPHI
C

GEOGRAPHIC

BEHAVIOURA
L

PHYCHOLOGI
CAL
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Marketing Strategy
focus on aggressive marketing has been the cornerstone
of the culture and strategy of its business.
Coca-Cola always made expansion efforts.
Coca-Cola not only produces soft drinks but it also serves
energy drinks, tea, juice drinks and water.
Acquisition for gaining competition advantage.

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MARKET OBJECTIVES
To enable a company to control its marketing
plan
To help to motivate individuals and to reach a
common goal.
To provide an agreed, consistent focus for all
functions of an organization.
Further expansion of business.
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MARKETING
MIX
PRICING: Coca Cola products distributed
according to size and price.
PLACE: Coca Cola is available all over the world.
The distribution system of coca cola the FMCG
distribution pattern.
PROMOTION: Coca Cola adopts various
advertising and promotional strategies to create
and increased demand in market by associating
with life style and behavior and mainly targeting
value based advertising.

BRAND DEVELOPMENT
New product introduced in the
market by coca cola company
the is an energy drink (POWER
ADE)

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Thank you

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