Professional Documents
Culture Documents
SUBJECT OF COMMERCE ON
THE TOPIC OF
ADVERTISING
Submitted to:
Mrs. Jyoti
(Lect in ICET)
Submitted by
Neeru
Class: B.Ed
Roll No
PEDAGOGICAL
PEDA
GOGY
CHILD
SCIENCE OF
TEACHING
ANALYSIS
Bifurcating a topic in to units & submit
and other smaller parts.
PEDAGOGICAL ANALYSIS
IS STEP BY STEP
REPRESENTATION OF
TOPIC FOR BETTER
TEACHING
What is advertising?
What is advertising?
Advertising is the nonpersonal
communication of information,
usually paid for and usually
persuasive in nature, about
products (goods and services), or
ideas by identified sponsors
through the various media.
To gain an
understanding of the
role of advertising
within the Marketing
Communications Mix
To examine
communication and
advertising theories
and their relationship
with consumer
behavior
To develop
knowledge of
advertising strategy
and planning
Advertisings role in
marketing
Functions of Advertising
To
identify products
and differentiate them
from others. (branding)
To communicate
information.
To induce consumers to
try new products and to
suggest reuse. (new
and repeated
consumers)
To stimulate the
distribution.
Classifications of Advertising
Classification by target audience
Consumer advertising: aimed at people who buy for their
own use
Classifications of Advertisement
Classification by medium:
Print advertising (newspaper, magazines,
brochures, flyers)
web banners
web popups
mobile telephone
screens
shopping carts
skywriting
human directional
blimps
painted vehicles
logojets
in-flight ads
shopping bags
inflatables
train cars
event tickets and
supermarket
receipts
e-mails (spam)
street furniture
Brand advertising
Retail or Local advertising
Direct-Response advertising
Business-to-Business advertising
Institutional advertising
Nonprofit advertising
Public Service advertising