Professional Documents
Culture Documents
Strategy v. operational
effectiveness
Whats been
happening to
Toyota?
The last 20
years?
The past 5
years?
profitability
Zero-sum competition
Static or declining prices
Pressures on cost that compromise companys ability to
invest in the business for the long-term
Strategic positioning
Strategic positioning: achieve sustainable
competitive advantage by reserving what is
distinctive about a company.
It means performing different activities
from rivals, or performing similar activities
in different ways.
1.
Variety-Based Positioning
2.
3.
Trade-offs
Trade-offs
Fit
Fit
Types of fit
Types of fit
Types of fit
When activities complement one another, rivals will get little benefit
from imitation ( e.g.: Continental Airlines) unless they successfully
match the whole system.