Professional Documents
Culture Documents
Learning outcomes:
To understand the goals of theory
To define the meaning of theory
To understand the terms concept,
proposition, variable and
hypothesis
To highlight the possibility of
discussing concepts at various
levels of abstraction
To understand the scientific method
To discuss how theories are
generated
Abstract level
CONCEPTS
Empirical level
Observations of objects - reality
Example:
abstract level: older workers prefer different rewards than
younger ones
concepts: age, reward preference
empirical level: observation of individuals preferences with
different ages
objects: individuals, salary, retirement plans
THEORIES
PROPOSITIONS
CONCEPTS
Suggested Reading:
Robert Pirsigs book: Zen and the Art of
Motorcycle Maintenance
(excerpt which can be found in
Zikmunds book, pp. 48-50.)
Problem definition
importance of proper problem definition
- managers realize a problem but may have
only vague ideas about the situation (sales
decreases, morale declines at the company, job
turnover goes up)
- business researcher should provide the clear
definition of the problem
problem definition indicates a specific business
decision area that will be clarified by answering
the research questions
Steps in problem definition
1. ascertain the decision makers objectives
- unfortunately, objectives are seldom clearly
given to the researcher
- objectives should be extracted by the
researcher (questioning the manager or
exploratory research)
Problem definition
Problem definition
4. Determine the unit of analysis
- what is the level of investigation (e.g.,
individual employees)
5. Selection of the relevant variables
- variable: something which is empirically
observable and can take different values
(e.g., salaries of office workers in the
company)
- categorical variable can take limited
number of distinct values (dummy
variables: 0,1)
- continuous variable: can take infinite
number of values
- dependent variable: that is to be
explained
- independent variable: expected to
influence the dependent variable
Problem definition
6. State research hypotheses and research objectives
A. hypothesis: empirically testable proposition
examples:
H1: voluntary turnover will be higher among
employees who perceive themselves to be
inequitably paid than among employees who
perceive themselves to be equitably paid
H2: increasing competition in the job market
increases turnover
H3: participation-oriented management style
increases job satisfaction and decreases turnover
B. research objective: the purpose of the research in
measurable terms; the exact definition what the
research should accomplish
examples:
- To study whether perceived inequitable payment
has a negative effect on job turnover
- To determine the extent to which increasing
competition affects job turnover
- To clarify whether participation-oriented
management style decreases job turnover
Research proposal
The research proposal
a written statement of the research design that
includes an explanation of the purpose of the study
and a detailed outline of a particular research
methodology
It should consist of the following parts:
1. The intended title of the dissertation
2. The aim of the underlying research as well as the
clearly stated motivation for the research
3. The preliminary structure (table of contents) of the
dissertation
4. Literature review, i.e. review of the state of the art
in the literature
5. Outline of research design and motivation for the
research methodology to be applied
6. Data sources and description of the sample
design
7. Time schedule of the research
8. List of references