Professional Documents
Culture Documents
Name of Institution
Name of Institution
Name of Institution
Exporting
Name of Institution
Name of Institution
Name of Institution
Name of Institution
-Selects market, establish contact, handle documents, decide marketing mix elements.
-AGENTS AND DISTRIBUTORS
-Agents find wholesalers and retailers of the product
-overseas agent--- cargo directly shipped to the importer, all terms and conditions between them
-Overseas agent provides market intelligence data.
The Internet
Initially, Internet marketing focused on domestic sales
A surprisingly large number of companies started receiving orders from customers in other countries,
Resulting in the concept of international Internet marketing (IIM)
Direct sales
Particularly for high technology and industrial products
Name of Institution
Piggybacking exports:
-Overseas distribution channels of another firms
are used by the company to make its product
available in the overseas market.
- Rider- Carrier
Parrys distribution network used by WrigleyUS based chewing company.
Contractual Agreements
Name of Institution
Tata tea- strong backward linkages, own tea gardens,--JV with Tetley group UK strong market presence in
US, Europe and Australia.
Name of Institution
International Licensing
A means of establishing a foothold in foreign
markets without large capital outlays
It reduces the political risk -Exit cost is low.
Pharma and TV programming
Supplement to exporting - Granted for production
process, use of trade name, distribution of
imported products
11
Name of Institution
Name of Institution
Academia
A license is an academic degree. Originally, in
order to teach at a university, one needed this
degree which, according to its title, gave the
bearer a license to teach.
The name survived despite the fact that
nowadays a doctorate is typically needed in
order to teach at a university. A person who
holds a license is called a licentiate.
13
Name of Institution
14
Name of Institution
15
Name of Institution
16
Name of Institution
Name of Institution
Franchising
Franchiser provides a standard package of products, systems,
and management services
Franchise provides market knowledge, capital, and personal
involvement in management
Expected to be the fastest-growing market-entry strategy
-Combination of skills centralization and operational
decentralization.
Master franchising- McDonald, NIIT--- std shop layout,
follow marketing guidelines, min sales.
Licensing- CocaColalicenses local bottlers to manufacture
and market CocaCola using syrup sold by CoCaCola.
Name of Institution
Name of Institution
Name of Institution
Name of Institution
Consortia
Similar to joint ventures and could be classified as
such except for two unique characteristics
Typically involve a large number of participants
Frequently operate in a country or market in which none
of the participants is currently active
Name of Institution
Name of Institution
Sep-22, 2014
Siemens acquires Dresser-Rand group for $7.6
billion .
Dresser Rand Oil and gas equipment
manufacturing company
With the acquisition energy business of Siemens
will strengthen where US has not been strong.
24
Name of Institution
Locus of decision
Name of Institution
Corporate headquarters
International headquarters
Regional levels
National levels
Local levels
Centralized Versus
Decentralized Organizations
Name of Institution
Name of Institution