BUSINESS PLAN

ROYAL KEREPEK ENTERPRISE

Group Members
Name

No.Matric

ZAIDI BIN JANTAN

162877

MOHAMAD ASHRAF BIN

OTHMAN

161256

MUHAMAD FIRDAUS SHYFIQ BIN 164971

MUHAMAD ZALI
MOHAMAD AFIFFUDIN BIN MD.
RASOL

164309

MOHAMAD KHALID BIN ABD.

KADIR

162315

RAFIQI BIN ABD. RAHIM

162532

MUHD SYAMIL BIN SAMLI SAID

158665

MAS SYAZWANEE BINTI SHAB

164888

NUR AZMINA BINTI YAHYA

164878

NUHA BINTI RAZALI

164825

SITI HASLINDA BINTI A.GHANI

164821

CONTENT

Executive
summary

List of
Material and
Apparatus

Schedules

Management
Plan

Administratio
n

Service Plan
and Product
Strategy

Vision
,Mission and
Company
Organization

Job
Organization

Marketing
Plan

Appendix

Company
Overview and
Logo

Organization
Chart

Operation
Plan

Financial Plan


EXECUTIVE SUMMARY

Royal
Kerepek
Not an ordinary
chips

High in
vitamins
and
minerals

Fresh
and
crunchy

One of a
kind

Executiv
e
summary

Less
competitor
Market value
higher

Several
types of
chips


MANAGEMENT PLAN

Company
organization

Was built based on collaboration ideas from business

partner
Company that cares about the costumers need of a
product, ingredients used in product, suitable pricing
that is reasonable and affordable besides providing a
win-win situation between customers and our
company
All members have different roles and position in
company and have to give full commitment to the
companys growth.
Leadership and communication skills is very crucial to
ensure the companys activities run smoothly and in
right order.

Vision

To provide a high quality, healthy, crunchy

and crispy snack as well as to gain 100% profit from
our selling

Mission

To be one of the most successful and popular

company that supplies snack from local area that
contains a lot of beneficial ingredients to develop
well-mannered and intelligent generations as well
as to change UPMs students, lecturers and staffs
perception on snacks produced from local
manufacturer

Logo

Logo
represent a super cute child having his nice
holiday vacation with Royal Kerepek
the brown hat shows that he is protecting the
super flavour of kerepek from any surrounding
disturber like weather and dust
holding two pieces of kerepek shows that he
enjoys the kerepek continuously
hold other pieces before he can finishes the
kerepek in his mouth because he did not want the
kerepek to be grabbed by his friends on the same
trip of vacation
a drop of sweat at his head comes from his
nervousness to explain the deliciousness of Royal
Kerepek to his friends
this is ''bukan biasa-biasa'', this is the story about

Company Overview
Royal Kerepek is kerepek brand for kerepek that was produced by a company of food
business. This company known as Royal Kerepek Enterprise that is organized by a
group of students of Universiti Putra Malaysia in Selangor, Malaysia. Royal Kerepek
represent a sort of kerepek with varies type of delicious flavours from whole peninsular
of Malaysia. Royal Kerepek flavours are the best flavour of kerepek as it was dough
by the best well known chef in this peninsular. Royal Kerepek Enterprise are very glad to
make everyone in Malaysia to feel how best the kerepek flavour thus we serve by
representing the Royal Kerepek product which are packaged and sold through the
whole area of Universiti Putra Malaysia in Selangor.


ORGANIZATION
CHART

ROYAL KEREPEK
ENTERPRISE BOARD
OF DIRECTORS

GENERAL
GENERAL MANAGER
MANAGER
(ZAIDI
BIN
(ZAIDI BIN JANTAN)
JANTAN)

CUSTOMER
CUSTOMER SERVICE
SERVICE
(MOHD KHALID
KHALID BIN
(MOHD
BIN
ABD
ABD KADIR)
KADIR)

GENERAL
GENERAL ASSISTANT
ASSISTANT 1
1
(MOHD FIRDAUS
(MOHD
FIRDAUS
SHYFIQ
SHYFIQ BIN
BIN MOHD
MOHD
ZALI)
ZALI)

GENERAL
GENERAL ASSISTANT
ASSISTANT 2
2
(SITI
HASLINDA
BINTI
(SITI HASLINDA BINTI
A.GHANI)
A.GHANI)

FINANCIAL
FINANCIAL
(MAS
(MAS SYAZWANEE
SYAZWANEE
BINTI
BINTI SHAB)
SHAB)

GENERAL
GENERAL ASSISTANT
ASSISTANT
(RAFIQI
BIN
(RAFIQI BIN AB
AB RAHIM)
RAHIM)

LOGISTIC
LOGISTIC
(MOHAMAD AFIFUDDIN
AFIFUDDIN
(MOHAMAD
BIN
BIN MD
MD RASOL)
RASOL)

GENERAL
GENERAL ASSISTANT
ASSISTANT
(NUR
AZMINA
(NUR AZMINA BINTI
BINTI
YAHYA)
YAHYA)

SUPERVISOR
SUPERVISOR
(MOHD ASHRAF
ASHRAF BIN
(MOHD
BIN
OTHMAN)
OTHMAN)

GENERAL
GENERAL ASSISTANT
ASSISTANT
(NUHA
BINTI
(NUHA BINTI RAZALI)
RAZALI)

MARKETING
MARKETING MANAGER
MANAGER
(MUHD
(MUHD SYAMIL
SYAMIL B.
B.
SAMLI
SAMLI SAID
SAID


JOB ORGANIZATION

JOB ORGANIZATION

General
Manager
Customer
Service
Manager

make sure all the activities in the company run smoothly

make final decision for everything according to the entire team members point
of view
representing our company to interact with a companys customers
deals with and helps resolve any customer complaints

Financial
Manager

manage the companys expense

Do profit planning and understand capital markets

Logistic
Manager

make sure all the materials and equipment is there

resolve problems concerning transportation, logistics systems, or customer
issues

Supervisor
Marketing
Manager

overseeing the company at every level work

do the market research

develop marketing strategy and plan.


ADMINISTRATION

Administration
`

A few documents are prepared to

propose our business plan and to
get an approval to run the business
in college area.


LIST OF MATERIALS AND EQUIPMENT

MATERIALS AND
EQUIPMENT

Materials
1. 5 kg Kerepek ubi bbq
2. 5 kg Kerepek ubi kari
pedas kering
3. 5 kg Kerepek ubi kari
pedas basah
4. 3 kg Opak kari
5. 5 kg Kerepek ubi
6. 5 kg Kerepek ubi
panjang

Equipment

1. Plastic bag( 7x11

and 8x12 )
2. Weighing scale
3. Sealer


SCHEDULE

BUSINESS
ACTIVITY

DATE (YEAR 2013)

6/

13

20

27/

/3

/3

Meeting

Sending Proposal

Business Approval

Business Plan

24/4

3/4

17/4

Product Testing

Product Selling


SERVICE PLAN &
PRODUCT STRATEGY

DESCRIPTION OF
BUSINESS

Product is a light snacks that are suitable to be

eaten anytime, anywhere.
A less ventured business by others.
We sell many types of chips spicy, salty, curry,
BBQ flavor.
The chips do not have MSG since it is made from
the natural products.
Business run until 25th May 2013.
Promotion through mouth to mouth selling, flyers,
Facebook and calls.

MARKETING PLAN

MARKET ANALYSIS
PRODUCT DESCRIPTION
TARGET MARKET
MARKET SIZE
COMPETITION
MARKETING STRATEGY
MARKETING BUDGET

MARKETING ANALYSIS

Through the survey done, students like to eat

chips during their free time.
They do not want to have snacks that are
messy and need time to clean.
The chips are made from natural sources like
bananas, tapioca, potatoes.
Customer wants to have a traditional snacks
for a change.

PRODUCT
DESCRIPTION

Product is suitable for all generation

regardless of age (students and staff).
Also suitable to be consumed by muslim or
non-muslim.
Varies in flavor (spicy, curry, BBQ, salty).
A packet of 100 gram is sold at RM1.50.
Using a plastic packaging.

UBI KARI
LETOP

AS
UBI PED
KERING
O
BERLAD

S
UBI PEDA
ADO
L
E
B
H
A
S
BA

OPAC
KARI
BOM
THE
B

UBI BBQ KAW

KAW

NG
O
G
JA
O NG
J
N
LO

TARGET MARKET

Main target
Students
Staff

Other target
Other colleges
Friends outside of UPM

MARKET SIZE

Students and staff at Faculty of Medicine and

Health Sciences + Kolej Tujuh Belas
approximately around 2000 peoples
Outsiders approximately 50 peoples

COMPETITION

Main competition
Mini Market
Koperasi UPM

SALES FORECAST

At hotspot

30 packets per day

Through booking
3 kg per week

MARKETING
STRATEGY

Giving out sample to the customer

Poster publish around faculty and college area
Promotion via Facebook

MARKETING BUDGET

To minimize expense and to helps save the

Earth, we are using small poster
Giving out contact if customer have enquiries
Expense also on wrapper


OPERATING PLAN

Location &
Facilities

At the main roundabout-strategic location to begin our business

and to get other people to know about our products.
At bus stops, other colleges and other faculties departments
Lighting-important during night time

Purchasing &
Inventory
Management

To analyse product sales

Ensures popular items are always in stock
Product returns in case of damage-can arrange to do an instant
swap of the product

Positioning
Statement
Manufacturing
Operation

Bukan Biasa-Biasatagline helps to guide all our group

members and activities
Kerepek freshly made from high quality and high grades raw
materials
Able to stay ahead in the business by fulfilling demands

Uses the service operations-repackaging the products

Each of the group members has their own parts to be done
Job specialization ensures all tasks are distributed equally and
fairly
business will run smoothly and systematically


FINANCIAL PLAN

Items and Description

Cost

5 kg of Kerepek Ubi Pedas Basah RM38.00

5 kg of Kerepek Ubi Pedas Kering RM38.00
5 kg of Kerepek Ubi Kari
RM37.00
5 kg of Kerepek Ubi BBQ
RM36.50
3 kg Project
of Opak Kari
ImplementationRM31.00
Cost
4 kg of Jagung Lonjong
RM34.90

2 packets of Plastic Bags

RM16.20

1 weighing scale

RM12.90

10 plastic cups

RM4.90

1 box of stick candles

RM3.90

Total Cost

RM253.30

Pro-form cash flow

CashRecipient
GroupMembers

RM380.00

Revenue

RM405.00

CashPayment
Cost

RM253.30

Expenses(petrol)

RM30.00

Balance

RM501.70

Pro-form profit and

loss

Sale

RM405.00

(-)Costofsale

RM253.30

Grossprofit

RM151.70

(-)Expenses

RM30.00

Netpofit

RM121.70

Balance Sheet

Cash

Total

RM501.70

RM501.70

Capital

RM380.00

Netprofit

RM121.70

Total

RM501.70


APPENDIX


Advertisement Flyer

Royal Kerepek Enterprise

Ubi Kari Letop

pac Kari The Bomb
Jagung Lonjong
Pedas Kering Belado
Pedas Basah Belado
Ubi BBQ Kaw Kaw

HA
RG
SU
P ER A
B
RM
1.5 !!
0 /1
00g

Sebarang tempahan, sila hubungi


SWOT Analysis

STRENGTH

WEAKNESSES

OPPORTUNITIES
From good R&D we can preserve unique

and various taste of kerepek for long

time.
Knowledge about nutrition and

materials of kerepek can be

strengthening by HACCP certification
from our selected kerepek supplier.
Having good networking from inside

and outside of faculty and college make

us can export to outside.

THREATS
Some of our members have knowledge

haow to handle and preserve kerepek to

avoid it from break and soggy.
Kerepek nutrition value that better than

junk food and have high quality of raw

material can shift customer mind set.
Unique and various taste of kerepek can

overcome the competitive price from

other sellers.
Affordable to export outside of faculty

and college gain us more profit even

have many competitors.

Even we lack of time to prepare our

product, we have do R&D to make
easier our work and attractive.
Even we lack of experience to market
our product but knowledge of student
about kerepak easier our work.
Our operation manager is not
systematic,but we have good
networking that can help us to sell
outside of college 17 and faculty.

We have to learn more about market

strategy to improve as we have quite
many competitors.
We have to arrange our time so that
kerepek will not soggy.
Operation management has to improve
to attract more buyers.

THANK YOU