Professional Documents
Culture Documents
Copyrigh
2001 by The McGraw-Hill Companies, Inc. All
t
Copyrigh
2001 by The McGraw-Hill Companies, Inc. All
t
Copyrigh
2001 by The McGraw-Hill Companies, Inc. All
t
Copyrigh
2001 by The McGraw-Hill Companies, Inc. All
t
Business
Strategy
Two-Way Influence
Functional
Managers
Functional Strategies
Two-Way Influence
Operating
Managers
McGraw-Hill/Irwin
Operating Strategies
Copyrigh
2001 by The McGraw-Hill Companies, Inc. All
t
Corporate
Strategy
Two-Way Influence
Business-Level
Managers
Business Strategies
Two-Way Influence
Functional
Managers
Functional Strategies
Two-Way Influence
Operating
Managers
McGraw-Hill/Irwin
Operating Strategies
Copyrigh
2001 by The McGraw-Hill Companies, Inc. All
t
Approach to
capital allocation
Efforts to capture
cross-business
strategic fits
Corporate
Strategy
Moves to divest
weak business units
Scope of
geographic
operations
McGraw-Hill/Irwin
Copyrigh
2001 by The McGraw-Hill Companies, Inc. All
t
Establishing investment
priorities and steering
corporate resources into the
most attractive businesses
McGraw-Hill/Irwin
Copyrigh
2001 by The McGraw-Hill Companies, Inc. All
t
Efforts to build
competitive
advantage
R&D strategy
Supply chain
management
strategy
Business
Strategy
Fu
nc
tio
na
lS
Manufacturing
tra
strategy
te
Marketing
gi
es
strategy
Scope of
geographic
coverage
Collaborative
partnerships and
strategic alliances
Finance strategy
Human
resources strategy
McGraw-Hill/Irwin
Copyrigh
2001 by The McGraw-Hill Companies, Inc. All
t
Functional Strategies
Game plan for a strategically-relevant
function, activity, or business process
Details how key activities
will be managed
Provide support for business
strategy
Specify how functional objectives
are to be achieved
McGraw-Hill/Irwin
Copyrigh
2001 by The McGraw-Hill Companies, Inc. All
t
10
Operating Strategies
Concern narrower
strategies for managing
grassroots activities and
strategically-relevant
operating units
Add detail to business
and functional strategies
McGraw-Hill/Irwin
Copyrigh
2001 by The McGraw-Hill Companies, Inc. All
t
11
Level 2
Business-Level
Managers
Level 3
Functional
Managers
Level 4
Plant Managers,
Lower-Level
Supervisors
McGraw-Hill/Irwin
Corporate-wide
Strategic
Vision
Corporate
Level
Objectives
Corporate
Level
Strategy
Two-Way Influence
Two-Way Influence
Two-Way Influence
Business
Level Strategic
Vision
Business
Level
Objectives
Business
Level
Strategies
Two-Way Influence
Two-Way Influence
Two-Way Influence
Functional
Missions
Functional
Objectives
Functional
Strategies
Two-Way Influence
Two-Way Influence
Two-Way Influence
Operating
Missions
Operating
Objectives
Operating
Strategies
Copyrigh
2001 by The McGraw-Hill Companies, Inc. All
t
12
Competitive
conditions
and industry
attractiveness
Company
opportunities
and threats to
companys
well-being
Resource
strengths,
capabilities,
and
weaknesses
McGraw-Hill/Irwin
Influences of
key
executives
Shared values
and company
culture
External Factors
Determine
relevance
of internal
and
external
factors
Identify
and
evaluate
alternatives
Craft
the
strategy
Internal Factors
Copyrigh
2001 by The McGraw-Hill Companies, Inc. All
t
13
Copyrigh
2001 by The McGraw-Hill Companies, Inc. All
t
14
Changes
in industrys
price-cost-profit economics
Shifting
New
technological developments
Pace
McGraw-Hill/Irwin
of market growth
Copyrigh
2001 by The McGraw-Hill Companies, Inc. All
t
15
Copyrigh
2001 by The McGraw-Hill Companies, Inc. All
t
16
Employees
Employees -- Rightfully
Rightfully expect
expect respect
respect for
for their
their
worth
worth and
and devoting
devoting their
their energies
energies to
to firm
firm
Customers
Customers -- Rightfully
Rightfully expect
expect aa seller
seller to
to provide
provide
them
them with
with aa reliable,
reliable, safe
safe product
product or
or service
service
Suppliers
Suppliers -- Rightfully
Rightfully expect
expect to
to have
have an
an equitable
equitable
relationship
relationship with
with firms
firms they
they supply
supply
Community
Community -- Rightfully
Rightfully expect
expect businesses
businesses to
to be
be
good
good citizens
citizens in
in their
their community
community
McGraw-Hill/Irwin
Copyrigh
2001 by The McGraw-Hill Companies, Inc. All
t
17