• What is

Apparel?
• Importance
• History
• Scope
• Trends
• Segments
• Supply chain
• SWOT
• Case study
 WHAT IS APPAREL ?

• Clothes
• Garments
• Attire
• Dress

APPAREL
INDUSTRY:
Makers & Sellers of
Clothing.
 •Rs.1 Trillion industry

•6% contribution to GDP

•2nd largest employment provider.

•India 3rd most attrctive mrkt for apparel retailers

•65000 organized garment manufacturing units

•14% of the total Industrial production

•55% of total domestic textile market.

•Rs.90 billion Brand equity.

•30% of the total exports

 HISTORY

• 3000 BC

• 2nd Century BC

• 13th Century

• 17th Century

• 19th Century
 SCOPE
• Exports growing

“•The fashion
Growing sector
Domestic Demand

finds
• Gvt. itself in an
Support
ongoing
• PPP process of
change.”
• TUFS
KPMG, “Trends in Retailing 2005,” An Outlook for the Food,
Fashion and Footwear Sectors

• Supplier Power

•Technical advancements
 Bargain: Rise of discount retailers

Product brands turn lifestyle

Designers get organised

International fashion eyes India

TRENDSConsumers become ecofriendly

Kids & youth emulate their icons

Off beat avenues to retail

Investments from Retailers and PEFs

2007,dominated by
shirts (in value
terms) i.e.36.5% of
total men's
segment.
Branded apparel
industry for men
will cross Rs.25,000
Cr by 2010.

The Indian fashion

industry to at
22.67 % through
2012
W O M E N ’S

A P P A R E L
 at a CAGR of 25%, branded
apparel industry for women is
expected to hit Rs.18,351 Cr by
2010

Women's apparel market is

anticipated to at a CAGR of
17.8% till 2010

IT revenue from the retail

segment is forecasted to at a
CAGR of 43.4% by 2010
CHILDREN’S
APPAREL
• Kids between 1 and 14 years of age
and infants below 1

• Rs.13000 cr, of which around

Rs.3000 cr is constituted by branded
kids' wear.

• This segment is growing at the rate of

10% per annum

• Shift in preference towards branded

apparels.
POPULAR BRANDS
…and its effect on Indian Apparel Industry
• Apparel export slips 9.62%
in October
• Number of suppliers
actively serving the U.S
market, from 22,099 in July
to 6,262 in October
• Total revenue has gone
down by 20 %
• 7 lakh people have
already lost jobs and 5 lakh
more would lose jobs by
March, 2009
SUPPLY
CHAIN
SWOT
 STRENGTHS
•Independent and self reliant
•Abundant Raw Material availability
•Low Cost and Skilled Manpower
•Large varieties of cotton fiber
•Advantage in Spinning Sector
OPPORTUNITIES
•Growth rate is 12-15% per annum
•Large, Potential Domestic &
International Market
•Elimination of Quota Restriction
•Market shifting to Branded apparel
•Increased Disposable Income &
Purchasing Power
•Emerging Retail Industry and Malls
WEAKNESS
•Highly Fragmented Industry
•Highly dependent on Cotton.
•Lack of Tech Development
•Infrastructural Bottlenecks
•Higher Indirect Taxes
THREATS
•Global recession
•China
•Continuous Quality Improvement
•Elimination of Quota system
•International Env. Laws.
•To balance the demand and supply.
•To make balance btwn price &
quality.
•Threat to traditional apparel market
…Weaving Bhaarat into India
 MR WILLIAM BISSEL (MD)
S/O MR.JOHN BISSEL (FOUNDER OF FAB INDIA)
 VIDEO

• Fabindia was awarded “Best Retail Brand” in

2004 by The Economic Times of India.

• It is also a Harvard case study

 Philosoph
y
• Vehicle for marketing the vast and diverse craft traditions of
India and thereby help fulfill the need to provide and sustain
rural employment.
• Blend indigenous craft techniques with contemporary
designs to bring aesthetic and affordable products to today’s
consumers.
• To provide customers with hand crafted products which
help support and encourage good craftsmanship.
 Vision

To maximize the hand made element

in our products, whether it is hand
woven textiles, hand block printing,
hand embroidery or handcrafting
home products.
 Product

Garments (70%) Body Care Furnishings

Organics

Indian And Western wear for the following segments:

• Men’s wear (28%)
• Women’s wear (50%)
• Teenagers’ wear
• Children’s wear
• Infants’ wear
 Price

A price point that defines exclusiveness, yet not out of reach of

common man.
The Pricing strategy is to keep the product reasonable so that its
available to a larger section of the society. Therefore more people
can buy it and more weavers can benefit from it.
Rs.300-Rs.1500 for a shirt
Maximum price 10,000 for a silk sari.
 Place

•Today the company has retail outlets in all major cities of India
- 97 at last count - in addition to international stores in Dubai,
UAE; 3 stores each in Bahrain, Doha, Qatar, Rome, Guangzhou
& Italy.
•“Out of the 611 administrative districts in India, 350 have the
potential to be our suppliers, but currently we have presence in
about 150 of them, which we are in the process of
strengthening,” Bissell said.
•FabIndia sources its products from over 15,000 craftsmen and
artisans across India.
•Fabindia exports to over 34 countries worldwide, to
wholesalers as well as retailers.
• www.fabindia.com
 Promotio
n
• In store exhibitions
& promotions
Eg.Crafts Mornings
 CONCLUSION/
RECOMMENDATIONS
• Duties on apparel fabric imports
to be reduced from 25 to 10 %

• Taxes (excise, central, state)

should be replaced by 1 single
tax. Reduced from 30 to15 %

• Infrastructure improvement-port
capacity, manufacturing clusters
(SEZ)

• Improved labour laws

• Technological advancements

• Seasonality fund
Hemant Trivedi
Manish Malhotra
Manish Arora
Ritu Beri
Aki Narula
Ahima & Leena
Abu Jani & Sandeep Khosla
Ashish Soni
Jatin Kochhar
JJ Valaya
Meera & Muzaffar Ali
Monisha Bajaj
Neeta Lulla
Niki Mahajan
Poonam Bhagat
Puja Nayyar
Ranna Gill
Rina Dhaka
Ritu Kumar
Rocky S
Rohit Gandhi
& Rahul Khanna
Rohit Bal
Shantanu & Nikhil
 REFERENCES
• www.Fibre2fashion.com
• www.fabindia.com
• www.wikipedia.com
• www.bharattextile.com
• www.dramitrangnekar.com

VIDEO