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Our Vision
Mission 2020

TO BE THE BIGGEST ORGANIZED

PLAYER IN THE BANQUET
INDUSTRY

TO BE TOP OF THE MIND RECALL

FOR CORPORATE ACROSS INDIA
FOR ALL THEIR HOSPITALITY
NEEDS
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Market Gap
Untapped Space in Ever Booming FnB
Segment

No Organized
Banquet Player

Unavailability of an organised player in the

Banquet Space both from Showcasing all the
Banquets to tackling peoples lead and finalise
venue of their choice

No Organized
Hospitality
Solution Vendor
for Corporate

Does not have one go-to vendor which can

serve all their needs of bookings venues for
Conference /Training/ Cocktail events + getting
Dining Benefits & Gourmet Experiences for their
employees at Fine Dine Restaurants

Low Traffic in
Upscale
Restaurants

Average occupancy rate is ~40% (10-20%

during off-peak hours to 80-90% during peak
hours)

UrbanRestro- Bridging the Gap

Convenience & Savings for Users | More
Revenue for Restaurants & Hotels

For Banquets/Restaurants/Lounges

Marketing Platform Promote it on UrbanRestro.com and on its Mobile App.

Corporate Leads for banquets and restaurants for different events
Data Analytics Diner demographics and reservation preferences for devising futures strategies
Event Publicity Publish upcoming events to a wider target segment

For CorporateOne-stop portal

Corporate can use this portal for booking venue for Parties/Events/Conferences/Training
Their employees will get discounts at our partner restaurants
Corporate Events - Can organize events specific to their requirements

For Users
One Stop Portal to book tables online, access all the banquets
Event Management-- We have an experienced team to help users finalising a place as per their
requirement and then organise their events
iphone and Android App Book table on the go

UrbanRestro: Bridging the Gap

Why the Idea Would Work?
Business
Perspective

UrbanRestro
Offerings

Users View
Table Reservations
with Best Deals for
free

One Place to see all

the Banquets and
closure of the deal at
the best possible
rates
Opportunity to
Participate in
Customised
Workshops/Events
and also Groumet
Experiences

Focus is Banquet Business, other verticals are

ancillary business with an objective of increasing
traction/footfalls on to the website which in turn

Urbanrestro.com USP
What makes us unique?
One stop Portal
Technology

No portal focussing on Restaurants, Banquets & Events

All these verticals complements each other to get more Banquet BusinessRestaurants gets more footfall on the Website, Events acts as Marketing Tool
We aim to invest heavily in Technology to build customised products for
Restaurants/Banquets
Webapp for Restaurants/ Banquets- Digital diary for bookings and Analytic tool
for them
Banquet Comparison Tool for users like a mobile/product comparison tool

Target
Segment

Corporate- all our offerings are designed to suit their requirement

This Segment has a much higher budget for the events they do and Fast Decision
Making Process which reduces our working capital cycle and maximises our
returns

Banquet
Planner

For Banquets we have a unique customer friendly process of dealing with the
leads which lets us close 60% of the leads which come to us
Because of our continuous efforts in SEO for banquet booking in Mumbai
search our link comes the first

Innovative
Marketing Tools
Number of
Alliances

Offline Events in Partner Restaurants- Marketing Pays for Itself- Create a

buzz for both UR and Restaurants and also help us to build stronger relationships
with Restauranteurs

In Mumbai (Biggest Market in India) we are 6-8 months ahead of any other portal
in table reservation and discounts with already tied up with 130+ Restaurant,
50+ Banquets

Market Potential
Banquets for Every Occasions

Wedding

Cocktail
Party

Conferen
ce

Trainings

Birthday Party

Social
Gathering

UR Revenue Model
Ads | Listing | Marketing The Trio Approach

Advertisements
Promotions for
Restaurants,
Lounges,
Banquets
Offline Events
Banquet Fee
Marketing fee
from Restaurants Fixed Listing and
to plan unique
Variable
experiences for Conversion fee
People

Proof of Concept
Urbanrestro.com - Current Status
Cities - Mumbai
and Pune
130+
Restaurants
50+ Banquets
5 Corporate Tie
Ups
10 Events
Conducted

Allianc
es

1200+ hits daily

3000+ people
dining monthly
Catering to 3-4
banquet leads
daily
(Conversion
Ratio- 30%)

Traffic

Feedback -Customer
July 20 - It is a great website! Everything is user friendly and self explainable.
Jun 11 - We had a wonderful experience at the Society Restaurant, Ambassador Hotel last
evening. The UrbanRestro concept is fantastic & I would like to see more restaurants &
bars/lounges from South Mumbai on your site. Thanks to your team for a great evening!

Feedback - Restaurant/ Banquets

Banquets - Like the Focus on lead conversion
Restaurants Good brands associated with Urbanrestro and also a good design
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Mission FY13 & Plans for FY14

Taking off from the Launch pad on a Fast Track

Dec 2013
Operations in 4 cities
200 Banquets, 500 Restaurants/Lounges
10,000 Diners monthly
100 Corporate Tie-ups
Catering to 300 leads monthly

Dec 2014
International Operations- SE Asia/Middle
East India
Operations in 10 cities
2,000 Banquets, 2,500 Restaurants +
Lounges
2,000 Corp Tieups
50,000 Diners monthly
Catering to 2,000 leads monthly

June 2014
Operations in 6 cities
800 Banquets, 1500
Restaurants/Lounges
25,000 Diners monthly
500 Corporate Tie-ups
Catering to 1,000 leads monthly
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Competitive Landscape
Different Competitors for Different Verticals
Urbanrestro.
com

Banque
ts
Just Dial

Just Dial is only into lead generation for

banquets. However, the main focus of banquets
is quality of leads and its closure. We are into
both lead generation as well as closure. That
works as a strong proposition for banquets.
Just Dial lists 500 Banquets in each of the tier 1
and metro cities and this does not include the
restaurant party spaces which we are catering to.
Just Dial charges 10-15k per month from
Banquets giving them leads with no efforts to
closure

Restaura
nts

Ancillary
Business
Events

Reservati
ons

Deals/
Discounts

Workshop
s/ Unique

Bookyourta
ble, Evening
Flavours,
TableGrabb
er

Snapdeal,
Timesdeal
, Groupon

Poshvine

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Growth Potential
Taking it to the Next Level !

Organic/ Inorganic Growth

Opportunities
Room
Bookings
with
Banquets

Weekend
Getaways
Resorts
Booking

Organic

Event
Managem
Food
Catering
ent
Delivery
Vendors
Companie Websites
s
Inorganic-- Tie-ups

Cabs/
Drivers
Services

Expanding Internationally (SE Asia, Middle East, London, Australia et

al) which will increase our market potential multiple folds

Target Market- Corporate Segment will remain our focus in all our
offerings
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Our Presence in Media

Startup Stories, Interviews, City
Guides
20th Jul 13- Startup Roundup: Urban Restro
Next big What mentions UrbanRestro.com in the Startup round up section.
29th Jun 13- Interview with Shriti Chhajed - Founder UrbanRestro.com
Shriti Chhajed tell us idea behind UrbanRestro.com also gives us an inside of
what UrbanRestro.com is all about.
4th July 13 - India Food Blogs
Blognation mentions urbanrestro.com blog in India Food Blog
27th Jun 13- UrbanRestro: Make Restaurant Reservations, organize
Banquets
Mumbai-based UrbanRestro is a restaurant table reservations and deals site.
You can also use the site to organize banquets and get a list of upcoming food
festivals.
21st Jun 13 Workshop Bar-o-scope
Block your dates and do be part of the workshop if you really get mesmerized
by looking at the bar tenders and their hands.
04th Jun 13- You are Just a Click Away from Booking a Table
Get Great Deals at Best Restaurants in Mumbai and Pune on your mobile. You
are just a click away from booking a table in your favourite restaurant and
saving on your exorbitant bills.

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Join Hands with Us and

Enter the World of Dining
Benefits & Experiences
+91 99675 81110 info@urbanrestro.com

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APPENDIX

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Our Innings Till Now

11 Months of Exciting Journey
Started
organizing
Urbanres
tro
Unique
Experien
ces

Launch of
Inceptio
n of an
idea

Sep1
2

www.urba
n
restro.com

Oct1
2

Urban
Online
Services
Pvt Ltd.
got
register
ed

Dec1
2

Feb1
3

50
restaurants
on board.
First full
time
employee

May1
3

Jun1
3

2 Cities
140+
restaurants
4 events
monthly
50+
Banquets
Revenue
Started from
Banquets
and Events

Jul13

Launched
in Pune.
Crossed
100
restauran
ts

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Urban
Restro

Unique
Experiences

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130 +
Restaurants

50+ Banquets

Our Presence on Social

Media
https://www.facebook.com/UbanrRestrocom

https://twitter.com/UrbanRestrocom

http://www.youtube.com/user/UrbanRestro

http://pinterest.com/urbanrestro

http://www.linkedin.com/company/urbanrestro

urbanrestro.com/blog
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