Professional Documents
Culture Documents
2-1
Chapter
Understanding the
Environments of
Business
1-2
Business
Chapter Outline
Organizational Boundaries &
Environments
Economic Environment
Technological Environment
Political-Legal Environment
Sociocultural Environment
Business Environment
Copyright 2005 PrenticeHall, Inc.
2-3
Business
Organizational Boundaries
& Environments
External Environment
Organizational BoundarySeparates Organization
From
Environment
2-4
Business
Dimensions of
External Environments
Technological
Sociocultural
Economic
The
Business
Organization
Political
-Legal
Copyright 2005 PrenticeHall, Inc.
Busines
s
2-5
Business
Economic Environment
Business Cycle
Aggregate Output
Standard of Living
Gross Domestic Product (GDP)
Real
Nominal
2-6
Business
Business Cycle
Expansion
Contraction
Copyright 2005 PrenticeHall, Inc.
2-7
Business
% GDP Change
From Previous Period
2-8
Business
2-9
Business
2-10
Business
US Big Mac = $3
Average
(Average of 4 Cities)
Source: The New York Times, Big Mac Index, Dec. 16th, 2004. http://www.economist.com/markets/bigmac/displayStory.cfm?
story_id=3503641
2-11
Business
U.S. Productivity
2-12
Business
*
Expansion vs. Recession vs.
Depression?
*3rd Quarter 2004
Source: U.S. Dept. of Commerce- Bureau of Economic Analysis
2-13
Business
Source: U.S. Department of Commerce, Bureau of Economic Analysis U.S. Department of Labor- Bureau of Labor
Statistics
2-14
Business
U.S. Balance
of Trade (2003)
U.S. Sells $1.0
Trillion of
Goods/Services
U.S. Balance of
Trade
-$500 Billion
2-15
Business
Source: Bureau of the Public Debt: Historical Debt Outstanding- Annual, http://www.publicdebt.treas.gov/opd/opdhisto4.htm
*For Todays Figure go to U.S. National Debt Clock,
http://www.brillig.com/debt_clock/
2-16
Business
Economic Stability
Inflation- Widespread Price
Increases In An Economic System
Unemployment- Level
of Joblessness Among
Those Actively Seeking
Work
In An Economic
System
Recession vs. Depression
Copyright 2005 PrenticeHall, Inc.
2-17
Business
2-18
Business
* 11/30/04
Source: U.S. Department of Labor- Bureau of Labor Statistics,
http://data.bls.gov/PDQ/servlet/SurveyOutputServlet
2-19
Business
2-20
Business
Monetary Policy
Interest Rates
Tigh
t
Spending
Interest Rates
Spending
Easy
2-21
Business
2-22
Business
Technological Environment
Product/Service
Technologies
Business Process
Technologies- Enterprise
Resource Planning
Copyright 2005 PrenticeHall, Inc.
2-23
Business
2-24
Business
Political-Legal Environment
Regulation- Defines
Relationship Between
Government & Business
Government = Pro vs.
Anti-Business Sentiment
2-25
Business
Low Confidence
High Confidence
2-26
Business
Sociocultural Environment
Customer Preferences/Tastes- Vary
International
National
Ethical Compliance &
Responsible Behavior
Enron
Arthur Andersen
Copyright 2005 PrenticeHall, Inc.
2-27
Business
Business Environment
Redrawing Corporate BoundariesCore Competencies
Challenges/Opportunities
Outsourcing
Vertical Integration
Viral Marketing
Business Process Management
Post-9/11
Copyright 2005 PrenticeHall, Inc.
2-28