Presented By:

Nutan Sharma
MBA- 2nd Year
MSMS

DABUR
Dabur India limited is the Fast moving consumer goods

company In India .It is the fourth largest company in FMCG

sector in India after HUL, P&G & ITC.Its annual revenue is
US$1 Billion and market capitalization of US$ 4 Billion1.
Dabur has established itself as the most trusted brand in India
during its existence for over 125 years. It is also known to be
one of the largest ayurvedic and natural health company in the
world with the range of over 250 ayurvedic and herbal
products.

CSR Activity
Daburs CSR initiatives are driven through Sustainable Development

Society or SUNDESH, an outcome of the vision of Dabur India Ltd founder

Dr. S.K Burman.

For growth to be responsible, it should go beyond numbers... It

should do good to the society, create a better world. Dabur India

Ltd. believes in this kind of growth, and constantly strives for.

At Dabur, commitment to good governance, ethical conduct and

social responsibility is core way of doing business, and is strongly

aligned with its drive to create and increase value for all
stakeholders.

Company define CSR as conducting business in ways that provide

social environmental and economic benefits for the communities

and geographies where they operate.

 Sustainable Development Society

(SUNDESH) is sworn to the mission

of ensuringoverall socioeconomic development of the
rural & urban poor on a
sustainable basis, through
different participatory and needbased initiatives. It aims to reach
out to the weaker and more
vulnerable sections -- such as
women and children, illiterate and
unemployed of the society.
Today, SUNDESH operates
inGhaziabadandGautam Budha
Nagar districtof Uttar Pradesh,
and has -- more recently
established presence inRudrapur
districtof Uttrakhand.

Sundesh

Csr Activities
Health service
The objective of rural health care is to mobilize the
community and build awareness, equipping them with
adequate information, skills and confidence to access
health services. SUNDESH provides health services
across villages. It extends primary health services to
the poor and the marginalized rural people at a
reasonable cost.

Health care programs

Eye Care Camps

Mother & Child Healthcare

 Prevention of female feticide

AIDS awareness:

Education & Literacy

The education initiatives of SUNDESH for underprivileged

children include non formal education[6-14yrs non school

going] special school for working children [8-13yrs] remedial
education [6-14yrs school-going] besides holding classes for
women between the age of 18 and 45 years. This program
success is reflected in the fact that a host of mothers are now
following their daughters and seeking admission at our adult
education center.

Non formal education

SUNDESH holds classes for underprivileged children

between 6 and 14 years of age. After completing their basic
education, these children, who have either never
had a
chance to see a school from inside or are school dropouts, are
then encouraged to get enrolled in formal schools

Medicinal Plant Project An

initiative by
Dabur INDIA Pvt. Ltd.
Dehi me dadami te (As you give me, I give you in

return). This quote from an ancient text sums up

daburs commitment towards nature.

With a strong foundation in the Himlayan Kingdom,

INDIA, Dabur has taken many strong -- but quiet -initiatives in last one and half decade towards
corporate social responsibility.

Dabur upholds the

tradition
Dabur also value nature's bounty. Without

the fruits of nature, the vision of Dabur

would never have been fulfilled. And that is
the reason for unfailing commitment to
ecological conservation and regeneration.

Income Generation
Programmes:
Capability enhancement programmes have been

introduced
offering vocational training in cutting & tailoring,
machine& hand embroidery,
bee keeping,
mushroom farming,
mehandi application and
vermi-composting

Swasthya Chetna
Abhiyan
The past few years have seen a

surge in outbreak of flu and

viruses, taking a toll on India. In
view of the rising mortality rate
of diseases like Swine Flu, viral
& other infections, Dabur
Chyawanprash rolled outa mega
community initiative Immune
India - aimed at spreading
awareness about the need to
build your immunity and fight
such deadly viruses.

Samajdhar Maa,
Swasth Bachcha
Dabur Lal Tail has taken the initiative to make mothers in rural India more aware

about the various healthcare issues concerning their little ones.

Christened'Samajdhar Maa, Swasth Bacha', this 60-day rural activation campaign
was under taken in Chhattisgarh and MadhyaPradesh targeting 1 lakh women in
5000+ villages and towns. The basic aim of this campaign was to address and
engage mothers of infants through a health check-up a for the infant.

Machhar bhagao abhiyan

Through a mix of audio-visuals, street plays and other awareness generation

activities, we have been able to reach out to1.2 lakh people in 232 villages
of Uttar Pradesh. Almost 50 per cent of the programme component is
concentrated on why mosquitoes are harmful and also educate people about
the effective prevention methods.

THANK YOU!!