How the internet changed

career
(with added cats)
Tristram Hooley (Professor of Career Education)

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Warning!
This presentation contains use of the
internet
(which will undoubtedly let me down).

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Looking for a job in Australia

http://www.youtube.com/watch?v=QyJDnS5qNvk

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Would you give him a job?

Yes
No
Maybe
I would have but there was a grammatical mistake in his
presentation

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Overview

Some stuff
about cats

What the
internet
offers career
builders

Making the
most of the
internet

Implications
for practice

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Overview

Some stuff
about cats

What the
internet
offers career
builders

Making the
most of the
internet

Implications
for practice

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www.derby.ac.uk/icegs
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On YouTube

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Tween thinking

?
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A new genre?

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Should we just dismiss this?

70000
60000
50000
40000
30000
20000
10000
0
Building online employability

UDORA

Safe and sound

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And then
2500000
2000000
1500000
1000000
500000
0
Building online employability

UDORA

Safe and sound

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Questions
Why are they doing this?
What skills are being learnt?
What changes when tweens start producing content for
tweens?
Are they monetising any of this? ($2 per 1000 views?)
What does having produced a piece of content like this do
for your self-image, identity and career?
What does it tell us about the internet and career?

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The internet issues us all with

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The internet is
A place where amateurs can compete with professionals
Open to anything and anyone
A site for community
A way to create both individual and shared value

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Generational differences?
Digital native vs digital
immigrant?

Generational

Visitor vs resident?

vs

Experiential

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Overview

Some stuff
about cats

What the
internet
offers career
builders

Making the
most of the
internet

Implications
for practice

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www.derby.ac.uk

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Employers views

Some employers are advertising vacancies on social media

Hiring (just) through social media is rare.
Some employers are using it for screening applicants.
But employers are unsure exactly what to do with this
information and whether it helps the hiring process.
Many applicants are unaware that this is the case.
But some applicants are actively managing their online profiles
with this possibility in mind.
See Betances et al. (2012); Girard et al. (2013); Joos, J. G. (2008);
Ladkin, A. & Buhalis, (2016); Pike et al. (2012); Vicknair et al. (2010).
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egs www.derby.ac.uk/icegs
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The internet is a career resource library

through which individuals can find information that informs and

relates to their informational needs

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The internet is an opportunity

marketplace

where individuals can

transact with opportunity
providers (employers
and learning providers)

The internet is a space for the exchange of

social capital

within which
conversations
can be
undertaken,
contacts
identified and
networks
maintained
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The internet is a democratic media channel

through which individuals and

groups can communicate their
interests and concerns to the
wider world, raise their profiles
and manage their reputations
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Overview

Some stuff
about cats

What the
internet
offers career
builders

Making the
most of the
internet

Implications
for practice

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Changin
g

Creating

Commu
n-icating

7 Cs
of
digital
career
literac
y

Collectin
g

Critiquin
g

Connect
ing
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1. Changing

http://www.youtube.com/watch?v=vdvo5
FlRqmM

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2. Collecting

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3. Critiquing

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4. Connecting

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5. Communicating

dEr Sir I wud lIk 2

apply 4 d advRtizd
job. I BlEv dat I hav d
neceSrE skills
required 4 d post &
dat I wud b a gr8
aDitN 2 yor team. urs
faithfullyTristram
Hooley

Dear Sir
I would like to apply for the
advertised job.
I believe that I have the necessary
skills required for the post and
that I would be a great addition to
your team.
Yours faithfully
Tristram Hooley

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6. Creating

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7. Curating

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Overview

Some stuff
about cats

What the
internet
offers career
builders

Making the
most of the
internet

Implications
for practice

www.derby.ac.uk/icegs
www.derby.ac.uk

Have you ever given someone advice

To create an online profile/portfolio to advance their
career?
To create a video CV?
To use their existing network to help advance their
career?
To build their network to advance their career?
To try and engage the whole world in their career
building?
Have you ever interacted with a client online?

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The internet changes

The tools you have to have conversations

The role you can play
Your clients access to information
The conversations you need to have

So what are the implications for practice?

What are the implications for ethical practice?

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What does it do to practice?

Or transform

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General books on the internet

Doctorow, C. (2014). Information Doesnt Want to be Free
.
Eggers, D. (2013). The Circle.
Shirky, C. (2008). Here Comes Everybody.
Shirky, C. (2010). Cognitive Surplus.
OHara, K. & Shadbolt, N. (2008).
The Spy in the Coffee Machine.
Weinberger, D. (2007). Everything is Miscellaneous.

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The internet and career

Bright, J. E. (2014). If you go down to the woods today you are in for a big surprise: seeing the wood for the trees in
online delivery of career guidance. British Journal of Guidance & Counselling, (ahead-of-print), 1-12.
Betances et al. (2012). Personal social networking: Affects on companies hiring decisions.
Girard et al. (2013), Integration of Social Media in Recruitment: A Delphi Study, in Bondarouk & Olivas-lujn (ed.)
Social Media in Human Resources Management
Joos, J. G. (2008), Social media: New frontiers in hiring and recruiting. Empl. Rel. Today, 35: 5159.
Kettunen, J., Vuorinen, R., & Sampson Jr, J. P. (2013). Career practitioners' conceptions of social media in career
services. British journal of guidance & counselling, 41(3), 302-317.
Ladkin, A. and Buhalis, D., 2016. Online and Social Media Recruitment: Hospitality Employer and Prospective
Employee Considerations. International Journal of Contemporary Hospitality Management. (In Press)
Lloyd, B. (2012). The use of internet applications for the dissemination of knowledge for career management. Curtin
University.
Osborn, D. S., Dikel, M. F., & Sampson, J. P. (2011). The Internet: A Tool for Career Planning. Broken Arrow, OK:
National Career Development Association.
Pike et al. (2012) "You Saw THAT?: Social Networking Sites, Self-Presentation, and Impression Formation in the
Hiring Process" AMCIS 2012 Proceedings. Paper 8.
Vicknair et al. (2010). The use of social networking websites as a recruiting tool for employers. American Journal Of
Business Education, 3 (11).
Vuorinen, Raimo, James P. Sampson, and Jaana Kettunen. "The perceived role of technology in career guidance
among practitioners who are experienced internet users." Australian Journal of Career Development 20.3 (2011):
39-46.

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For more of my thoughts on this

Cann, A., Dimitriou, K. & Hooley, T. (2011). Social Media: A Guide for Researchers. London: Research Information
Network.
Goss, S. & Hooley, T. (2015). Symposium on online practice in counselling and guidance (Editorial). British Journal
of Guidance and Counselling, 43(1): 1-7.
Hooley, T. (2011). Careers work in the blogosphere: Can careers blogging widen access to career support. In:
Barham, L. & Irving, B.A. (eds) Constructing the Future: Diversity, Inclusion and Social Justice. Stourbridge:
Institute of Career Guidance.
Hooley, T. (2012).
How the internet changed career: framing the relationship between career development and online technologies.
Journal of the National Institute for Career Education and Counselling (NICEC). 29.
Hooley, T., Hutchinson J. and Neary, S. (2014) Evaluating Brightside's Approach to Online Mentoring University of
Derby.
Hooley, T., Hutchinson, J. & Neary, S. (2015). Ensuring quality in online career mentoring. British Journal of
Guidance and Counselling. Published online.
Hooley, T., Hutchinson, J. & Watts, A.G. (2010).
Careering Through The Web. The Potential of Web 2.0 and 3.0 Technologies for Career Development and Career S
upport Services
. London: UKCES.
Hooley, T., Hutchinson, J. & Watts, A. G. (2010).
Enhancing Choice? The Role of Technology in the Career Support Market. London: UKCES.
Longridge, D. & Hooley, T. (2012).
An experiment in blended career development: The University of Derby's social media internship programme.
Journal of the National Institute for Career Education and Counselling. 29.
Longridge, D., Hooley, T. & Staunton, T. (2013). Building Online Employability: A Guide for Academic Departments.
Derby: International Centre for Guidance Studies, University of Derby.
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Tristram Hooley
Professor of Career Education
International Centre for Guidance Studies
University of Derby
http://www.derby.ac.uk/icegs
t.hooley@derby.ac.uk
@pigironjoe
Blog at
http://adventuresincareerdevelopment.wordpress.com

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In conclusion
Managing a career requires some skills, attributes and
knowledge.
Some of this is the same online as it is onsite (but
reframed by the new environment and necessarily
involving more cats).
Some of it is almost entirely new.
The 7 Cs provides a framework that career professionals
can use to work with clients.
New technologies require you to think about career
differently and can allow you to work differently?

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