Business

Plan
Presentation By:
Vijay Goel (110)
Manish Kumar (116)
Mohit Vats (110)
Raghavendra Singh Pal (124)

CONCEPT/INTRODUCTION OF PLAN

Study Cafe is not a difficult place to define.

A comfortable, welcoming venue exclusive to enrolled students and staff

across universities, colleges, institutes, schools etc . Relax in a friendly,
informal environment, meet friends and colleagues for lunch, grab a
coffee or unwind with some after-work drinks.

The Cafe Bar is a modern space with plenty of comfy seating and dining
for up to130 people(in addition to an outdoor balcony with further
seating), and offers a great place to get away from the chaos of
undergraduate life. The space can also be hired free of charge for
functions such as postgraduate conferences and seminars, meet & greet
events and academic school parties.

The wireless network is available throughout the venue and plenty of

electrical points are installed to enable you to plug in a laptop and study
in a laid back, informal environment.

The Cafe Bar is open for as long as the Graduate Centre is open, Monday
- Friday: 8.00 to10 .00 night; and Saturday and Sunday: 12 noon to
11.00 night.

OBJECTIVES
To provide cultural, literary and educational activities, geared
towards the general public as well as specific audiences,
including students.
To promote understanding and amity between the different
communities of the society by undertaking or promoting the
education.
To cater a amicable environment of studying and utilizing the
leisure time.
To provide a means of employment as well as literacy to people
of our society.

FACILITIES

CYBER CAFE
Internet facility
Printout facility
Computer facility

FOOD CORNER

Morning breakfast
Lunch
Tea or coffee
Fast food
Party items

STUDY CORNER
A separate corner for study
A healthy discussion with friends,
A comfort zone,

Major pillArs of business plan

Finance

Marketing

Human Resource

IT

Financial plan

It includes:

Fixed cost

Variable cost

Resources

Revenue

Profit

RESOURCES AND
Resources Needed And
COST
Their Approximate Cost
o
o
o
o
o
o

Store Designing - 2 lac

Fixed cost-2 lac
Furniture (Tables & Chair ) 2 lac
Computers (7- 15000 each) Rs. 1 lac
Staff Person 5(salary based)-50000
Other equipments ( kitchen equipments
etc.) 1.5 lac
o Miscellaneous/promotional expenses 1
lac
o Total coat 10 lac (Approximate)

Revenue sources
Membership fee
Internet or computer usage charge
Eatables charge

Financial Budget
Total Initial Investment- 7 lac
Monthly Gross Expense- 50,000
Yearly investment thereafter- 12 lac
Monthly revenue- 1.3 lac
Net monthly profit- 80,000(After paying
Salaries, rent etc)
Net Yearly revenue- 13 lac
Net Yearly profit 1 lac
2nd year profit - 8 lac

HUMAN RESOURCES plan

Human resources planning is a process that identifies

current and future human resources needs for an
organization to achieve it goals.

Required Qualifications

For 2 workmen- 10+2, basic computer knowledge for

cyber caf and 2 for food caf and 1 manager

Partners would be managing the company as finance,

marketing and customer-relationship manager and in turn
sharing profits for the same.

MARKETING plan

8 Ps of MARKET MIX

1. Price- The amount of money needed to buy products

2. Product- The actual product; BRN Bluetooth Wireless Sound
System
3. Promotion (advertising)- Getting the product known
4. Place- Where the product is sold; Target Market
5. People- Represent the business; Working Personnel
6. Physical environment- The ambiance, mood, or tone of the
environment wed work into; the market, target audience
7. Process- The Value-added services that differentiate the
product in the competition; our after-sales service, one year
warranty(USP)
8. Packaging- How the product will be protected; bubble wrap,
cardboard box

PRODUCT
PRODUCT-study cafe
Product Life Cycle Management
o To know the ways to deal with the product
at its
introduction>growth>maturity>decline.
o To know, when and where to re-advertise,
through which medium for which target of
audiences.

Brand name- Distinct identifiable name- study

cafe

Brand image- Views of customers about our

brand; useful, updated

Brand equity- Differential impact of brands

knowledge on consumers, what comes in their
mind when they come across our brand.

PLACE

Place- north campus

Market Analysis

Market Size- Medium

Strategic Groupings- Personnel divided in all

required fields

Competition- study cafe is better in all aspects

Competitors' Strengths And Weaknesses- Other

Brands are better in single segment but not in
combo offers

Market Trends- first come and first get

PRICE

PRICE
Pricing Objectiveo To earn profit, not to hurt consumers
pocket, and not to lose them

Pricing Methodo Cost satisfying our money spent in

production,
o Change in cost as per demand,
o Competitor indexing

Discounts And Allowances

Weekly and daily schme

PROMOTION

PROMOTION
. Events include movie night (Mon),
chess night (Tue) and open mic
night (Fri) and thankfully they
offer buy one, get one free
Tsingtaos (15RMB) every night of
the week.

Promotional Mix Advertising

Sales Promotion techniques

Marketing
BUDGET

MARKETING BUDGET,

THE ADVERTISING AND PROMOTIONAL PLAN

Hoardings, Banners at 4 places- South Delhi, Central Delhi, Noida,
Gurgaon -> 40,000
Posters, 200-250 -> 4,ooo
Newspaper Advertisements in TOI and HT, Weekends, 4th Page, 2
months -> 12,000

MARKET SEGMENTATION AND

SWOT

MARKET SEGMENTATION

Geographic Segmentation(area)- at place where demand is developed enough

Demographic Segmentation(age, education, income etc.)- where people are young,
techno-savvy, and can easily afford.
Psychographic Segmentation(lifestyle, personality)- where people are modern and
product is suitable and useful for them.

SWOT ANALYSIS
STRENGTH: Unique features of product (range, colors, modern look)
WEEKNESS: lack of experience
OPPORTUNITY: More capital, leads to high scope
THREAT: Firms producing similar products

goals, strategy ,CONTROLS

GOALS
To reach maximum number of people
To earn maximum possible profit
To satisfy each customer
To improve our product as per latest technologies and
public demand

STRATEGY
With limited available resources
Look for opportunity to increase sales
Survive and Grow in Market

CONTROLS
As the demand for our product increases, we can increase
the price of our product as well.
Competitors do exist in the market, but not in large
number, so we have large control on the market.

CONCLUSION
It is an emerging concept
Minimal competition
Vast growth opportunity in the
future.
Business will be commenced after
completion of post graduation.

THANK YOU !