Abstract/Overview

Udyogini Introduction •Making entrepreneurs out of poor women

•
•Successfully executed projects of similar nature
Case Study •
•Appliqué Enterprise – Bikaner, Rajasthan
•
•Nawada, Bihar: Current State of Affairs
Project Background
•
•UJAS Bodhi: Silk Handloom Enterprise
•
Proposal •Budget: Rs. 5,24,000

Budget Details
 Udyogini

History •Created for World Bank Funded Project:

Donors & Memberships
•
Previous Projects
•MicroEnterprise Management Training to NGOs
•
• Train NGO Staff who in-turn train women in
Grassroots Management (GMT)

Execution
Model

1992
 Udyogini

•Created for World Bank Funded Project:

History •MicroEnterprise Management Training to NGOs
•Training NGO Staff who in-turn train women in Grassroots Management
(GMT)
•
Donors & Memberships •Expanded repertoire of services to include
marketing, credit and federation building
•
Previous Projects

Execution
Model

1992 1996
 Udyogini

•Created for World Bank Funded Project:

History •MicroEnterprise Management Training to NGOs
•Training NGO Staff who in-turn train women in Grassroots
Management(GMT)

•Expanded repertoire of services to include marketing, credit and federation building

Donors & Memberships •
•Opened retail outlets in Delhi;

•Opened Marketing Channels;

Previous Projects •
•Organized Exhibitions
•
Execution •Established linkages (ex. FabIndia)
Model

1992 1996 1998

 Udyogini

•Created for World Bank Funded Project:

History •MicroEnterprise Management Training to NGOs
•Training NGO Staff who in-turn train women in Grassroots Management
(GMT)
•
•Expanded repertoire of services to include marketing, credit and federation building
Donors & Memberships •
•Opened retail outlets in Delhi;
•Opened Marketing Channels;
•Organized Exhibitions
•Established linkages (ex. FabIndia)
Previous Projects •
•Changes in Implementation Strategy
• Directly Engage with Grassroots Women
Execution • Improve women’s position in existing value-chains in
Model key sectors
– Agri, Textile Crafts; Urban Consumables

1992 1996 1998 2002 - Current

 Udyogini

History •Donors:
•Aga Khan Foundation India
•Debaak (Netherlands)
•DFID
Donors & Memberships •FORD Foundation
•Forest Dept, Madhya Pradesh
•Forest Dept, Uttarakhand
•Geneva Global
Previous Projects •ICCO (Netherlands)
•ITC Ltd
•Misereor
•NABARD
Execution
Model •
•
 Udyogini

History •Donors:
•Aga Khan Foundation India
•Debaak (Netherlands)
•DFID
•FORD Foundation
•Forest Dept, Madhya Pradesh
Donors & Memberships •Forest Dept, Uttarakhand
•Geneva Global
•ICCO (Netherlands)
•ITC Ltd
•Misereor
Previous Projects •NABARD

•Memberships:
Execution •AIACA
Model (All India Artisans & Craftworkers Welfare Association)
•Dastkari Haat Samiti, Delhi
•Jagori, Delhi
 Udyogini

History •Mandla, MP
•Non Timber Forest Produce (NTFP)
•By 2007, 1,350 women have been
Donors & Memberships mobilized

Previous Projects

Execution
Model
 Udyogini

History •Saharanpur, UP –
•Aggarbatti, Chunari & Creche Enterprises
•600 Women & 120 Children
Donors & Memberships •
•

Previous Projects

Execution
Model
 Udyogini

History •Bikaner, Rajasthan –

•Appliqué Enterprise
•By 2007, 900 Women enrolled in the
Donors & Memberships enterprise
•
•
Previous Projects

Execution
Model
 Udyogini

History •Stage1: Enterprise Motivation & Awareness

•
•Stage2: Grassroots BDS Providers
Donors & Memberships •
•Stage3: Enterprise Promotion & Marketing
•
Previous Projects •Stage4: Ownership & Scale Up
•
Execution
•Stage5: Expansion & Outreach
Model •

Stage 1 Stage 2 Stage 3 Stage 4 Stage 5

 Enterprise Motivation & Management Awareness

•Refugees from Pakistan – well skilled. Local Women also acquired

skills

•Women with Low-Medium Skill

levels were trained to become
Individual producers

Currently over 900 skilled women

•Salary System

Stage 1
reation of Grassroots Business Development Service Providers (B

•BDSP Mentors selected from the initial peer group

•
•8 BDSPs were trained management skills in all stages
•Management of production center
•Distribution of raw materials
•Supervision
•Quality Control
•Collection of Final products
•
•Commission + Salary system
•
•4 of them are being incubated
•Use loans
•Supported by Udyogini

Stage 1 Stage 2
 Enterprise Promotions & Market Players

•Common Production Centers for High Quality & Time Schedule

•
•6 Production Centers
•Serves a Cluster of Villages

•Distribution & Collection Unit

•Provide Raw Materials
•Send products to BDS, Jaipur
•
•Marketing
•
•Occasionally designers are hired to
produce new designs

•Operate on Commission basis

Stage 1 Stage 2 Stage 3

 Ownership & Scale Up Through Systems

•Ownership & CEO

•
•Exposure Visits
•Brought Awareness About Demand & Feedback about Products
•Efficiency in Management
•
•Establish UJAS brand
•
•Exhibitions
•Hotel Rajputana Sheraton
•AWA, Delhi
•
•Linkages with Traders & Buyers

Stage 1 Stage 2 Stage 3 Stage 4

 Expansion & Outreach

•Expansion by establishing other centers

•
•Received counter space in retail mart @ Pitampura, New Delhi
•Sales counter @ Hyderabad
•
•Certification by AIACA
•
•Strategic Partnerships
with Companies
•

Stage 1 Stage 2 Stage 3 Stage 4 Stage 5

 Project Background - Overview

Udyogini Introduction •Nawada, Bihar – ekes living out of tasar (silk)

•Lot of Weaver families
•Unorganized; Underpay
•Antique technology
Case Study •Income: Rs. 2500 – 3000
•
•
Project Background •
•
•UJAS Bodhi –
Proposal •Establish Silk Enterprise
•
•Budget: Rs, 5,24,000

Budget Details
 Weaving Elegance - Study

•Quadirganj (134), Gopalganj(20)

•
•Households
•5-6 mtrs/day working 8-9 hrs/day
•30 moneylenders – raw material suppliers
•5-6 Dhobi families
•
•Women & Girls –
•Extracting thread from Cocoons on ‘bare’ thighs
– prone to hazards
•
•Poor Conditions
•Only 15-20 graduates, High illiteracy
•No permanent market – losing interest
•Antique skills; Electricity; Polishing in
Bhagalpur
•No Unity; No Capital; No Awareness

•Heavy migration to Delhi & Patna

 Project Proposal – UJAS Bodhi – Weaving Elegance

• Market Study by Professional Designers

Design
Udyogini Introduction • Design Workshop with Professional Designers
• Follow Up Workshops (AIACA & EESHAN)

Case Study

Rs. 1,00,000

Project Background

Proposal

Budget Details

June 09 – Sept 09
 Project Proposal – UJAS Bodhi – Weaving Elegance

• Market Study by Professional Designers

Design
Udyogini Introduction • Design Workshop with Professional Designers
• Follow Up Workshops (AIACA & EESHAN)

Training
Case Study • Rigorous Management & Skill Training (GMT)
• Formation of WEG & Producer Company & Linkages
• Exposure to Producer Companies (BDSPs)

Project Background

Rs. 2,00,000
Proposal

Budget Details

Jul 09 – Nov 09 Apr 10 – Jun 10

 Project Proposal – UJAS Bodhi – Weaving Elegance

• Market Study by Professional Designers

Design
Udyogini Introduction • Design Workshop with Professional Designers
• Follow Up Workshops (AIACA & EESHAN)

Training Marketing
Case Study • Rigorous Management & Skill Training (GMT)
• Formation of WEG & Producer Company & Linkages
• Exposure to Producer Companies (BDSPs)

Project Background • Consultation : Women On Wings for Brand Building

• Marketing (Ecostar: will buy 1,00,000 Mts)
• Execution & Brand Building
Proposal

Rs. 50,000
Budget Details

Oct 09 – Jun 10
 Project Proposal – UJAS Bodhi – Weaving Elegance

• Market Study by Professional Designers

Design
Udyogini Introduction • Design Workshop with Professional Designers
• Follow Up Workshops (AIACA & EESHAN)

Training Marketing Monitoring

Case Study • Rigorous Management & Skill Training (GMT)
• Formation of WEG & Producer Company & Linkages
• Exposure to Producer Companies (BDSPs) ies

Project Background Rs. 1,74,000

• Consultation : Women On Wings for Brand Building
• Marketing (Ecostar: will buy 1,00,000 Mts)
• Execution & Brand Building
Proposal
• Udyogini’s Periodic Monitoring & Review
• Monitoring by BDSP & EPE (Enterprise Promotion Exec.)
• Quarterly Reporting
Budget Details

Dec09 – Jun10
 Activity Description 2009-10 Deliverables

1. Design Development 4 X 25,000/exercise Rs. 1,00,000 10 New Designs

(Travel + Stay)

2. Training & Promotion 150 X 1,000 Rs. 1,50,000 Formation of WEGs,

(Remuneration) Producer Company with
Share equity
BDSPs exposure 2 X 25,000/exercise Rs. 50,000 30/150 Women BDSPs
(Travel + Stay)

3. Marketing Support 1 X 50,000 Rs. 50,000 Target: 10,000 mts

(Marketing)

4. Office 12 X 1,500 Rs. 18,000

(Rent)

Electricity & Facilities 12 X 2,000 Rs. 24,000

(Facilities)

Salary + Overheads 12 X 5,000 Rs. 60,000

(Enterprise Promotion Exec.) (Salary)

Salary + Overheads 12 X 5000 Rs. 60,000

(BDS Manager) (Salary)

Reporting & Evaluation 12 X 1,000 Rs. 12,000 Quarterly Progress

(Reporting) Reports

Total Rs. 5,24,000