Brazil The

Copacabana is full of
dreams

Generalities about Brazil

Brazil, or officially the Federative Republic of Brazil is the largest

country in both South America and the Latin American region.

It is the world's fifth largest country, both by geographical area and

by population.

It is the largest Portuguese-speaking country in the world, and the

only one in the Americas.

It borders all other South American countries except Ecuador and

Chile and occupies 47.3 percent of the continent of South America.

The Brazilian economy is the world's seventh largest by nominal GDP

and the seventh largest by purchasing power parity, as of 2013.

Brazilian Tourism
Tourismis becoming a major industry in Brazil, Rio de Janeiro and So Paulo
are two of the most visited destinations in the country
The main natural attractions in Brazil are:The Amazon Jungle, The Amazon
River, The many other rainforests of this tropical and subtropical region, The
extensive beaches and bays that line the coast, The many unique and
fascinating plant and animal species in Brazil

Facts about:
Domestic vs. International travel in Brazil

- domestic travel is growing at a faster rate than international

travel;
- In 2011, the proportion of international to domestic departures
was 11%, a 4% decrease compared to 2003;
- Rising disposable incomes initially lead to short-haul, rather than
long-haul trips.

International Travel

In 2012, 7.9 million Brazilians travelled abroad, a 9% increase

compared to 2011;
Business trips accounted for 30% of all departures in 2012;
Growth of international departures between 2007 and 2012: 68%;
Growth forecast of international departures between 2012 and
2017: 17%;
The 2014 World Cup & 2016 Olympic Games are expected to
have a positive impact on outbound tourism flows.

An exciting circuit inside the

Brazilian world
For the practical part of the project, we
have decided to present a seven day
touristic circuit in Brazil. The program is
mainly addressed to the younger people,
interested in seeing one of the most
spectacular countries in Latin America and
in the world.
The participants will be able to admire
the beauties of the country and also
practice some of the most popular sports
activities in Brazil: football, volleyball,
Formula 1, tennis or surfing for the most
adventurous ones.

Rio de Janeiro
Sao Paulo
Santos
Iguacu Falls

We have proposed to have a fourteen persons

group to leave from Bucharest. The number is not
randomly chosen, 14 being the maximum
number of players that can play for a football
team in a match, including the substitutes.

Imagine visiting the places where Pele or

Ronaldinho grew up and made history. This dream
can become reality only in Brazil.

Rio de Janeiro

Sao Paulo

Santos

Iguassu

Promoting the circuit

The touristic circuit Brazil The Copacabana is

full of dreams can be promoted in the tourism
fairs, using flyers, advertising panels, street
advertising or in the online, by using banners and
commercials in the specialized sites.
Being a circuit that is addressed to the sports
fans, it is important for the circuit to be promoted
at sports events, inside the stadiums and by
placing commercials that will be shown during
the football matches.

Brazil SWOT Analysis

STRENGTHS
Tourism: Brazil is the most visited country in the continent of South
America today.

High Population:

Young Population:The median age in Brazil is 29.6, compared to

Approximately 200 million. The Brazilian economy

is the world's seventh largest by nominal GDP and the seventh largest by
purchasing power parity, as of 2012
37.1 in USA and 41.2 in Canada. More potential for education, a larger
market for consumer goods, and a larger tax base for the country.

Agriculture Sector:Brazil is the one of the number of agriculture

products exporter in the world.

WEAKNESSES
Language: Portuguese is not a mature trading language, and english
is as a second language is not as good developed yet. Also all surroundings
member speak spanish

Poverty:

Crime:

Poverty is still a big issue in Brazil - Definitions of poverty

vary considerably among nations. For example, rich nations generally
employ more generous standards of poverty than poor nations.
Brazil still has a high crime rate and gang violence in certain

areas.

Infrastructure:

The public transportation system and the

infrastructure is not on a high standard in all areas yet, the world cup and
the olympic games gives hopes for changes.

OPPORTUNITIES

Independent on Oil: Brazil is one of the few countries in the

world that are self-sufficient in oil, which plays a very crucial role in
global economy

Ethanol: It produces more ethanol than the combined production of

Asia and Europe.

Iron: Second largest producer of iron ore in the world

Soccer World Cup 2014 & Summer Olympic Games
2016

THREATS

Export driven Economy: Exports helped to expand Brazil's

economy, but they can rapidly change direction and slow Brazil's economy.

Currency:

Terrorism:

The Brazilian currency REAL is getting stronger, which could

slow down there export driven economy
Gorillia activity especially in the Amazonas Region