Market Research

CAUSES of DEATH: 2001-03 in

INDIA
 Background
• Medical Certification of Causes of Death (MCCD) was
introduced in the country.
• At present, deaths occurring in urban medical
institutions are only being covered under the scheme.
• The gap was bridged to an extent by the ‘Survey of
Causes of Death’ undertaken in sample villages of
selected Primary Health Centres (PHC) in rural areas.
• This is the Second Report on Causes of Death in the
country, following the Maternal Mortality Report which
was released in October 2006.
 Market Research Process
• Identify and Define Research Problem
• Choose the research design
• Determine the information needed
• Design data collection form
• Determine sample plan and sample size
• Organize and conduct research
• Analysis and interpretation of data
• Prepare report
Identify and Define Research Problem

To find the causes

To improve and of death across
increasing the Life various categories
Expectancy of the like cause, gender
citizen of India and geographic
area
Management Problem Research Problem
Identify and Define Research Problem
• India Ranks 116 among 198 countries with a
life expectancy of 69.9 years.

• This is definitely below the global average.

• Digging deep into the problem is required to

figure out the cause of early deaths in India,
also called as Latent difficulties.
 Determination Of Information Needs
• Medical certification of causes of deaths
(MCCD) is already in place but works only in
urban medical institutions
• The need here is to have a primary research
done
• Secondary research can not suffice
• Ground work needed to be done at urban and
rural level
 Death reasons
REASONS PERCENTAGE

Non-communicable diseases 42 %

Communicable, maternal and nutritional 38%

conditions

Injuries 10%

Illness 10 %
 Death in Rural Vs Urban
Rural areas Urban areas

communicable,
maternal, perinatal 41 % Less than Rural area
and nutritional
conditions
non-communicable
diseases 40 % 56%

Injuries Same Same

 Leading Cause of Death
Causes Percentage

cardiovascular disease 19%

respiratory diseases 9%

diarrhoeal diseases 8%

perinatal conditions 6.3%

acute pneumonia 6.2%

tuberculosis 6%

malignant and neoplasm 5.7%

Senility 5.1%
 Gender Difference

Diseases Male Female

diarrhoeal diseases 7% 10%

tuberculosis 7% 5%

Cardiovascular 20 % 17%
diseases
 Causes of death among children of age 0 to 4 years

• Perinatal conditions (33%)

• Respiratory infections (22%)
• Diarrhoeal diseases (14%)
• Other infectious and parasitic diseases (11%)
• Symptoms, signs and ill-defined conditions (3.4%)
• Unintentional injuries (3.2%)
• Nutritional deficiencies (2.8%)
• Malaria (2.7%)
• congenital anomalies (2.7%)
• Fever of unknown origin (1.5%)
 Causes of death Among infants

 Perinatal conditions (46%)

 Respiratory infections (22%)
 Diarrhoeal diseases (10%)
 Other infectious and parasitic diseases (8%)
 Congenital anomalies (3.1%)
 Symptoms, signs and ill-defined conditions (3%)
 Nutritional deficiencies (2%)
 Unintentional injuries (1.4%)
 Malaria (1.1%)
 Fever (0.9%).
 Mortality rate in the age group 25-69
• Cardiovascular diseases (25%)
• COPD, asthma, other respiratory (10.2%)
• Tuberculosis (10.1%)
• Malignant and other neoplasms (9%)
• Symptoms signs and ill-defined conditions (5.3%)
• Digestive diseases (5.1%)
• Diarrhoeal diseases (5%)
• Unintentional injuries (4.6%)
• Intentional self-harm or suicide (3%)
• Malaria (2.8%).