Professional Documents
Culture Documents
A M A L PA R K A R , 5
B H A V N A W A G H ,2 4
D H V A N I PA T H A K , 3 3
G A U R A V G O V IL , 4 5
IR FA N A N S A R I, 6 1
OUR idea –
personal & health care industry
swasthya
(Concept-ALL UNDER ONE ROOF)
reasons
qAwareness among people through media &
communication
E
X
T
E
R
N
A
L
mission
DEMOGRAPHIC
qAGE: 20-70years
q
qGENDER: Unisexual
q
qINCOME LEVEL : Middle to High
income group
• Youth (GYM, Massages, Boxing, Pilaties,
Spinning)
TARGET AUDIENCE
•
• Office Employees(Yoga, Massages,
Relaxation)
•
• House Wives(Yoga, Massages, Diet
&Nutrition Consultants)
•
• Senior People(Relaxation, physiotherapy)
•
• Aspiring health care professionals
POSITIONING
High
Quality
Low High
Pric Price
e
Low
ORGANIZATION
STRUCTURE:
PRODUCT BASED
partners
Manager
MASSAGES
RELAXATION TECHNIQUES
HEALTH & PERSONAL CARE
PHYSIO-THERAPY
Boxing, Pilaties, Spinning
MEDITAT-ION
AROMA THERAPY Diet & Nutrition consultants
Packages and schemes:
1. Gym:
PRICE and product
Priced lower as targeting both middle and upper class
Subscription will be on per month or 6 months basis
4. Consultants:
6. Boxing:
Rs. 3000/month
7. Physiotherapy:
Rs. 300 per visit
MUMBAI:
qVASHI
q
REASONS:
q
PLACE
qGrowing Market
q
qLow Land Cost
q
qLow competition
q
q
q
q
q
q
q
1.Audio
– Radio
– Promotional audio CDs
2. Visual
PROMOTION
– Hoarding
– Ooh media(restaurants &
hotels)
3. Print Media
– Per month m
1,50,000
• Salaries m
4,19,000
• Electricity m
30,000
• Interiors I
R e n t ( 5 0 0 0 sq . Fe e t)
–D e p o sit( 6 m o n th s) I
9 ,0 0 ,0 0 0
–Pe r m o n th m
1 , 50 , 000
Costs
S a la rie s m
4 ,1 9 ,0 0 0
E le ctricity m
3 0 ,0 0 0
In te rio rs I
4 0 ,0 0 ,0 0 0
G ym e q u ip m e n ts I
Particulars Amt.(rs)
Gym membership 22,50,000
Estimated returns
150
Spa customers*15000 30,00,000
Yoga 15,00,000
Diet and Nutrition Consultant 9,00,000
Kick Boxing 12,00,000
Physiotherapy 5,00,000
•
•
• Physiotherapy to senior citizens at
discounted rates.
•
•
• Visually challenged people employed
Future Plans
To transform into Medical tourism and
rejenuvation/relaxation resort