Does modern

society encourage
people to be
creative more or
less than was the
case in previous
times?

JAVIER E. POZZO HUERTA

A student

Introduction
We are living in a world that changes every
minute and has a lot of opportunities for the
people.
Companies
Start your own business.
Follow your dreams.
Love your work.

The Society
New necessities
New opportunities.

Three Generations
The first generation was
Silent Generation but I
would like to speak about
other generations:
Baby Boomers between
60s and 70s.
The Generation X
between 80s and 90s.
Millenials from the 90s
until now

General Characteristics of
Baby Boomers
Office Work.
Clear
responsabilities.
Me focus
Working hours.
Decision of your
life-a career.
Responsible for
social changes
Not bring work to
home
Live to Work

General Characteristics of
Gen-Xers

Super confident
Extroverted
Very competitive
Raised on electronic
media
Use of newest
technology is a given
NBAs, PHDs,
competencies.
Have short attention
spans
Work to Live GUPPIES

General Characteristics of
Millenials

Sometimes younger siblings of Gen-Xers

Benefitted from parents later life success
Have fun on the route to the final
Unpredictable
destination.
kids.
Opportunities to
follow their
dreams.
Creative
economy.
Painting a neverbefore-seen

Where are YOU on the

timeline?

General Employment
Characteristics
Boomer workers are characterized by
Choose a career.
Grow with the company.
Hierarchical structures
Belief in sacrifice for success
Not bring work Home.
Loyalty to employer, work hard.
Discipline
Self satisfaction in job and a litle bit time to
enjoy life.

General Employment
Characteristics
Generation X workers are
characterized by
Looking for better offers.
Mobility and flexibility at
work/Business and happy hour
Focus on personal professional
growth over employer interests
NBAs and PHDs to be more
competitive.
Want balance of work and
home life
Need immediate feedback
Be the first to get a place in
the board of directors of the
company

General Employment
Characteristics
Millennial workers are characterized by
Technology skills
Unpredictable kids.
Expectation of rapid results, creation of
opportunities
Pleasure with their work, fast results.
Want balance of work and home life
Follow a purpose.
Desire for challenge and growth
Work space and work style.
Less attractive for the companies.

EXAMPLES

CONCLUSION
The modern society encourage people to be more
creative than in previous times, Millennials fit with
this characteristic and dont feel fear of the
fracase. Nowadays, they open new opportunities
of business that the society needs daily.
Finally, Millenials are changing the world and they
continue surprising us with new ideas but I think
that we must not forget the experience of Baby
Boomers and Generation X people that opened us
the opportunity to change the world. We have to
feel responsible for the continuity of this
movement.