Online career building

Tristram Hooley (Professor of Career

Education)
Presentation for ACE/CACEE Conference
21st May 2015

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Overview

Definitions
and
rationales

What the
internet
offers career
builders

Making the
most of the
internet

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Overview

Definitions
and
rationales

What the
internet
offers career
builders

Making the
most of the
internet

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Online/digital requires
Skills
Knowledge
Experience

Some of these are new for

online
Some of them are old skills
used in a new context

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Key concepts
Digital
career
literacies

Information literacy

Digital literacy

Employability

Career management

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Overview

Definitions
and
rationales

What the
internet
offers career
builders

Making the
most of the
internet

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The internet issues us all with

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The internet is a career resource library

through which individuals can find information that informs and

relates to their informational needs

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The internet is an opportunity

marketplace

where individuals can

transact with opportunity
providers (employers
and learning providers)

The internet is a space for the exchange of

social capital

within which
conversations
can be
undertaken,
contacts
identified and
networks
maintained
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The internet is a democratic media channel

through which individuals and

groups can communicate their
interests and concerns to the
wider world, raise their profiles
and manage their reputations
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Overview

Definitions
and
rationales

What the
internet
offers career
builders

Making the
most of the
internet

www.derby.ac.uk/icegs
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Changing

Curating

Collecting

7 Cs of
digital
career
literacy

Creating

Communic
ating

Critiquing

Connecting
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1. Changing

http://www.youtube.com/watch?v=vdvo5
FlRqmM

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2. Collecting

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3. Critiquing

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4. Connecting

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5. Communicating

dEr Sir I wud lIk 2

apply 4 d advRtizd
job. I BlEv dat I hav d
neceSrE skills
required 4 d post &
dat I wud b a gr8
aDitN 2 yor team. urs
faithfullyTristram
Hooley

Dear Sir
I would like to apply for the
advertised job.
I believe that I have the necessary
skills required for the post and
that I would be a great addition to
your team.
Yours faithfully
Tristram Hooley

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6. Creating

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7. Curating

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Changing

Curating

Collecting

7 Cs of
digital
career
literacy

Creating

Communic
ating

Critiquing

Connecting
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For more of my thoughts on this

Cann, A., Dimitriou, K. & Hooley, T. (2011). Social Media: A Guide for Researchers. London: Research Information
Network.
Goss, S. & Hooley, T. (2015). Symposium on online practice in counselling and guidance (Editorial). British Journal
of Guidance and Counselling, 43(1): 1-7.
Hooley, T. (2011). Careers work in the blogosphere: Can careers blogging widen access to career support. In:
Barham, L. & Irving, B.A. (eds) Constructing the Future: Diversity, Inclusion and Social Justice. Stourbridge:
Institute of Career Guidance.
Hooley, T. (2012).
How the internet changed career: framing the relationship between career development and online technologies.
Journal of the National Institute for Career Education and Counselling (NICEC). 29.
Hooley, T., Hutchinson J. and Neary, S. (2014) Evaluating Brightside's Approach to Online Mentoring University of
Derby.
Hooley, T., Hutchinson, J. & Neary, S. (2015). Ensuring quality in online career mentoring. British Journal of
Guidance and Counselling. Published online.
Hooley, T., Hutchinson, J. & Watts, A.G. (2010).
Careering Through The Web. The Potential of Web 2.0 and 3.0 Technologies for Career Development and Career S
upport Services
. London: UKCES.
Hooley, T., Hutchinson, J. & Watts, A. G. (2010).
Enhancing Choice? The Role of Technology in the Career Support Market. London: UKCES.
Longridge, D. & Hooley, T. (2012).
An experiment in blended career development: The University of Derby's social media internship programme.
Journal of the National Institute for Career Education and Counselling. 29.
Longridge, D., Hooley, T. & Staunton, T. (2013). Building Online Employability: A Guide for Academic Departments.
Derby: International Centre for Guidance Studies, University of Derby.
www.derby.ac.uk/icegs
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Tristram Hooley
Professor of Career Education
International Centre for Guidance Studies
University of Derby
http://www.derby.ac.uk/icegs
t.hooley@derby.ac.uk
@pigironjoe
Blog at
http://adventuresincareerdevelopment.wordpress.com

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In conclusion
Managing a career requires some skills, attributes and
knowledge.
Some of this is the same online as it is onsite (but
reframed by the new environment).
Some of it is almost entirely new.
The 7 Cs provides a framework that post-secondary
institutions can use to work with students.
New technologies require you to think about career
differently and can allow you to work differently.

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