Professional Documents
Culture Documents
BY:
Gautam Donga
Definition:
An ingredient branding is exactly what the
name implies: An ingredient or the component of the
product that has its own brand identity.
Examples:
Intel Inside,
Diet soft drinks with NutraSweet,
Stereos with Dolby noise reduction.
Boeings 787
IS THE INGREDIENT
MARKETING FOR SUCCESS
OR DISASTER?
low awareness
Ingredient brand provide quality advantage
The ingredient branding strategy can be highly effective.
BENEFITS OF
INGREDIENT BRANDING
DRAWBACKS OF
INGREDIENT BRANDING
1.
2.
3.
4.
CASE STUDY
INTEL INSIDE
In 1980s Intel developed the chips which set the standard for
personal computing. but Competitors rapidly adopted the same
naming convention, and Intel's product names - the 286, 386
and 486 could not be protected.
ANY
QUESTIONS??
THANK YOU