BUSSINESS STRATEGY

NESTLE COMPANY IN
PAKISTAN
Name of student: Bui Huyen My
Class: 11IPB

1.1

STRATEGIC CONTEXTS
AND TERMINOLOGY

A. MISSIONS
Definition of Mission: A mission statement is a
brief description of a company's fundamental
purpose. It answers the question, "Why do we
exist?" The mission statement articulates the
company's purpose both for those in the
organization and for the public.
(Sbinfocanada)
Mission of Nestle:
Nestls mission is to provide the best food to
people throughout the world.

B. VISIONS
Definition of visions: An aspirational
description of what an organization would like to
achieve or accomplish in the mid-term or longterm future. It is intended to serves as a clear
guide for choosing current and future courses of
action.
(Source: business dictionary)
Vision of Nestl: To be the leader in nutrition
Health and wellness, and Nutrition Company in
the world.

C. OBJECTIVES and
GOALS
Definition of Goals:
Business goals and objectives are part of the planning process. They are
describe what a company expects to accomplish throughout the year. Business
owners usually outline their goals and objectives in their business plans.
The goals & objectives are:
To be the best & quality brand in Pakistan
To meet the needs & requirements of the consumers
To capture the desired market share
To dwell in to the life of people & consumers
To be the number one nutritious company of Pakistan
To be the leading FMCG company around the world as well as in Pakistan
To be the socially responsible company & be helpful in bad times.

D. CORE COMPETENCIES
A core competency is a company's unique characteristic
or capability that provides it a competitive advantage in
the marketplace, allows it to deliver value to its
customers, and contributes to its continued growth.
(Source: http://searchcio.techtarget.com )
The core competency of Nestl is nutrition and it
generally focus on health and wellness, their main
consideration is good food and good life to all
consumer.

1.2

ISSUES INVOLVED IN
STRATEGIC

BENEFIT AND PITFALL

Strategic management offers the following benefits:
Allows for identification, prioritization, and exploitation
opportunities.
Provides an objective view of management problems.
It minimizes the effects of adverse conditions and changes.

of

Some pitfalls to watch for and avoid in strategic planning are these:
Using strategic planning to gain control over decisions, resources
Doing strategic planning only to satisfy accreditation or regulatory
requirements
Too hastily moving from mission development to strategy formulation

PROCESS STRATEGICMANAGEMENT MODEL

Figure 1

COMPREHENDED
Issues of strategic planning: Strategic
planning issues are directly impact on overall
business policies.
Issues of strategic impact on business policies:
Impact on managers
Targets
When to plan
Who should be involved
Role of planning

STRATEGIC FORMULATION
Strategy Formulation includes planning and decisionmaking involved in developing organizations strategic
goals and plans.

STRATEGIC
FORMULATION
The process of strategy formulation basically
involves six main steps.
1.
2.
3.
4.
5.
6.

Setting Organizations objectives

Evaluating the Organizational Environment
Setting Quantitative Targets
Aiming in context with the divisional plans
Performance Analysis
Choice of Strategy

Levels of strategies

Figure 2: Levels of Strategies with Persons Most Responsible

Explain Nestl difference

planning techniques
The strategy-formulation framework consists
techniques that can be used in any sequence:

of

five

1. Strengths-Weaknesses-Opportunities-Threats (SWOT)
Matrix
2. Strategic Position and Action Evaluation (SPACE) Matrix
3. Boston Consulting Group (BCG) Matrix
4. Internal-External (IE) Matrix
5. Grand Strategy Matrix

SWOT Matrix

Boston Consulting Group (BCG) Matrix

for Nestle