OBILE ADVERTISIN

sented by

ajendra yadav

What is mobile
advertisement ?
Mobile advertisingis a form
ofadvertisingviamobile(wireless) phones
or othermobiledevices. It is a subset
ofmobilemarketing.
Mobile advertising is the act of using mobile
devices such as cellular phones and Tablet
PCs as a medium to deliver promotional
messages
Mobile advertising is a subset of mobile
marketing but it is often used interchangeably

 Opera Mediaworks , which is one of the largest mobile advertisement

platforms in the world with 350 million+ users has just released their
State of Mobile Advertising report for 2014. Opera has50 million+ users
of their Opera Mini Mobile Browser in India, which makes them the third
most popular mobile app in the country behind Facebook and WhatsApp.
The report has analyzed mobile advertisement trends for the last quarter
of 2014 (October-December), and has come up with some amazing
insights and trends which are shaping the current mobile advertisement
market, globally.
The report has analyzed800 million mobile users(both smartphone
and feature phone), who have accessed 18000+ mobile sites and
applications which are part of their advertisement platform.
As per the report, Apples iOS is worlds most advertisement revenue
generating mobile operating system, while Android OS drives maximum
traffic. 62.69% of all ads served on Operas network were on Android OS,
meanwhile 27.18% were on Apples iOS. 10.13% belonged to other
platforms such as Blackberry and other OS.

HISTORY

Martin cooper
2g
Privacy
free news headlines via SMS

MOBILE AS MEDIA
two-way communications

Top Categories for Mobile Advertisements

The report clearly mentions that Social Media sites
are the biggest traffic pullers on mobile platforms,
but when it comes to revenues, then music, video
and games rules the chart. Social media sites
attracted 31.42% of all mobile traffic, compared to
19.59% from music/videos and media channels,
and 13.94% from games related apps/sites.
But in revenue stream, games are the biggest
platform as they resulted in 23.6% of all revenues,
compared to 23.83% from music/video category
and 16.56% from social media category.

India Second Biggest Market

When compared globally, thenIndia has come
out as the second biggest market for mobile
advertisements all over the world.
US leads the chart with 43% market share, followed
by Asia which has 26.13% share. In the top 20
country chart, besides India, we have Indonesia,
Bangladesh, Pakistan and Vietnam from Asia Pacific
region. If Opera had added China in the whole
matrix, then Asia as a whole would have easily
overtaken US; but considering that China operates
on an entirely different advertisement platform,
Opera has excluded them from comparison.

Types of mobile advertising

Text ads
Image ads
App promotion ads
HTML 5 adsbuilt with Google Web
Designer
Image app promotion ads
Video app promotion ads
Call-only ads
WAP mobile text ads

Text ads
Mobile text ads look like standard
text ads that you'd see on a desktop
computer. The main difference is that
we can show more ads per page
when someone's searching on a
desktop computer, and fewer ads per
page when someone's searching on a
mobile device. Keep in mind, text ads
can appear differently on the Display
Network.

Image ads
Image ads on mobile devices are similar to normal
image ads that you'd see on a desktop computer, but
they can link to your mobile website or to your app. To
have your image ads run on mobile devices, just make
sure your campaign is opted in to the Display Network.
Every image size that is accepted for ads on running
desktop computers is also accepted for ads on mobile
devices. However, to run ads on mobile apps and sites
that are designed for mobile devices, your image ad
size should be 320 x 50. Image ads can show as
banner ads or interstitials in mobile apps you can
find the recommended sizes for each, below.

Interstitial image ads

These are full-screen ads that tend to
have higher clickthrough rates than
banner ads, but may have a higher CPC.
These appear as someone transitions
between screens or pages in an app.
Sizes for mobile phones: 300 x 250, 320
x 480, and 480 x 320.
Sizes for tablets: 1024 x 768 and 768 x
1024.

Banner image ads

Banner ads appear as a small strip or
banner across the top of an app page or
screen. Theyre the most commonly used ad
format for mobile. You can upload doublesized images (for example, a 640 x 100 image
for a 320 x 50 ad slot) for high-resolution
display devices. Well auto-adjust the image
based on the devices pixel density.
Sizes for mobile phones and tablets: 320 x 50,
468 x 60, 728 x 90, and 300 x 250.

App promotion ads

App promotion ads (formerly "clickto-download" ads) are the easiest
and most effective way to drive
downloads: much of the
customization is done for you. You
can run these ads across search and
display using the App/digital content
ad format. App promotion ads can be
created in these types of campaigns:

Display Network
Ads in mobile apps
Mobile app installs
Mobile app engagement
Search Network
Mobile app installs
Mobile app engagement

HTML 5 ads
Tablets are an opportunity to take
engagement to a new level, by
adding touch to the visual stimuli. In
the case of the iPad,
advertisers need to leverage the
power of HTML5 instead of Flash to
create powerful visual ads. However,
as shown by the
Avatar DVD Release campaign,
HTML5 ads on the iPad can be as

Mobile ads to drive calls to your business

Call-only ads only appear on devices

that can make phone calls, and the
ads are designed to encourage
people to call. All clicks on these ads
send potential customers to call you
from their smartphones.

WAP mobile ads

WAP-enabled devices let people
browse mobile websites that are
specifically designed for small mobile
devices. These websites are typically
much simpler than the full-fledged
websites you'd normally see on a
desktop computer.

WAP mobile text ads:

These ads have two lines of text,
with as many as 12 or 18 characters
per line, depending on the language
you use. Your website URL appears
on the third line, if you want to enter
one. You can also add a "Call" link
that allows customers to call you
directly from your ad.

WAP mobile image ads:

These ads look like whatever image
file you've uploaded.
To create WAP mobile ads, just select
the "WAP mobile ad" option when
creating a new ad. If you've created
an image ad, your campaign will also
need to be opted in to the Display
Network.

Handsets display and corresponding

ad images
There are hundreds of handsets in the
market and they differ by screen size and
supported technologies (e.g.MMS,
WAP 2.0). For color images, formats such
asPNG,JPEG,GIFandBMPare typically
supported, along with the monochrome
WBMPformat. The following gives an
overview of various handset screen sizes
and a recommended image size for each
type

Handset
X-Large

Large

Medium
Small

Approx
Handset
Screen Size
(px W x H)

Example
Handsets

320 x 320

Palm Treo
700P, Nokia
E70

X-Large

300 x 50

240 x 320

Samsung
MM-A900, LG
VX-8500
Chocolate,
Sony
Ericsson
W910i

Large

216 x 36

176 x 208

Motorola
RAZR, LG VX8000,
Motorola
ROKR E1

Medium

168 x 28

128 x 160

Motorola
V195

Small

120 x 20

Ad Unit

Ad Size
(pixels)

Role Of Mobile Advertising In

2015
There are 2.4 Billion Internet users
worldwide, out of which 1.5 Billion
people access through their mobile
devices. IN INDIA 81% of Indias
population uses Mobile Phone 10%
use Smartphone 9% use Multimedia
Phone 3% use Tablets according to
Nielsen.

 Marketing is going to be
governed by the mobile, Look
at the reasons why.

Sheer Device Penetration

Micro Content
Hybrid Apps And Smartphone
Location Based Targeting

Profit through mobile ad

Facebook 704 million dollr 2014
(34%)

Advantages of mobile
advertising

Accessibility
Most people who use mobile phones keep
them handy throughout the day. This means
you can reach potential customers wherever
they are instead of having to wait until they
log on to the internet with a computer,
notice your physical sign or tune in to a
broadcast. Mobile advertising follows people
wherever they go and does not depend on
any single location. You have round-theclock access to your customers.

Size of Medium
The FetchLocalCustomers webiste says
that mobile advertising numbers are huge.
Seventy-five percent of people own mobile
phones, and 55 million of those are smart
phones. Morgan Stanley predicts that by
2013, more people will access the internet
by phone than by computer. If you need to
market to the general public, mobile
advertising offers you an effective way to
reach large numbers of people.

Time Relevance
Potential mobile customers keep their
phones with them, and they keep them
turned on. This means that time-sensitive
messages, such as notifications of sales
and special events, can reach customers
with little or no delay. No other advertising
medium offers this always on
advantage. You can expect consumers to
receive your message and read it at their
convenience almost any time of the day.

Cost
Mobile advertising costs a fraction of
what television and radio ads cost. This
means you can reach more people for
less money. You can afford to send
repeat messages or send new
messages to remind customers of what
you are offering. You can try out mobile
ads for effectiveness before moving
the ads to more expensive mediums.

Intimacy
Mobile users have grown accustomed to
using their phones for personal messages
and conversations. If you tailor your mobile
advertising messages to the expectations
of mobile users, you can convey a sense of
intimacy. Forming relationships with
customers helps you get repeat business.
You can focus on low-pressure advertising
pitches and maintain a sense of
friendliness with your customers.