Professional Documents
Culture Documents
Control
The meaning of
control
A systematic effort to set
performance standards with
planning objectives, to design
information feedback systems, to
compare actual performance with
standards, to determine whether
there are any deviations and to
take any action if required.
Control is the process of ensuring
that actual activities conform to
planned activities.
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Process of Control
Slide 3 of 3
If deviations are
acceptable
Take no
corrective
action
Set
performance
standards
Measure
actual
performance
Compare
performance
with
standards
If deviations are
unacceptable
Take
corrective
action
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The importance of
control
1.Change-Control systems should be
able to detect changes affecting org.
1.Pre-action control
2.Steering control
3.Screening or Yes/No control
4.Post-action control
1.Pre-Action
Control
Control before an action is undertaken
e.g before a new product is launch,
marketers conduct market testing.
3.Screening or Yes/No
controls
4.Post-action
controls
Measure
the result of a completed
action e.g marketers conducted
Profitability analysis to assess the
profitability of the new product
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Feedback Control
10
Feedforward
control
Inputs
Concurrent
control
Transformation
process
Feedback
control
Outputs
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Characteristics of effective
control systems
12
Characteristics of effective
control systems
5.Economically realistic-cost
should be less than the benefits
6.Organizationally realistic-org
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