Professional Documents
Culture Documents
Sherif Kamel
Introduction
Relative advantage
Ease of use
Organizational Investments in IT
Role of a champion
Change management
Challenges faced
Attitude
towards
behavior
Behavioral
intention (BI)
Normative beliefs
and motivation to
comply
Subjective
norm
BI = A + SN
Copyright 2004 Sherif Kamel
Actual
behavior
Perceived usefulness
o
o
o
o
o
o
Easy to learn
Clear and understandable
Easy to become skillful
Easy to use
Controllable
Easy to remember
External
Variables
Perceived
Ease of Use
(PEOU)
Behavioral
Intention to
use
Actual
system
use
Example beliefs
Determinants of managerial
computer use
1.
2.
3.
TAM Implications
Relative advantage
Ease of use of the innovation itself
Job requirement
Voluntary
Example Applications
Electronic mail
Voice mail
Word processing
Spreadsheets
Graphics
Conclusion