Presented By : Aditya Bhujbal M-3005 Sushant Gawali M-3010 Pritam Jadhav M-3013 Nikhil Kurle

Introduction …
ADITYA BHUJBAL M-3005

Product
SUSHANT GAWALI M-3010

Rural consumer behavior
The rural consumers are very conscious about price

and the product the company if offering
They look for the value for their money Low price, high quality & multiple uses. Lifestyle & needs of the rural consumers.

Rural Success
Comprising 74% of the country's population, 41% of

its middle class, and 58% of its disposable income, the rural market was an attractive target and it delivered results. Coke experienced 37% growth in 2003 in this segment versus the 24% growth seen in urban areas. Driven by the launch of the new Rs. 5 product, per capita consumption doubled between 2001-2003. This market accounted for 80% of India’s new Coke drinkers in 2003 from 30% of 2002

Coca-Cola India's 'expanding range scheme -10'
 Coca-Cola India is planning to expand its soft drinks product

range this year, it has emerged.  The company introduced new lemonade beverage, as part of Cola-Cola's Minute Maid or Fanta brands.  Lime-based drinks are already on the market in India under the Limca and Sprite banners.  Elsewhere, it was recently reported that Coca-Cola is planning to sponsor recycling zones in several shopping centers in the urban and many weekly market places and shops in Rural market

“We are always evaluating on our product portfolio, including in the health category. We will look at the market demand and definitely introduce more products as and when required.”
- CCI president & CEO Atul Singh

Product range of company in Indian Rural Market

Coca – Cola

Diet Coke

Thums-Up

Limca

Fanta

Sprite

Mazza

Kinley Soda

Kinley Water

Minute Maid

Beverage offered by the company in the size of:
SSRB LRB NRB PET 1.5 CANS

(standers size returnable bottle) (litter returnable bottle) (no return bottle) or disposable bottle (1.5 litter plastic bottle) (tin pack 330 ml)

Know the most recognized word on the planet after “OK”!

Price
KAUSTUBH PATIL M-3038

DEFINATION
The sum or amount of money at which a thing is

valued,  the value which a seller sets on his goods in market;

NEED OF MARKETERS
UNDERSTAND THE PSYCHE OF PEOPLE PERSONAL SELLING EFFORT TAP THE RURAL MARKET

PRICE OF COCA COLA
IMPORTANCE PRICING POLICIES PRICING STRATEGIES PRICING METHODE

PRICING STRATEGIES
MARKET SKIMMING PRICING PENETRATION PRICING LOSS LEADERS PRICE POINT DISCOUNT

ADVANTAGES OF PENETRATION PRICING STRATEGY
FAST ADOPTION CREAT GOODWILL CRAET TRADE THROUGH WORD OF MOUTH DISCOURAGE THE ENTRY OF COMPETITORS

PRICING METHOD
COST BASED PRICING COMPETITION BASED PRICING

Place
NIKHIL KURLE M-3025

INTRODUCTION
 Meaning of Place Right Product at Right Place Main Plant Area Covers

Place(Distribution) Strategy
Delivery Vans Haats Distributors and

C&f agents

Promotion
PRITAM JADHAV M-3013

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