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Presented By :

Aditya Bhujbal
M-3005
Sushant Gawali
M-3010
Pritam Jadhav
M-3013
Nikhil Kurle
Introduction …
ADITYA BHUJBAL
M-3005
Product
SUSHANT GAWALI
M-3010
Rural consumer behavior

The rural consumers are very conscious about price


and the product the company if offering

They look for the value for their money

Low price, high quality & multiple uses.

Lifestyle & needs of the rural consumers.


Rural Success
Comprising 74% of the country's population, 41% of
its middle class, and 58% of its disposable income,
the rural market was an attractive target and it
delivered results.
Coke experienced 37% growth in 2003 in this
segment versus the 24% growth seen in urban areas.
Driven by the launch of the new Rs. 5 product, per
capita consumption doubled between 2001-2003.
This market accounted for 80% of India’s new Coke
drinkers in 2003 from 30% of 2002
Coca-Cola India's 'expanding range
scheme -10'

 Coca-Cola India is planning to expand its soft drinks product


range this year, it has emerged.
 The company introduced new lemonade beverage, as part of
Cola-Cola's Minute Maid or Fanta brands.
 Lime-based drinks are already on the market in India under the
Limca and Sprite banners.
 Elsewhere, it was recently reported that Coca-Cola is planning to
sponsor recycling zones in several shopping centers in the urban
and many weekly market places and shops in Rural market
 “We are always evaluating on our
product portfolio, including in the health category.
We will look at the market demand and definitely
introduce more products as and when required.”
- CCI president & CEO Atul Singh
Product range of company in Indian Rural
Market

Coca – Cola
Diet Coke
Thums-Up
Limca
Fanta
Sprite
Mazza
Kinley Soda
Kinley Water
Minute Maid
Beverage offered by the company in the size of:

SSRB (standers size returnable bottle)


LRB (litter returnable bottle)
NRB (no return bottle) or disposable bottle
PET 1.5 (1.5 litter plastic bottle)
CANS (tin pack 330 ml)
Know the most recognized word on the
planet after “OK”!
Price
KAUSTUBH PATIL
M-3038
DEFINATION

The sum or amount of money at which a thing is


valued,
 the value which a seller sets on his goods in market;
NEED OF MARKETERS

UNDERSTAND THE PSYCHE OF PEOPLE


PERSONAL SELLING EFFORT
TAP THE RURAL MARKET
PRICE OF COCA COLA

IMPORTANCE
PRICING POLICIES
PRICING STRATEGIES
PRICING METHODE
PRICING STRATEGIES

MARKET SKIMMING PRICING


PENETRATION PRICING
LOSS LEADERS
PRICE POINT
DISCOUNT
ADVANTAGES OF
PENETRATION PRICING STRATEGY

FAST ADOPTION
CREAT GOODWILL
CRAET TRADE THROUGH WORD OF MOUTH
DISCOURAGE THE ENTRY OF COMPETITORS
PRICING METHOD

COST BASED PRICING


COMPETITION BASED PRICING
Place
NIKHIL KURLE
M-3025
INTRODUCTION

 Meaning of Place

Right Product at Right Place

Main Plant

Area Covers
Place(Distribution) Strategy

Delivery Vans

Haats

Distributors and
C&f agents
Promotion
PRITAM JADHAV
M-3013
Thank You

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