A STUDY ON THE

PERCEPTION OF
COSTUMERS REGARDING
COTTON COUNTY

Presented By :
Ritesh Kumar

Introduction to The
Company

The Nahar Group

At Nahar, excellence is always an ongoing journey never
destination

 Nahar group came into existence in 1949 .

It was established with initial efforts of three Oswal
brothers Sh.Vidya Sagar Oswal ,Sh. Lachman Dass&
Sh. Rattan Chand Oswal.
The initial capacity of nahar group was 800 spindles.
At present it has more than 66200 spindles of
capacity.

Nahar Group of Companies

OSWAL WOOLLEN MILLS LTD.

NAHAR INDUSTRIAL ENTERPRISES LTD.

NAHAR SPINNING MILLS LTD.

Features
Group turnover is Rs. 3000 Crore.

Export Markets: Argentina ,Brazil ,China, Poland ,Portugal ,U.K

,U.S.A, Turkey, South Africa, Egypt, Israel and Bangladesh.

Social upliftment by establishing Jawahar Lal Oswal Public

Charitable Trust and Mohan Dai Oswal Memorial Hospital.

List of Directors
Mr. Jawahar Lal Oswal

Chairman-Cum-Managing Director

Mr. Amarjeet Singh Director

Mr. Dinesh Oswal

Director

Mr. Kamal Oswal

Director

Mr. Sandeep Jain

Executive Director

Mr. Dinesh Gogna

Dr. (Mrs.) H.K. Bal

Executive Director
Additional Director

Mr. O.P. Sahni

Additional Director

Mr. K.S. Maini

Additional Director

Dr. Suresh Kumar

Additional Director

Product Portfolio
Wool / acrylic top
Yarns
Textile fabrics
Hosiery knitwear products

Departments in OWM
Quality Control
Human Resource Department
Finance Department
Marketing Department

Competitors
Major competitors in pullovers and cardigans
Casablanca
Pringle (Scotland)

Competitors of woolen/blended worsted yarn

Vardhman Textiles Limited
Jayshree Textiles Limited
Malwa Cotton Mills Limited

Competitors of their denim fabric

Arvind Mills Limited
Aarvee Denims Limited
Raymond Limited

SWOT Analysis

Strengths
Good Brand Image.
Many persons are working here for more than 50 yrs. This
shows commitment of employees towards their org.
Member of wool mark and ISO 9002.
Laboratories for testing the quality of the product.

Weaknesses
OWM is dependent upon foreign producers for greasy
wool.
Depend on the third party for sale and the distribution of
the product.
Fully fashioned unit of company has targeted mainly
highest income groups with the products like Monte
Carlo.
Lack of commercial schemes / promotional schemes.

Opportunities

Arrival of new technology.

New Markets.
Globalization.

Threats
Mushrooming and upcoming of small hosieries in
Ludhiana.
Seasonal demand for their major product i.e. pullovers.
Shift in consumers tastes away from the firm`s products.
Threat from competitors like Vardhman and Arvind Mills.
MNC`s because of their large financial base, better
technology is threat to domestic textile sector.

INTRODUCTION
TO
INDIAN TEXTILE INDUSTRY

Indian Textile Industry

India textile industry largely depends upon the
textile manufacturing and export.
India earns about 27% of its total foreign exchange
through textile exports.
It also contributes around 3% to the GDP of the
country

Contd
It is the second largest employer after the
agriculture sector in both rural and urban areas.

Indian Textile Industry

COTTON
TEXTILE

WOOLLEN
TEXTILES

JUTE

MAN -MADE

SILK

Market Size of Indian Textile Industry

2008-09

Share
Textile
Clothing
Garments
Undergarments

& 20,219

93%

1,487

6.80%

Home Textile Furnishings

2.16

0.01%

Accessories

0.29

0.001%

Total

21,708.45

Value-wise share of various products in total T&C exports by

India

INDIAN TEXTILE EXPORTS (ITEM WISE)

Ludhiana Textile industry

Ludhiana is one of the principal producers of woollen

and acrylic knitwear, apart from it also uses cotton and
blended fiber to produce hosiery, knitwear and various
ready-made garments.

Cont
The major export markets of Ludhiana today are the EU, US, Africa,
Vietnam & Bangladesh.
Ludhiana accounts for nearly 90 per cent of the countrys woolen hosiery
industry
Ludhiana Textile Industry serves as the backbone of Indian hosiery
industry.

Sector wise share in Ludhiana

8
HOISERY KNITTED

21

42
MILLS
HANDLOOMS
29
POWERLOOMS

Percentage share of companies in total exports of textiles in 2008-09 from

Ludhaina .

%GE SHARE IN EXPORTS

VARDHMAN

5%

OSWAL

3% 2%

5%

MALWA
30%

7%

SHARMAN
YWL

8%

ARTI INTL.
RAGHAV

10%

15%
15%

GANGA
INDO WORTH
OTHERS

Percentage of domestic sales to exports of textiles in Ludhaina(2008-09)

Share of Domestic Sales to Exports

25%
Domestic Sales

Exports
75%

Title of the Project

A STUDY ON THE PERCEPTION OF

COSTUMERS REGARDING COTTON
COUNTY

INTRODUCTION TO
COTTON COUNTY
Cotton County ready to wear
Brand
Cotton County has three production plants and 3000
workers. Mr. Jawaharlal Oswal is the MD of the Nahar
Retail Ltd.
Cotton County is gearing up to revolutionize the retailing
industry in India.
Cotton County is ready to wear Brand of Indian Apparel
Maker Nahar retail ltd. India.
Cotton County is having 600 retail stores.
India private ltd. COTTON COUNTY offers complete
range in menswear and also for ladies and kids.

PRODUCTS
PRODUCTS

RANGE

SIZE

TROUSERS

799 3099

28 42

SHIRTS

799 2599

38 44

DENIMS

1299 1799

28 44

T-SHIRTS

399 1799

Free size

JACKETS

1599 10099

Free Size

OBJECTIVES OF THE SYUDY

To study the features which influence the customers while

purchasing ready to wear garments.
To study the satisfaction level of the customers regarding
the brand.
To study the scope of COTTON COUNTY as a future brand.

RESEARCH METHODOLOGY

 Research Design:

Descriptive.
Sampling Technique:

Convenience.
Universe:

All the individuals who are ready to wear garments in

Ludhiana.
Population:

All the individuals individuals in Ludhiana who use branded ready to

wear garments.

 Sample Unit:

A The sampling unit was an individual

who use Cotton
Sample Size:
100 Individuals of Ludhiana City.
Sample Type:

Area Sampling : Sample area of the study is

Ludhiana

 Data collection:
Primary data : Questionnaire.
Secondary data: Journals and websites.

Data Interpretation
&
Analysis

Profile of Respondents (N=100)

Respondents

No. of Respondents

Percentage

Users of Cotton County

100

100

Those who don`t use

TOTAL

100%

100%

Age and Occupation of Respondents

(N=100)

Fig.3 Figure showing about other brands

which are known to the Respondents(N=100)

Tab.4 Table of Respondents who were came to know

about Cotton County From different sources (N=100)

Fig.5 Figure on the basis of time period for which they

are using the Brand Cotton County.(N=100)

Fig.6. Figure showing features which must be

present in ideal ready to wear Brand(N=100)

Fig.7. figure showing features are important

in ideal ready to wear Brand(N=100)

Fig.8 Figure showing features which are

present in Cotton County Brand (N=100)

Fig.9.1 Figure showing satisfaction level of

the Respondents for fabric quality (N=100)

Fig.9.2 Figure showing satisfaction level of the

Respondents for fashionable style (N=100)

Fig.9.3 Figure showing satisfaction level

of the Respondents for Good Fitting
(N=100)

Fig.4.9.4 Figure showing satisfaction level

of the Respondents for Low Price (N=100)

Fig.9.5 Figure showing satisfaction level of

the Respondents for Brand Name (N=100)

Fig.9.6 Table showing satisfaction level of

the Respondents for Attractive Colors
(N=100)

Fig.9.7 Figure showing satisfaction level of

the Respondents for Discount (N=100)

Fig.10 Figure showing who are satisfied

with Cotton County (N=100)

Fig.11 Figure showing the behavior if the respondents

are not satisfied with the product(N=100)

Fig.12.1 Figure showing the amount comfortably

spent by respondents on shirts(N=100)

Fig. 12.2 Figure showing the amount comfortably

spent by respondents on Trousers(N=100)

CONCLUSION
Majority of the respondents are overall satisfied with the
Brand.
Respondents feel that the Brand is having the bright
future but the due consideration must be given on price.
Majority of the respondents become aware of the brand
through Newspapers and Friends.
Large extent of customers are using the product Cotton
County for the period of less than one year.
Popular Brand Name is the most preferred feature which
consumers look out for in the ideal ready to wear brand.
Discount is the most preferred feature of Cotton County
among customers.

SUGGESTIONS
Company should focus on advertisements of Brand.
Company should focus on retaining the old customer
base.
Company should make the product available in market
at suitable prices.
Brand name should be made more popular amongst the
customers.

REFRENCESES
http://www.owmnahar.in/index.php
http://www.owmnahar.in/nahar_indust.html
http://www.owmnahar.in/profile.html
http://www.owmnahar.in/management.html
http://www.owmnahar.in/people.html
http://www.owmnahar.in/products.html
http://www.owmnahar.in/fabrics.php
http://www.owmnahar.in/finan.html
http://www.owmnahar.in/niel_fan.html
http://www.owmnahar.in/nahar_saga.html
http://www.owmnahar.in/export_market.html
http://www.owmnahar.in/view_news.php
http://www.cottoncounty.in/
http://economictimes.indiatimes.com/
http://economictimes.indiatimes.com/search.cms
http://www.indianexpress.com/
http://www.business-standard.com/india/
http://www.thehindubusinessline.com/
C.V. Gupta Research Methodology

Thank You