Mini Survey

Introduction
A survey is a data collection tool
used to gather information about
individuals.
Surveys have a variety of purposes
and can be conducted in many ways.
A survey may focus on factual
information about individuals or aim to
collect the opinions of the survey
takers.

Methods
i. Structured Interview: the researcher
asks each participant the questions.
ii. Questionnaire: the participant fills out
the survey on his or her own.

Procedure
Standardized procedure is used:
to ensure that they have reliability
and validity.
so that the results can be
generalized to the larger population.

The participants being surveyed

may be representing themselves,
their employer, or some
organization to which they belong.

Advantages
Allows researchers to collect a large amount
of data in a relatively short period of time.
Surveys are less expensive than many other
data collection techniques.
Surveys can be created
administered easily.

quickly

and

Surveys can be used to collect information

on a wide range of things (personal facts,
attitudes, past behaviors and opinions).

 The answer choices provided on a survey

may not be an accurate reflection of how
the participants truly feels.
While random sampling is generally used to
select participants, response rates can bias
the results of a survey.

Disadvantages

Poor survey construction and administration

can weaken well-designed studies.

Types of Data Collection

Surveys can be implemented in different ways:
1. Mail - An example might include an alumni survey
distributed via
direct mail.
2. Telephone - An example of a telephone survey would be
a
market research call about your experiences with a
certain consumer product.
3. Online - Online surveys might focus on your experience
with a particular retailer, product or website.
4. At home interviews - The Malaysian Population Census
is a good
example of an at-home interview survey
administration.

Nonbiased
and Nonleading
Short &
Easy to
Understa
nd

Fits the
needs of
your
Research

What
Makes a
Good
Survey

Clear
Choice
can be
Made

Specific

Steps to Create a
Survey

1. REVIEW THE BASIC

RESEARCH
OBJECTIVES OF THE
STUDY
. Formulate the
problem/opportunity
to be examined.
Ask yourself:
.What core
problem/opportunity will
this survey data help to
resolve?
. What actions will take
place as a result of the
completed survey data?

2. VISUALIZE THE DESIRED

INFORMATION OUTCOMES
After determining the
problem ,picture the ideal
outcomes of the research.
This will help you get an
end-goal and determine
where you want to be after
the survey process.
Ask yourself:
What will the output reports
look like?
What charts and graphs will
be prepared?
What information is needed
to assure that action is
warranted?

3. DETERMINE THE TYPE OF QUESTIONS FOR

EACH TOPIC YOU ARE RESEARCHING
List the most important topics first and then start
brainstorming what types of questions would be
the best for your topics.
Ask yourself:
Do the question and answer formats provide enough
information to meet your analysis requirements?
Will you need many types of questions?
Do you want qualitative or quantitative data?

4. TRY TO THINK OF THE RESPONDENTS POINT

OF VIEW
You will need people to help you gather the data you
are looking for. Picture the type of person that would
be ideal for your research.
Ask yourself:
How easy or difficult is it for the respondent to
provide information on each topic?
If it is difficult try brainstorming other ways to obtain
the information perhaps through a different
question or another data collection technique.

5. WRITE THE SURVEY QUESTIONS

If you have taken the time to think about your
purpose, objectives, types of questions and
respondents, you will find it much easier to write
each question.

Summary an example..
So lets say Jim is trying to write a survey to see if there is a
relationship between children who watch T.V. daily and whether or
not they are more or less likely to be obese.
To illustrate these five steps, (1) Jim would first review his main
objective, that is, to determine if there is a relationship between
T.V. watching and weight. Jim thinks there could be a probable
relationship, so he moves to step two. (2) He then visualizes what
his outcomes would look like. Jims study would probably compare
how many hours a child watches T.V. with the childs weight. Jim
could find the mean hours of watching T.V. and then determine the
outliers, or any unusual responses. (3) Moving forward, Jim can
brainstorm the types of questions he would ask respondents. He
would need to ask about the childs viewing habits, weight, or
amount of exercise. Jim would also need to make sure he asked
questions that would specifically indicate if the obesity in the child
can be connected to T.V. and not other factors. (4) Next, Jim has
an interesting group of respondents. He needs to get feedback
from children. This means, he would need parental permission to
survey children and be sensitive to privacy issues. He would need

Task Requirements
Written Report

Video Presentation

Write a survey report

of 5 6 pages.

Create a video of 10
15 mins.

The structure:

The structure:

Introduction
Methodology
Findings
Discussion
References

DO NOT Plagiarize!

Introduction
Methodology
Findings
Discussion
References

Be
as
possible!

creative

as

Note
Each group will have to submit their project
plan, purpose, objectives & outcomes +
survey questions
(minimum - 8 Qs &
maximum - 10 Qs) as follows: