NECTAR JUICE

MARKET ANALYSIS

PRICING AND TASTE

TEST PRESENTATION
 COMPANY HISTORY
 International Certifications
o HACCP (in process controls for safer
products)
o ISO 9002 (better quality for greater
customer satisfaction)
o ISO 14000 (environment-friendly
operations)
 MISSION

VALUES

 Empowerment
 Accountability
 Trust
 Teamwork

VISION

 Most Innovative and fastest growing

food company offering products
enjoyed in "every home every day"

USP

 USP: 100% PURE

 Haleeb USP is “100% PURE” and
their quality really support their
USB.

THERE ARE 4 TYPES OF JUICES WHICH
HALEEB PRODUCED AND STILL
PRODUCING ARE FOLLOWING:

1.FUN DAY
2.GOOD DAY
3.HALEEB TROPICO
4.HALEEB TROPICO
NECTOR
5.
FUN DAY


Haleeb Funday is a delicious juice drink


especially for kids, enriched with calcium,
and vitamins A, C & D. An exciting treat,
packed with health and a great taste.
 Funday juices will surely be an instant success
with kids with their unique and amusing
names, Aamonka (mango) and Arrochee
(peach and lychee).
 They are packed in a 6-layered Tetra Pack Brick
Aseptic packaging.
STOCK KEEPING UNIT (SKU):

Haleeb is available in two sizes:

Ø 200 ml
Prices of Haleeb juices:

Ø 250 ml Rs: 9



 HALEEB GOOD DAY

Haleeb Good Day offers consumers a range of 100%


pure juices with the essence of four fruits in each
glass, without any added sugar, flavors or
preservatives.
 For consumption absolutely anywhere and anytime,
Good Day's six premium juices (apple, pineapple,
red grape, mango, orange, and mixed fruit) give
you the absolute delight in taste, and revitalizes
you at the same time. It is packed in a 6-layered
Tetra Pack Brick Aseptic packaging.
STOCK KEEPING UNIT (SKU):

Ø Haleeb is available in two sizes:

Ø 250 ml
Ø 1000 ml
Prices of Haleeb juices:

Ø 250 ml Rs: 13
Ø 1000ml RS:68

HALEEB TROPICO

 With the quality assurance of Haleeb Foods,

Tropico is the premium juice drink,
superior in taste and pulp contents, for
that invigorating fruity refreshment.
 Tropico is available in three flavors: apple,
mango, and mix fruit, packed in a 6-
layered Tetra Pack Brick Aseptic
packaging.
STOCK KEEPING UNIT (SKU):

Haleeb is available in two sizes:

Ø 250 ml
Ø 1000 ml
Prices of Country juices:

Ø 250 ml Rs: 9
HALEEB TROPICO NECTOR

Juices play an important role in the functioning of our


body, have many benefits associated with them,
and help you achieve the desired healthy way of
life.
 Tropico nectar is another product from the house of
Haleeb Foods Limited, which is 100% pure nectar,
available in four sumptous flavors including Red
Blood Orange & Kinoo, Mango, Apple and Kinoo.
 Haleeb Tropico is also the only brand that is offering
Red Blood Orange & Kinoo Juice - that is so
deliciously different that you will want to have it in
your house, all year long !
STOCK KEEPING UNIT (SKU):

Haleeb is available in two sizes:

Ø 250 ml
Ø 1000 ml
Prices of Country juices:

Ø 250 ml Rs: 9

 

HISTORY OF COUNTRY
JUICES
 Maaher Food Industries (Pvt) Ltd, is one of
the pioneering groups of quality packed
Juices and Diary Products in Pakistan
since1986.
 the company's initial success gave rise to
the highly refreshing "Pine Cool" which
was considered to be Pakistan's most
trusted and favorite drink.
 Today the company has significantly
expanded and are proud to boost an
extensive and popular range of premium
Pure Juice, Nectars, Juice Drinks and Dairy
based Products, all of which are primed
with the highest standard of international
quality control.
Maaher Food Industries

 Adhering to these strict principles and

measures, utilizing state of the art
processing and packing equipment,
Maaher Food Industries markets
numerous high quality products in
"Tetra-Brik" aseptic packaging,
offering refreshment and healthy
nourishment to consumers all around
the globe. from the heart of Pakistan,
to the rest of the world.
 Maaher Food Industries continues to
bring you unsurpassed excellence
with its ongoing labors and efforts
under the brand name, "Country".
TYPES OF JUICES COUNTRY
PRODUCES:
Nectar: Uncarbonated
luscious taste drink made
with 100% fruit juice
Juice: Refreshing flavored
fruit juices.
Zulu: Nourishing drink for
growing kids.

COUNTRY NECTOR

 Nectar, Uncarbonated luscious taste

drink made with 100% fruit juice
 Quality control is given special
emphasis during production. The
products is checked at various
stages of production. The product
is cleared for dispatch only after
being certified by quality control
department and after having a 72
hours incubation of packed
Flavors

 Orange: Get transported to the

green orchards of Sargodha with
the freshness squeezed from sweet
and savory oranges.
Flavors

 Fruit Mix: Country Fruit Mix brings a

delighting concoction of Fresh fruits
from all over Pakistan, to give you
an idea of the richness of our soil.

Flavors

 Pineapple: Country Juice brings the

delighting richness of pure fruits
for country lovers.

Flavors

 Mango: Experience the richness of

the King Of Fruits from the city of
Saints, Multan.
 THEY ALSO PROVIDE ONLINE
SERVICES AND ORDER
FACILITIES.

Company Profile:

 Company Name: Country Juices.

 Company Specialization: Juice
Specialists.


 USP: UNBEATABLE
 The USP of Country juices is
“UNBEATABLE” and they are
constantly working to make it
healthier for people and trying to
differentiate their products from its
competitors. It is available in Mango,
Mix cool, Falsa, pine cool, Guava, Imlli
SKU AND PRICES

 STOCK KEEPING UNIT (SKU):

 Nurpur is available in two sizes:
 250 ml


 Prices of Country juices:

 250 ml Rs: 10

SHEZAN
 
 INTRODUCTIO
N
q All the shares of Alliance Industrial Development
Corporation with the permission of Pakistan
Government and form a joint venture company it
began a fully Pakistani owned company.

q . The company has since shown sustained growth in

both the domestic and export field.

q The company is engaged in the manufacture and sale

of juices, beverages, pickles, preserves and flavorings
based upon or derived from fresh fruits and
vegetables.
MISSION VISION AND
ACHIEVEMENTS
vMission
The mission of the company is to provide the highest quality fruits and vegetables
related juices and products to retail and food services customers.
We want to be the recognized industry leader in quality and service, providing more than

expected for our customers, employees and stakeholders.

vVision
 To be known as leader of quality products in the region


vAchievements
 The company won the “1994 Top Companies
Award” of the Karachi Stock Exchange.

v
JUICE TYPES

vShezan produces two types of juices

 All Pure juices
 Twist Juices

 Types of All Pure Juices

1: Orange
2: Pine apple
3: Mango
4: Grape
5: Tropical
6: Apple
 ALL PURE JUICES

USP:
ALL PURE

STOCK KEEPING UNIT (SKU):

Shezan natural is available in two sizes:
250 ml
1000 ml
Prices
250 ml Rs: 10
1000 ml Rs: 43 (Ordinary Packing)
1000 ml Rs: 63 ( Lid Packing)
 
TWIST JUICES

 Twist:
 Comprising of a blend of different fruit juices, Shezan’s Twist
juices open the door to a whole new world of possibilities.

TWIST

 STOCK KEEPING UNIT (SKU):

  250 ml
 USP
 SHEZAN TWIST USP: HILA KAR
RAKH DAI…….!


 Prices of Shezan juices:

 250 ml Rs: 13

 INTRODUCTION

v A wholesome life is what Nurpur stands for with Health,

Energy and Taste, being the vital ingredients.
v Nurpur’s dedication to quality is a commitment
solidly backed by:

Comprehensive programs for food safety.

Stringent quality control measures.
State-of-the-art production facilities and transportation
technologies.
Continuous improvement research and innovation.
Dedication to the safety of our employees.
Communities and the environment
MISSION VISION AND
Mission:
CORE VALUES
Nurpur is committed to supplying the consumer and our customers with the
finest, high-quality products and to leading the industry in healthy and nutritious
products.

Vision:
Our vision at Nurpur is to be a transformative force in our community and world at
large and to serve as a model of a sustainable business alternative that nurtures
social and economic well-being in an environmentally sensitive manner.

Core Values:

Customers are at the forefront of everything we do.

Ideas are constantly challenged to develop next generation solutions.
Business is conducted openly and fairly – but we compete fiercely.
Team-work is encouraged with individual flair for the best results.
 
 
TYPES OF NURPUR
JUICES
 Orange Juice :
 


 Apple Nectar :

 Mango Nectar:
NURPUR
JUICES
 USP:
 LIVE A HEALTHY LIFE!
 STOCK KEEPING UNIT (SKU):
 Nurpur is available in two sizes:
 250 ml
 1000 ml
  

 Prices of Nurpur juices:

 250 ml Rs: 15
 1000 ml Rs: 70 (Mango juice)
 1000 ml Rs: 65 (Apple juice)



NESTLE
 ABOUT NESTLE
 Vision and Strategy
 MARKETING AND SALES
 COPORATE & SALES
 Good Practices
 USP: INDULGE IN PURE
PLEAURSE OF HEALTHY LIFE
Nestle pure life USP is “PURE
PLEAURSE OF HEALTHY LIFE”
and their quality really support
their USB.
  STOCK KEEPING UNIT (SKU):
 Nestle is available in two sizes:
 200 ml
 1000 ml
 
 Prices of Nestle juices:
 200 ml Rs: 18
 1000 ml Rs: 72

NESTLE Pure Orange Juice

 Oranges are in demand not only for their

divine juicy flavor but equally celebrated
for their health benefits. They are naturally
low in calories, and an excellent source of
Fibred and Vitamin C.

Squeezed from the finest handpicked

oranges, 100% pure NESTLE Pure Orange
Juice has no added sugar and is a good
source of Vitamin C. Having Orange juice
everyday is a great way of strengthening
the body resistance against infections and
diseases and maintaining a healthy
NESTLE Clear Apple
Nectar
 Apples have no fat and are
cholesterol free. NESTLE Clear
Apple Nectar is made from the
finest Apples and is 100% clear.

As irresistible as sin itself – give in

to the amber kick of NESTLE Clear
Apple Nectar.
NESTLE Pineapple Nectar

 Pineapples are good source of

Vitamin C, an antioxidant that
helps fight against free radicals,
one of the main reasons for aging.

Made from premium pineapples,

NESTLE Pineapple Nectar brings
you the exotic taste of pineapples
with a refreshing tropical flavor and
is a good source of Vitamin C.
NESTLE Red Grape Nectar

 Grapes also called the ‘queen of fruits’

are known for their great internal
body cleansing properties. They are a
good source of Vitamin C and
Potassium that plays an important
role in proper heart functioning by
regulating blood pressure and heart
beat.

Relish the full-bodied, smooth flavor

of NESTLE Red Grapes Nectar and let
your taste buds soak in the sensuous
NESTLE Mango Orange

 Sink into Fruity Refreshment

Feel the burst of fruity fun and
discover the flavors of NESTLE
Mango & NESTLE Mango Orange
fruit drink made with the juiciest,
sweetest Mangos and racy, sharp
Oranges to sass up your taste
buds.

Now that is a sweet deal!

NESTLE FRUITAVITALS
Revitalize With Pure Vitamin Burst!


You are living life in a constant overdrive

and your body needs to equip itself to fight
the daily wear out.

NESTLE FRUITAVITALS mix fruit juice fortified

with Vitamin A, B, C & D is a delightful
combination of Orange, Apple and Guava to
give you the perfect hit of flavor and
Vitamins to get you revitalized and in top
gear. What’s more it has no added sugar!
So go ahead and revitalize with NESTLE
FRUITAVITALS.

NECAU
 INTRODUCTI
ON

v By looking at the market situation, we have decided to launch a

new and top quality product.
v Our company is currently a juice producing company which can
further diversify itself.
v we have decided to imply divergent thinking and the marketing
concept to capture the untapped areas as well as the loosely
tapped areas of the market
ABOUT THE
NAME “NECAU”
vWe have decided to give such a
name to our product which is a
complete description in itself.
v“NECAU”, the name of our product
consists of two parts “NEC” which
means nectar and “AU” is the
French word which means water.
vOur name shows that taking NECAU
juice is as important for a person
as taking water.
OUR TARGET
MARKET


vWe are mainly targeting the
Socioeconomic (SEC) class A so; we
have to keep health and good
quality as our main focus.

MISSION SATEMENT AND
VISION
 MISSION SATEMENT:
 Customer , Product , Location , Technology , Concern for Survival ,
Concern for Public Image , Concern for Employees , Philosophy , Self
Concept.

 Vision Statement:
 We are aimed to visualize over the best quality and the
SEC A. We wish to serve them as good as we can. Our
customers are our priorities.









Marketing Plan , Strategic
Plans
 Marketing Plan:  
 We have decided to imply 40%
of our budget to the marketing plan. We are not aimed to
earn huge profits. We want to get the biggest market share
and be the leader in the juice market.


 Strategic Plans:
 Our long term plans include:
 Build profitable relationships with the customers and
promote the relationship.
 Get the biggest market share in the long run.
 To consider our market intermediaries as our business
partners.
 Continually upgrade our products and introduce new
innovative ideas.
 To undergo vertical integration and maximize our long run
NECAU
FLAVORS

 Flavors:


For the first time in the history of

Pakistan, our company is introducing
the “NECAU APRICOT”. We also have
other flavors like Orange , Apple ,
Grapes.
 

 

 


 PRODUCT DETAILS:
Name:
NECAU

Category:


Juices



Universal selling proposition (USP):
Prior Health…..Everyday


Stock Keeping Units (SKU):
250 millimeter

1 Liter (1000 ml)


Pricing:
RS 15 for 250 ml.

RS 70 for 1000 ml.

 

 

 

