Professional Documents
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MARKET ANALYSIS
Empowerment
Accountability
Trust
Teamwork
VISION
1.FUN DAY
2.GOOD DAY
3.HALEEB TROPICO
4.HALEEB TROPICO
NECTOR
5.
FUN DAY
Ø 200 ml
Prices of Haleeb juices:
Ø 250 ml Rs: 9
HALEEB GOOD DAY
Ø 250 ml Rs: 13
Ø 1000ml RS:68
HALEEB TROPICO
Ø 250 ml
Ø 1000 ml
Prices of Country juices:
Ø 250 ml Rs: 9
HALEEB TROPICO NECTOR
Ø 250 ml
Ø 1000 ml
Prices of Country juices:
Ø 250 ml Rs: 9
HISTORY OF COUNTRY
JUICES
Maaher Food Industries (Pvt) Ltd, is one of
the pioneering groups of quality packed
Juices and Diary Products in Pakistan
since1986.
the company's initial success gave rise to
the highly refreshing "Pine Cool" which
was considered to be Pakistan's most
trusted and favorite drink.
Today the company has significantly
expanded and are proud to boost an
extensive and popular range of premium
Pure Juice, Nectars, Juice Drinks and Dairy
based Products, all of which are primed
with the highest standard of international
quality control.
Maaher Food Industries
USP: UNBEATABLE
The USP of Country juices is
“UNBEATABLE” and they are
constantly working to make it
healthier for people and trying to
differentiate their products from its
competitors. It is available in Mango,
Mix cool, Falsa, pine cool, Guava, Imlli
SKU AND PRICES
vVision
To be known as leader of quality products in the region
vAchievements
The company won the “1994 Top Companies
Award” of the Karachi Stock Exchange.
v
JUICE TYPES
1: Orange
2: Pine apple
3: Mango
4: Grape
5: Tropical
6: Apple
ALL PURE JUICES
USP:
ALL PURE
Twist:
Comprising of a blend of different fruit juices, Shezan’s Twist
juices open the door to a whole new world of possibilities.
TWIST
Vision:
Our vision at Nurpur is to be a transformative force in our community and world at
large and to serve as a model of a sustainable business alternative that nurtures
social and economic well-being in an environmentally sensitive manner.
Core Values:
Apple Nectar :
Mango Nectar:
NURPUR
JUICES
USP:
LIVE A HEALTHY LIFE!
STOCK KEEPING UNIT (SKU):
Nurpur is available in two sizes:
250 ml
1000 ml
NESTLE
ABOUT NESTLE
Vision and Strategy
MARKETING AND SALES
COPORATE & SALES
Good Practices
USP: INDULGE IN PURE
PLEAURSE OF HEALTHY LIFE
Nestle pure life USP is “PURE
PLEAURSE OF HEALTHY LIFE”
and their quality really support
their USB.
STOCK KEEPING UNIT (SKU):
Nestle is available in two sizes:
200 ml
1000 ml
Prices of Nestle juices:
200 ml Rs: 18
1000 ml Rs: 72
NESTLE Pure Orange Juice
Marketing Plan , Strategic
Plans
Marketing Plan:
We have decided to imply 40%
of our budget to the marketing plan. We are not aimed to
earn huge profits. We want to get the biggest market share
and be the leader in the juice market.
Strategic Plans:
Our long term plans include:
Build profitable relationships with the customers and
promote the relationship.
Get the biggest market share in the long run.
To consider our market intermediaries as our business
partners.
Continually upgrade our products and introduce new
innovative ideas.
To undergo vertical integration and maximize our long run
NECAU
FLAVORS
Flavors:
PRODUCT DETAILS:
Name:
NECAU
Category:
Juices
Universal selling proposition (USP):
Prior Health…..Everyday
Stock Keeping Units (SKU):
250 millimeter
Pricing:
RS 15 for 250 ml.