Presented By:-

Manish Ghai
MBA-OGM
International Institute of Information Technology
Pune
 Contents

1. Geographic Information System

2. GIS Components
3. GIS Tasks
4. How GIS works?
5. GIS for Retail Business
6. GIS Software for Retail Business
7. Demo of Software
8. Case Study

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 Geographic Information System

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 Geographic Information System
• Computer-based tool for mapping and analyzing spatial data, integrates
common database operations

• Mainstay in retailing & no better way to know your customers, analyze the
marketplace, and grow your business than by combining your business
information with location data

• Increases ability to make decisions and solve problems

• Gives people the geographic advantage to become more productive, more

aware, and more responsive

• Provides a system for managing business information of any kind according to

its location

whatisgis.swf

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 Geographic Information System

Cultural Geography
Physical Geography Demographics
Latitude/Longitude Manmade Structures
Data
Land/Water Consumption Patterns
Inputs
Terrain Work Patterns
Rainfall/Snow Leisure Behavior
Temperature Deviant Behavior

GIS
(Data Aggregation and
Analysis via Computer)

Output
Maps and Other Displays of
Information

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 Geographic Information System

Answers!
Maps
Health Data Charts
Road Networks Reports
Data layers linked
by Geography Administrative Units
Facilities/Buildings

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 GIS Components
A working Geographic Information System seamlessly
integrates five key components:

1. Hardware
2. Software
3. Data
4. People
5. Methods

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 GIS Tasks
General purpose GIS’s perform six tasks

1. Input of data
2. Map making
3. Manipulation of data
4. File management
5. Query & Analysis
6. Visualization of results

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 GIS Tasks
Input of Data

• Must be converted into a suitable digital format

• Digitizing

• Today many types of geographic data already exist in

GIS-compatible formats

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 GIS Tasks
Map Making

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 GIS Tasks

Manipulation of Data

• Transformed or manipulated in some way to make them

compatible with your system.

File Management

• Store geographic information as simple files

• Database management system (DBMS) to help store,
organize, and manage data

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 GIS Tasks
uery & Analysis
1. How far is it between two places?
2. How is this particular parcel of land being used?
3. Where are all the sites suitable for new store?
4. Where are all of the sites possessing certain characteristics?

Visualization

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 How GIS works?
Spatial and Non-spatial Data
• Spatial data refers to geographic areas or features. Features occupies a
location.
• Non-spatial data has no specific location in space. It can however, have a
geographic component and be linked to a geographic location
• Tabular and attribute data are non-spatial but can be linked to location.
Example

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 How GIS works?

Themes

• Themes link features with their

attributes
• Themes are linked by geography
• Collections of themes form a GIS
database

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 How GIS works?
Geocoding
Geocoding = deriving implicit from explicit references
Explicit Geographic Reference Example of Geocoding

•latitude and longitude

•national grid coordinate

Implicit Geographic Reference

•postal code
•census tract name
•road name

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 How GIS works?
Data Models

The vector model

• information about points, lines, and polygons
• encoded and stored as a collection of x,y coordinates

The raster model

• models continuous features
• a collection of grid cells

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 How GIS works?
Data Models

Raster

Vector

Real World

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 Examples

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 Examples

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 Examples

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 Examples

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 GIS for Retail Business
 Retail business processes involve geographic relationships
including

1. Market Analysis
2. Site Selection
3. Merchandising
4. Distribution,
5. Delivery
6. Facilities Management

 Enables retailers to understand and visualize these

geographic relationships and improve productivity,
effectiveness, and efficiency in these processes.

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 GIS for Retail Business
GIS helps your retail organization in its efforts to

1.Find cost savings and greater efficiency by automating and improving

workflows.

2.Make better decisions by analyzing your business operations including

business continuity planning.

3.Increase communication through readily accessible maps.

4.Control fixed asset costs by managing your logistics operation or

allocating retail space.

5.Participate in green and community-friendly initiatives by using and

sharing accurate data.

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 GIS Software for Retail Business

1. Business Analyst Online from ESRI

2. ESRI Business Analyst from ESRI
3. ESRI Business Analyst Server
4. ArcLogistics from ESRI

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 ESRI Business Analyst Online
• Web-based GIS analysis and reporting solution, provides immediate
access to reports and maps based on a variety of datasets including
demographics, consumer spending, market potential, and business,
labour, and traffic data

• Generate reports and maps that will help you understand the lifestyle and
buying behaviours of households

• With Business Analyst Online, you can

1.Perform drive-time, density, or threshold analysis

2.Analyze trade areas
3.Evaluate sites
4.Identify your most profitable customers
5.Reach your customers BAO Quick Start Video.mp4

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 ESRI Business Analyst
• Combines GIS analysis and visualization capabilities with an extensive
data package so you can gain a better understanding and timely
information about your market

• Improve decisions about consolidations or expansions, determine the

effect of changes in consumer behaviour on existing business models

• To explore opportunities driven by economic factors and changes in

market place

• With Business Analyst Desktop, you can:

1. Build models that fit into your analysis workflow

2. Visualize your analysis
3. Leverage your in-house data

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 ESRI ArcLogistics
• Optimizing routes and pickup or delivery schedules

• helps organizations, regardless of their size, manage their vehicle

fleets efficiently

• With ArcLogistics, you will

1. Create routes and schedules in less time

2. Meet commitments and improve service
3. Save money, uses less fuel, and reduces emissions

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 Software Demo

http://www.esri.com/software/arclogistics/browser

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 Case Study- Levi Strauss & Co.
Levi Strauss, North America, a division of Levi Strauss & Co. (LS&CO.),
encompasses the company’s largest region and employs approximately
3,100 people throughout the United States, Canada, and Mexico.

The North America region markets products under the Levi’s®, Dockers®,
and Levi Strauss Signature™ brands and includes three businesses: Levi
Strauss U.S., Levi Strauss Canada, and Levi Strauss Mexico. Based in the
company’s San Francisco headquarters, the region accounted for $2.4
billion of the company’s $4.1 billion in total sales in 2004.

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 Case Study- Levi Strauss & Co.
The Challenge

LS&CO. wanted to increase distribution to more specialty stores such as

general merchandise/ work wear and western apparel outfitters. These
stores often serve a demographic that is traditionally underserved by other
retail channels.

LS&CO. wanted a tool that would geographically display its existing

authorized retailers, potential retailers, and the customers the distributors
serve. This application would ensure that new stores would not adversely
impact the sales opportunities of existing stores.

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 Case Study- Levi Strauss & Co.
Problem

• Clothing manufacturer needed a cost-effective solution to

manage the growth and approval of new authorized retailer
locations.

Goals

1. Assess new retailers for additional product distribution.

2. Protect existing retailers’ trade areas.
3. Avoid making costly mistakes when opening new retail
locations.

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 Case Study- Levi Strauss & Co.
Results
LS&CO. streamlined its review process of new retailer applications into a
solution that allows it to see prospects geographically in relation to existing
stores. LS&CO. now uses Business Analyst Online to view the information
accurately and consistently to make informed decisions before opening a
new retail account

LS&CO. has found a cost-sensitive solution that allows it to accurately see

where retailers are located, avoid unnecessary site visits, and open
competitive stores. LS&CO. believes that this analysis better meets its
customers’ needs by bringing the right products to the stores where these
consumers shop. An easy-to-use, essential tool, Business Analyst Online
allows LS&CO. to better manage its retail distribution strategies

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 Case Study- Levi Strauss & Co.

Results

By viewing potential
retailers and their impact on
the market in 1-, 3-, and 5-
mile radius, it is easier for
LS&CO. to decide whether
or not to accept a new
applicant.

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 Case Study- Levi Strauss & Co.
Results

1.Reduce costly onsite visits to new retailers

2.Accurately model locations of existing and potential retailers
3.Provide quick analysis that is repeatable with same evaluation
criteria for each prospect

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 Questions or
Comments??

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 Thank you

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