Professional Documents
Culture Documents
Multi-Channel Retailing
McGraw-Hill/Irwin
PPT
3-1
Levy/Weitz:
Retailing Management, 5/e
Consumers buy
what they want,
when they want,
wherever they want.
Pervasive
PPT 3-2
PPT 3-3
PPT 3-5
PPT 3-8
Summary
Present electronic retailing does not reflect the future
potential.
Penetration of electronic retailing will be a function of the
degree to which retailers take advantage of the unique
properties of the internet
Search agents provide unique and critical benefits to
consumers.
Store-based retailers are well positioned to exploit this
opportunity, but many will not.
PPT 3-9
3. Expand Market
PPT 3-11
Ordering
Returns
Refunds
Make it easy
PPT 3-12
Know thy
customer
Needs and
preferences
One to One
marketing
Call Center
Shopping
advice
Customer
service
Provide support
Founded in 1994
Strives to help merchants optimize their
merchandising and customer service tools
Mission of improving the online consumers
shopping experience.
PPT 3-13