Professional Documents
Culture Documents
reedmiller17@gmail.com
Overview of What We’ll Do
Part 1: Campaign Basics
Who is this guy? What has he worked
on?
Quick! We need to launch a campaign!
Power and Oppression
Campaign planning logic
Things you need for a good campaign
10 minute break!
Reed’s Activist Background
In high school…
› At school: Environment, GSA, Amnesty
Int’l
› Around town: Anti-war, “RYAN”
In undergrad…
› Students Against Sweatshops
› Feminist groups
› Climate Action
Since then…
› Greenpeace “Stop Global Warming”
› Buffalo Prison Abuse Project
POWER and OPPRESSION
Who has power in society?
How can people who don’t have power
get power?
Your campaign will hopefully empower
people
Anti-Oppression Work
› Even within your campaign, oppressive
things might happen
› Get anti-oppression training to talk about
it
› Caucuses: Groups of oppressed people
get a chance to discuss things together
Campaign Planning Logic
Goals
› What do we hope to accomplish by our
campaign efforts?
Strategies
› The bigger plan of how to achieve goal
Tactics
› Actions to take as part of the strategy
Campaign Planning Logic
Example: Buffalo Prisoner Abuse Project
Goal
› Increase the quality of life of prisoners
› Reinstate Community Board
Strategies
› Media and Visibility
› Change County Legislature policy
Tactics
› Weekly televised protests
› Presence at County Legislature meetings
›
Strategies
Media
› Reaches a wide audience, can make
“targets” uncomfortable to be on the
news
› If your story isn’t interesting, they won’t
come
Visibility
› Take it to the streets! (Or the cafeteria!)
› Hang a banner on the bridge!
› Make a YouTube video go viral!
Messages from the People
› Petitions, postcards, lobby visits
SMART Tactics
Strategic
› It’s gotta fit with your strategy…
Measurable
› How will you know if your hard work
worked?
Actionable
› We’ve had climbing training, so we can
scale the wall
Realistic
› Can you really afford a hot air balloon?
Timely
› Have to promote the candidate before the
election…
GROW Chart
Goals
Strategies
Tactics
Audience
› Who are you trying to appeal to?
Allies
› Who will work with you?
Enemies
› Who will work against you
Targets
› Who is the person(s) that can make the
change
Target: Power Mapping
Who & what matters to this target?
How do you have access to this target?
Target