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Table of Content

Company Overview
Operation Plan
Offerings Plan
Analyses
Marketing Plan
Development Plan
Management
Critical Risks
Financial

Company Overview (1)


Market needs

Busy Workers

Lack of lunch time


: 12:00~1:00 p.m.
Cant wait for food
Time efficiency

Reserved Food
Right in time

Company Overview (2)

Operations

Offering

equity 60%
$90,090(need)
funding 40%
$36,036

guarantee for returning

$100,440
in middle scenario

$146,520
in best scenario

From investors

Industry Analysis

Demand is rising 42
million expected to
own a mobile phone

40

Revenues in Billions US dollars

35

90

30

$ 26 billion in mobile
advertising in 2013
Revenues expected
from mobile apps in
2017: $ 78 billon

25
20
15
10

Application market is
growing fast

Mobile Apps
Advertising
in Billions
US Dollars
Mobile
Advertising
in Billions
US Dollars

70
60
50
40
30
20

5
0

80

10
0

Revenues in
Billions US
dollars

Marketplace Analysis

Real time locating system towards restaurants

Demand of easy and quick access for information

Competitors Analysis
Tripadvisor, Restaurant Finder and Wings
poon
Similar characteristics
Coast leadership

Opportunity
Broad

Narrow

Differentiation

Target Market Strategy

Cafes

Restaurants

Primary target

Secondary target

Worker, more than 5 days


a week in Gangnam
25-45 years old
Pursue to eat healthy food
and to save time
To search for middle and
middle-high restaurants

Worker, less than 5 days


a week in Gangnam
Less busy
People who are living in
Gangnam
Pursue to eat healthy food
and to save time
T search for middle and
middle-high restaurants

400
In Gangnam

Third target

People who dont live


in Gangnam and are
foodies
They want to get
information about
restaurants and
secure their seat

Positioning Statement
Pricing Strategy

Penetration strategy and for free to download with the customer


the facilities to provide many big companies outside to be advertised in t
he banner advertisement
2 Weeks package & 1-month package

Advertising and Promoting Strategy

How we will reach our potential customers


Direct sales
Direct marketing
Mass marketing

Two different strategies


Mass marketing

Getting the app into Apple store and Google Play


Using social media
Making an app-specific web site
Setting up search marketing campaigns
Reaching out to bloggers as TechCrunch, TheNextWeb, Mashable, etc
Participating in events: exhibitions, meet-ups, conferences, etc
Placing an advertisement or an article in a specialized magazine
Direct marketing

Strategic partnership with one or multiple I/O board constructors


Selling our mobile application together with the I/O boards as a package
The chance to reach more customers and create a good name reputation

Sales Strategy(1)
Questions

Answers

1. How to price our application?

- In-app advertising

2. Will our application be free for


users or will they be charged?

- In-app purchasing

3. What is the appropriate pricing


model for our application?

- Freemium

Sales Strategy(2)
- Increasing sales of related products
=> The free application is used as demo to show the user how
powerful the paid application is.
- Building our own reputation
=> This application is a promotional tool, which extend the power and
offering of the company. One example of the restaurants advertisement.
- Marketing Forecast
=>
Worst Stage: $ 0 (0 customer for 2 weeks package & 0 customer for 1
week package)
Medium Stage: $ 11.400 (12 customer for 2 weeks package & 6
customer for 1 week package)
Best Stage: $ 22.800 (24 customer for 2 weeks package & 12
customer for 1 week package)

Table of content

Development Plan
Technological risks
Development timeline (milestones)
Management team
Ownership & compensation

Development Plan
find a suitable engineer to develop the
Take a seat application
focus on marketing and financing
sign in the first restaurants
find potential investors
find companies which are interested in a
dvertise in the application

Technological Risks
take the first mover-advantage
capture a large percentage of the marke
t
fast growth in the beginning

Development timeline

Management team
Elfadhanadya Kusuma Prasetyo CEO (Chief Executive Officer)
Niklas Wernersson COB (Chairman of the Board)
(Ted) COO (Chief Operating Officer)
Conrad Schmidt is the CBDO (Chief Business Development Of
ficer)
Engineer CTO (Chief Technology Officer)

Ownership & Compensation


each of the five company members are share
holders of the business
Ownership

20%

20%

20%

20%
20%

Elfa
Niklas
Ted
Conrad
Engineer

no salary in the first year (Bootstrapping)

Worst Scenario
$300000.00

Worst scenario
$250000.00

$200000.00

$150000.00

$100000.00

Gross Profit
EBIT
Net Profit

$50000.00

$0.00
2015 (July - Des)
-$50000.00

-$100000.00

-$150000.00

2016 (Jan - Des)

2017 (Jan - Des)

2018 (Jan - Des)

2019 (Jan - Des )

2020 (Jan - Des)

Best Scenario
Best scenario
$400000
$350000
$300000
$250000
TOTAL CASH FLOW
$200000
$150000
$100000
$50000
$0
2015 (July - Des) 2016 (Jan - Des) 2017 (Jan - Des) 2018 (Jan - Des) 2019 (Jan - Des ) 2020 (Jan - Des)

Buget Allocation and Capital Sources

COST PROJECTION

Sales Projection

Income Statement (1)

Income Statement (2)

Cash Flow (1)

Cash Flow (1)

Financial Indicator

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