Professional Documents
Culture Documents
Company Overview
Operation Plan
Offerings Plan
Analyses
Marketing Plan
Development Plan
Management
Critical Risks
Financial
Busy Workers
Reserved Food
Right in time
Operations
Offering
equity 60%
$90,090(need)
funding 40%
$36,036
$100,440
in middle scenario
$146,520
in best scenario
From investors
Industry Analysis
Demand is rising 42
million expected to
own a mobile phone
40
35
90
30
$ 26 billion in mobile
advertising in 2013
Revenues expected
from mobile apps in
2017: $ 78 billon
25
20
15
10
Application market is
growing fast
Mobile Apps
Advertising
in Billions
US Dollars
Mobile
Advertising
in Billions
US Dollars
70
60
50
40
30
20
5
0
80
10
0
Revenues in
Billions US
dollars
Marketplace Analysis
Competitors Analysis
Tripadvisor, Restaurant Finder and Wings
poon
Similar characteristics
Coast leadership
Opportunity
Broad
Narrow
Differentiation
Cafes
Restaurants
Primary target
Secondary target
400
In Gangnam
Third target
Positioning Statement
Pricing Strategy
Sales Strategy(1)
Questions
Answers
- In-app advertising
- In-app purchasing
- Freemium
Sales Strategy(2)
- Increasing sales of related products
=> The free application is used as demo to show the user how
powerful the paid application is.
- Building our own reputation
=> This application is a promotional tool, which extend the power and
offering of the company. One example of the restaurants advertisement.
- Marketing Forecast
=>
Worst Stage: $ 0 (0 customer for 2 weeks package & 0 customer for 1
week package)
Medium Stage: $ 11.400 (12 customer for 2 weeks package & 6
customer for 1 week package)
Best Stage: $ 22.800 (24 customer for 2 weeks package & 12
customer for 1 week package)
Table of content
Development Plan
Technological risks
Development timeline (milestones)
Management team
Ownership & compensation
Development Plan
find a suitable engineer to develop the
Take a seat application
focus on marketing and financing
sign in the first restaurants
find potential investors
find companies which are interested in a
dvertise in the application
Technological Risks
take the first mover-advantage
capture a large percentage of the marke
t
fast growth in the beginning
Development timeline
Management team
Elfadhanadya Kusuma Prasetyo CEO (Chief Executive Officer)
Niklas Wernersson COB (Chairman of the Board)
(Ted) COO (Chief Operating Officer)
Conrad Schmidt is the CBDO (Chief Business Development Of
ficer)
Engineer CTO (Chief Technology Officer)
20%
20%
20%
20%
20%
Elfa
Niklas
Ted
Conrad
Engineer
Worst Scenario
$300000.00
Worst scenario
$250000.00
$200000.00
$150000.00
$100000.00
Gross Profit
EBIT
Net Profit
$50000.00
$0.00
2015 (July - Des)
-$50000.00
-$100000.00
-$150000.00
Best Scenario
Best scenario
$400000
$350000
$300000
$250000
TOTAL CASH FLOW
$200000
$150000
$100000
$50000
$0
2015 (July - Des) 2016 (Jan - Des) 2017 (Jan - Des) 2018 (Jan - Des) 2019 (Jan - Des ) 2020 (Jan - Des)
COST PROJECTION
Sales Projection
Financial Indicator