INTRODUCTION TO

ENTREPRENEURSHI
P

Learning Objectives

Define the role of

the entrepreneur
in business in the
Philippines and
around the
world.

Describe the
entrepreneurial
profile.

Describe the
benefits and
drawbacks of
entrepreneurship

Explain the
forces that are
driving the
growth of
entrepreneurship
.

THE FOUNDATIONS OF ENTREPRENEURSHIP

Learning Objectives

Explain the
cultural diversity
of
entrepreneurship
.

Describe the role

small businesses
play in the
Philippine
economy.

Explain how an
entrepreneur can
avoid becoming
another failure
statistic.

THE FOUNDATIONS OF ENTREPRENEURSHIP

 The Global Entrepreneurship & Development Index

was created to provide a more complete
understanding of economic development by
capturing the contextual nature of business
formation, expansion, and growth.
It is based on analysis of comprehensive data sets
from more than 120 countries that marshal
information about the 3As of development:
entrepreneurial attitudes, aspirations, and activity.

Country

Rank

Score

82.5

Singapore

11

67.9

Philippines

90

28.5

Bangladesh

121

13.8

United States

PHILIPPINES
90 GEDI Rank
28.5 GEDI
Score

In 2014 the Philippines is Bottom

 Loanword
fromFrench,fromentreprendretoundertake or
manage
Usage in France and England as early as 1723
Have always been associated with managing
resources and taking risks

WHO IS THE
ENTREPRENEUR?

An entrepreneur is one who creates a new

enterprise, usually a business, in the face
of risk or uncertainty for the purpose of
achieving profit and growth by
identifying significant opportunities and
assembling the necessary resources to
capitalize on them.

ENTREPRENEURIAL
PROFILE

The Entrepreneur
Address: JGSoM Building,
Ateneo de Manila
University
Phone: +63 917 123 4567
Email:
theentrepreneur@gmail.com

About Me

I Desire Responsibility
I Prefer Moderate Risk
I am Confident in my ability to
succeed
I am Determined

The Entrepreneur
Address: JGSoM Building,
Ateneo de Manila
University
Phone: +63 917 123 4567
Email:
theentrepreneur@gmail.com

About Me

I Desire Immediate Feedback

I Have a High Level of Energy
I am Future-Oriented
I have Organizing Skills
I Value Achievement over
Money

Filipino Entrepreneurs

Mr. John
Gokongwei

Filipino Entrepreneurs

Mr. Edgar Injap

Sia II

Filipino Entrepreneurs

Mr. Raymund
Magdaluyo

Other Common Traits

High Degree of Commitment
Tolerance for Ambiguity
Flexibility
Hardworking
Tenacity

Factors that are Most Important to Entrepreneurial Success

Personal / Social networks
Professional Business Networks
Good Fortune
Lessons learned from previous failures
Company's Management Team
Lessons Learned from Previous Success
Prior Industry /Work Experience
0%

20%

40%

60%

80%

100%

120%

The Benefits of Entrepreneurship

The Benefits of Entrepreneurship

The Benefits of Entrepreneurship

The Benefits of Entrepreneurship

The Benefits of Entrepreneurship

The Benefits of Entrepreneurship

The Benefits of Entrepreneurship

Founded by Hankie Lee, Eric Puno

and Albert Tan in 2001.
Bought by Martin Lorenzo of
Pancake House for a reported
P800 million in 2011.

 Opened in 1981 by Julia

Gandionco in Mandaue
City, Cebu.
Now has over 500 stores
ran by 130+ franchisees.

The Drawbacks of Entrepreneurship

The Drawbacks of Entrepreneurship

The Drawbacks of Entrepreneurship

The Drawbacks of Entrepreneurship

The Drawbacks of Entrepreneurship

The Drawbacks of Entrepreneurship

The Drawbacks of Entrepreneurship

Whats feeding the

entrepreneurial fire?

Entrepreneurs as Heroes

Independent Lifestyle

The Internet and Cloud Computing

Technological Advancements

Entrepreneurial Education

International Opportunities
Birth and growth of micromultinationals (small companies
that focus on serving the customer
needs of other countries RESOM,
ICCP)

Why start in college?

Group Work and Discussion

Myths About
College Entrepreneurship

Myths About
College Entrepreneurship

Group Work and Discussion

In addition to the normal obstacles of starting a business, what

other barriers do collegiate entrepreneurs face?
What advantages do collegiate entrepreneurs have when
launching a business?
What advice would you offer a fellow college student about to
start a business?
What ideas would your team come up with to create a culture of
entrepreneurship within the campus and in your communities?

How to Avoid the Pitfalls

Know your
business
model (BMC &
VPC)
Develop a solid
business plan
Manage
financial
resources

How to Avoid
the Pitfalls

Manage people
effectively
Set your
business apart
from
competition
Maintain a
positive
attitude

How to Avoid
the Pitfalls

QUESTIONS