SUMMER TRAINING PRESENTATION

ON
DEALERS SATISFACTION

Submitted for the partial fulfillment of the

requirement
For the of degree
Of
Bachelor of Business Administration (BBA)

Submitted By
Mohd. Kabeer
BBA-Vth Sem

Integral university lucknow

(2012-2013)

The Shriram GroupHistory

The group was incorporated by Lala Shriram
(grandfather of Siddhartha Shriram) in 1889. Over
the next 100 years, the group expanded into textiles,
chemicals, sugar, automobiles, engines,
automotive components, edible oils, heavy chemical
s (fertilizers/ chlor caustic),engineering foundries,
sewing machines, fans, home appliances and other
kind of items. In 1989, the group was split amongst
the descendants of Lala Shriram and the businesses
that came to Siddhartha Shrirams group .

Profile of the Company

Usha Shriram Enterprises was established in the
year 1983. Its promoters were Late Dr. Charat Ram
and Late Shri N.R.Dongre. Dr. Charat Ram was an
industrialist of immense repute & acumen. Mr.
Dongre was a close associate and partner of Dr.
Charat Ram. He was a dynamic leader and a great
visinary.
Business interest cover a vast gamut of activities
including Home Solutions, Hospitality, Health Care
and Cleanliness, Electronic and Lighting products,
Kitchen Appliances, consumer durables & more.

continued
The strength of Usha Shriram lies in the
dynamic and result oriented team of
professionals, our associate vendors, distributors
and dealers who have all contributed to build
this vast business.
The core focus of the group continues to be
Constant Innovation in product development,
manufacturing, marketing and other business
activities.

Organizational Structure

Product & Services

Hospitality
Electronic & Lighting Products
Health Care and Cleanliness
Home Solutions
Kitchen Appliances
Consumer Durables

Hospitality
They have a chain of
boutique hotels and
resorts under name
Usha Lexus Hotels.
Present properties are
located at Goa,
Mysore, Bangalore,
Hassan (Karnataka),
Kajuraho, Shimla and
Manali.

Electronic & Lighting Products

Electronics &
Lighting products Usha Shriram
Eurolex is one of
the fastest growing
brands of CFLs,
MCBs and
luminaries etc.
have nationwide
distribution
network backed by
quality service. We
also deal in
DVDs/TVs in
select markets.

Health Care and Cleanliness

Health Care and Cleanliness
Usha Shriram have been in the
business of Water Purifiers since
1996. We were the first company
to launch a table top purifier
which not only purifies the water
killing bacteria but also the
viruses. It thus offers the
customer a complete solution to
the Water Problems. Our Water
Purifiers are made by Usha
Shriram Brita Pvt. Ltd., a joint
venture with World-Wide market
leaders Brita GmbH Germany.
Continuous access to worlds
latest technology keeps us ahead
from competition. The company
also markets Vacuum Cleaners
and Air Purifiers as part of Home
solutions.

Home Solutions
Home Solutions Usha
Shriram have been pioneers
in the field of Home
Furniture. A complete
generation has grown up
after using Usha Lexus
Furniture. We have built a
huge goodwill based on the
concept of offering value for
money furniture with life
long service. Our satisfied
customers are our best
testimonials. We are also
marketing soft and hard
luggage at the national level.

Kitchen Appliances
Kitchen Appliances - Pressure
cooker and cookware have
been in the market for many
years and even in this
business our products are the
best. Our Pressure Cookers
come with a bottom. The
cookware range includes the
largest range of pans for oil
free healthy cooking. Ishi
Khosla a renowned
nutritionist is on our advisory
board constantly offering
healthy tips for our
customers. Our kitchen
appliances include gas stove
and kitchen hoods, induction
cooker and many more .

Consumer Durables
The vast experience
in quality
manufacturing and
product
development with
customer focus has
resulted in soon to
be launched exciting
range of home
appliances and fans.
These will be
available under the
already famous
Eurolex brand.

Objectives

To find out the problems of dealers .

To promote latest products of the company.
Providing the latest price list of the products.
Suggesting the solution of problems.
To know how effective are the employees in
dealing with the dealers.
To know the impact of after sales service
provided by company and the satisfaction level
of the dealers.

Analysis and
Interpretation on the
basis of
Questionnaire

1. How long you dealing with USHA products?

Most of the dealers are dealing with USHA products between 8-10 year

2. How do you feel about Quality of USHA

products?

31% are satisfied with the quality of the products

 Opinion about Pricing

Most of the dealers are not satisfied with the pricing

 Opinion about after sales services

48% of dealers are not satisfied with after sales services of USHA

DEALER'S LIST (lucknow district)

Name
ASHOKA ELECTRICAL
BOMBAY AGENCIES
ASIA ELECTRICAL
VIVEK ENTERPRISES
KOHLI TRADING CO.
KAPOOR ELECTRONICS
GOEL SALES CORP.
GANGA ENTERPRISES
KUNDAN HOME APPLIENCE
SHRUTI ELECTRONICS
SADANA ELECTRONICS
ASIA SILAI MACHINE
BALAJI ELECTRONICS
HOUSE MATERIAL TRADERS
VENUS ELECTRIC SALES
CHAWLA ELECTRICALS
BATRA ELECTRONICS
VIDHYUT VAYAPAR
MAA LAXMI ELECTRICALS
MANISH ELECTRICALS
GOLDEN ELECTRONICS
GULATI ELECTRONICS
DINESH JAIN & SONS
PREETI ELECTRONICS
BANSAL ELECTRONICS AND ELECTRICALS
BAJRANG ELECTRICALS
DURGA ENTERPRISES
MEHROTTRA ELECTRIC STORE

Address
LATOUCH ROAD, LKO
32, SHIVA JI MARG, LKO
G.B MARG, LKO
ENGINEERING COLLEGE CHAURAHA, ALIGANJ, LKO
38 G.B MARG, LATOUCH ROAD
ITI CROSSING, ALIGANJ
NAZEERA BAAD, LKO
KALYANPUR RING ROAD, LKO
KAPOORTHALA, LKO
KAPOORTHALA, LKO
PATRAKARPURAM, GOMTI NAGAR, LKO
CHANDAN NAGAR, ALAMBAGH, LKO
HARDOI ROAD, LKO
VINAY KHAND, GOMTI NAGAR, LKO
ALIGANJ, LKO
TELI BAGH, LKO
NAKA HINDOLA, LKO
PURANIYA, SITAPUR ROAD, LKO
KHURRAM NAGAR, LKO
VIRAM KHAND, GOMTI NAGAR, LKO
THAKUR GANJ, LKO
KANPUR ROAD, LKO
KURSI ROAD, VIKAS NAGAR, LKO
VIPUL KHAND- 3, GOMTI NAGAR, LKO
GANDHI MARKET, BHOOTHNATH, LKO
MUNSHI PULIA, LKO
GURUDAWARA ROAD, SITAPUR
BUS STATION ROAD, LAKHIMPUR

SUGGETION
USHA has to cut down there products price in
comparison to there competitors as this is the main
influence for switching over to other brands.
After sales services of USHA are not up to the mark
because of which dealers are not dealing with their
products at large scale.
They have to enhance the quality of their products to
become the market leader.
They should provide better margin and services to the
dealers .
The Usha ShriRam Enterprises Pvt. Ltd. Should focus on
the advertisement to become known in the market.

Limtitation
Carrying out the present study. Some of the limitations I
found and difficulties encountered can be enumerated as
under: Annual reports and journals in the company was
not readily available. Due to time and budgetary
constraint ,the sample size was restricted. The salesmen
at the outlets showed their discontent with the tight
schedule. Most of the retail respondents showed their
discontent with the company for its unsystematic
distribution, replacement, short supply, incentives,
margin and so they were reluctant to talk about the
company. People of the region were not conscious about
the survey, so they were not much supportive.

Bibliography
WEBSITES
http;//ibef.org
http://gogetpapaers.com
http://naukrihub.com/india/consumer-durables
http://scribd.com
http://shine.com
http://stanforduniversity.edu
http://usha.in

THANK
YOU