Professional Documents
Culture Documents
Strategic approach?
Scanning scenario, formulation, implementation &
controlling of strategy / plans.
Competitive Advantage?
Success of strategy in making Competitive actions /
moves and acknowledging its positive outcomes against
competitor.
Nokia - Competitors
Samsung
Sony erricson
Motorola
LG
Fly
Spice
Virgin
Tata Indicom
Other China Sets
Nokia in India
3 Assessment shows-
Employees ability to perform routine business
processes while mobile results in improve
sales.
Customer satisfaction, manufacturing and
service
Market share, revenue growth
Learning Outcomes
Importance of strategic approaches.
Enhances the firm’s ability to prevent
problems.
Emphasizes group-based decisions.
Emphasis on productivity- reward.
relationships [company to customer].
Importance of competitive advantage.
Summary and
Conclusion
Summary
The Strategic approach by Nokia against their
competitors is very powerful in terms of R&D,
advertising, market segmentation, brand positioning,
and pricing.
Though Nokia is a struggling market leader, it has
tapped the Indian rural market in large proportion.
Conclusion
Nokia gained competitive advantage because of their
wide cost range of mobile phones and technology.
People think Nokia is a user friendly mobile as the
phone operations are very easy.
Nokia are still coming up with new technology to
compete in the market for upcoming generations.
Bibliography
1.http://www.casestudyinc.com/Articles/Nokia-Emerging-
Markets-Strategy.html
2. http://industryweek.blogspot.com/2008/06/nokia-india-
rural-market.html
3. http://www.casestudyinc.com/Articles/Nokia-Struggling-
Market-Leader-2008.html
4. http://management-case-
studies.blogspot.com/2007/12/nokia-and-growth-
strategy-in-china.html
5.http://www.nokia.com/NOKIA_COM_1/About_Nokia/Pr
ess/White_Papers/pdf_files/nokia_es_phasesofmobility.p
df
6. Module Notes on Strategic Management by Prof. G.
Devakumar
Thank You