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  • Tata - JLR Acquisition

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    Rohit Vishwakarma
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    Tata acquisition of… Jaguar and Land Rover this presentation will tell you whar are the reason behind the acqusition. watch and have fun. Rohit Vishwakarma

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    Tata acquisition of… Jaguar and Land Rover this presentation will tell you whar are the reason behind the acqusition. watch and have fun. Rohit Vishwakarma

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    485 views11 pages

    Tata - JLR Acquisition

    Uploaded by

    Rohit Vishwakarma
    Tata acquisition of… Jaguar and Land Rover this presentation will tell you whar are the reason behind the acqusition. watch and have fun. Rohit Vishwakarma

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 11

    Tata acquisition of…

    Jaguar and Land Rover

    Rohit Vishwakarma
    Introduction

    • Location: Mumbai, India (HQ) • Location: Dearborn, Michigan


    • Founded: J R D Tata in 1945 • Founded: 1903 by Henry Ford
    • Competitors: Maruti, M&M, • Competitors: General Motors,
    Toyota
    Ashok Leyland
    • Brand names: Volvo, Mazda,
    • Brand names: NANO, Jaguar and Land Rover
    Starbus
    • CEO: Alan Mulally
    • CEO: Ratan Tata
    Ups and
    downs
    in Jaguar
    Ups and
    downs
    in Land
    Rover
    The Deal
    Process
    India’s Tata Motors and M&M arrive as
    top bidders
    ($ 2.05b & $ 1.91b)
    Why Ford wanted to sell ?
    • Jaguar has not making any profit for ford, so they
    start calling jaguar as dog.
    • Even though LR made 18% profit, nevertheless it is
    not what ford wanted.
    • Challenge - Bringing down production costs and
    turning around the company successfully.
    • Ford made the heaviest loss in 2006 i.e. $12.6 billion
    in its 103-year history.
    Is TATA on the right
    track… or ?
    • Opportunity to participate in two fast
    growing auto segments.
    • Increased business diversity.
    • Land rover provides a best option for
    Tata Motors Ltd’s SUV segment.
    • Tata can broaden the brand portfolio by
    Jaguar, that offers a range of Luxury
    cars.
    • Benefits from component sourcing.
    Result
    • Jaguar Land Rover posts £60m profit - Land Rover
    sales were up 34% quarter-on-quarter, with Jaguar
    volumes up 11.5% after strong demand for its XF model.
    • Tata Motors reports net profit of Rs 400.14 crores in the
    December 2009 quarter.
    Thank You.. !!

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