Professional Documents
Culture Documents
A 3-part series
§ Research is the foundation of any strategy.
§ Our first webinar (Part 1) of this series focused on
how to use socialgraphics to create your own
Engagement Pyramid.
§ This webinar (Part 2) will focus on developing a
social strategy based on business goals.
§ The next webinar (Part 3) will explain how to get
your company ready to execute a social strategy.
§
Other providers
Buzzmetrics
Cymfony
Dow Jones
Scout Labs
Techrigy/Alterian
Visible
Technologies
From Radian 6
Curating
Producing
Commenting
Sharing
Watching
eir bankers hours tradition. Rather than hide behind a logo, they use real human voices and names, increasin
f views each. Starwood guests are visiting the forum and finding answers, while Starwood collects market int
essionals once a year. This unpaid army supports other customers –and becomes community advocates
* Disclosure: Microsoft is an Altimeter Client, learn more about our disclosure policy at
http://www.altimetergroup.com/disclosure
their new product. Baconaisse and bacon-flavored sunflower seeds were later created after listening to custo
Contributors submit ideas, and can include pictures and embed videos. Fiat gets valuable ideas fo
Use new listening platforms, identify in-house and external experts, and k
Pick a goal
strategic goals
16,965 followers
+4 million fans
© 2010 Altimeter Group
The new lifetime value calculation, based on your goals
Open Leadership
10 elements of openness
Summary
§ Like any relationship, the best ones are best on built
on listening and understanding.
§ Pick one goal and master that, then layer on more.
§ When choosing a social strategy goal, align it with your
business goals and those of your customers.
§ Benchmark your progress based upon your business
goals, not “engagement” data.
§ Change your mindset: letting go will yield
more results.
§
Thank you
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