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Sidra Javed

Naushaba Iqbal
Adnan Ali Fateh
Sultan Shaheer
Tanveer Shabbir
Farhan
 Mobilink GSM by Motorolla started
operations in the year 1994, later it
was sold to Orascom, an Egypt-
based multi-national company.
 In Pakistan the main head office is in
Islamabad and it had other offices
are in Karachi and Lahore.
 Mobilink create awareness through strong
advertisement such as
TV commercials, Billboards ,Radio adds and
Banner and CSR Projects like education
programmes and Mobilink PCO.
 In which customer is inform about the sms
packages, low call rates nationally and
internationally, easy load etc.
 
 Mobilinkcreates certain relationship
with customer through the
advertisement strategy which is
base on Psychological and social
needs such as:
 Mobilink meet customer need by
expanding its coverage in all over
Pakistan and offering
 low call rates
 SMS Packages and
 provide 24 hours Customer service
through call centers for example
 Mobilink post-paid package includes
the following features:
 Low upfront cost
 Hour of free calls
 Best connectivity speed
 True International Roaming
 ZLR(zero line rent)
 Offering
membership card
▪ Jazz is extremely
affordable, with
features like:

▪ No daily charges
 Jazz Easy
▪ Low outgoing rates  Jazz Budget
 Jazz Ladies First
▪ 180 days validity of  Jazz Octane
Jazz Scratch Cards
 Mobilink provides the
widest coverage network,
covering more than 8000+
cities, towns, and villages
across Pakistan. It connects
over 30 million family
members every second of
the day.
 Along with nationwide
coverage, Mobilink also
provides true International
Roaming in over 120
countries.
 Mobilink build the connection with their customers
as they are highly satisfied even their Branding
strategy and advertisement strategy is mainly
based on reshaping the lives of their customers.
Hence customers are highly loyal to their brand
 In Customer minds Mobilink has perceived quality of
the brand; has brand credibility; brand
consideration and brand superiority
 According to customer Mobilink
create Imaginary Life style through
their colours, logo ,full of life adds,
and services.
 Customer develops certain kind of
emotional bonding while using their
service as they target every age
group and social classes.
 Mobilink
succeed in creating
psychological bond and the level of
engagement of their brand with the
customer

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