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INSTART LOGIC+ APPLICATION

PERFORMANCE MANAGEMENT (APM)

Understand The 5 Key Metrics That Drive Customer


Experience
How does your performance measure up?
1. Page Load Time
Pages should load in
less than 3 sec.
Bounce rates rapidly
increase after 5 sec.
The easiest gains are
found by improving
page load time for
your slowest 25% of
users.

2. Start Render
No one likes to stare at a
blank screen. The sooner
a page begins to show
up, the longer a user will
wait for it to load.
Perceived improvements
can be more valuable
than actual performance
gains

3. Time To First Byte


TTFB directly impacts Start
Render so monitoring both is
critical. TTFB should be less than
350ms and if its not, there could
be problems with the origin or
content delivery provider.

4. JavaScript
With an increase of site features,
comes an increase in JavaScript.
While dynamic content and
images get the blame for latency,
JavaScript could be the silent
killer, especially on mobile.

5. Size
Webpage obesity is an epidemic.
The larger a page gets, the slower
it loads, particularly on mobile
devices. Using your APM, watch
for page size creep to ensure your
site stays in shape.

Using an APM tool is only One Piece of the Performance


Puzzle
Improve Page Load Time - With a unique machine learning
platform, Instart Logic can continuously and intelligently improve
your average page load times by 20% guaranteed and up to 70%
for your slowest users. Click here to learn more.
Optimize Time to First Byte and Start Render - Instart Logics
application-intelligent HTML streaming capability automatically
determines which portions of the dynamic HTML are non-unique
across users and sends those pieces to the browser for
immediate display of visual content, improving start render and
TTFB by up to 75%.Click here to learn more.

Reduce unused JavaScript - By leveraging Instart Logics JavaScript Streaming functionality, machine learning algorithms
are applied to determine the most frequently used pieces of JS and streams only those fragments to the browser while ondemand loading rarely used code, dramatically reducing the amount of JS sent to the browser by up to 30%. More on
Javascript Streaming.
Increase Reliability of 3rd-Party JavaScript - 3rd Party Javascript is a major performance bottleneck. Instart Logics
JavaScript Interception functionality intercepts and redirects code from a single source, greatly improving reliability.
Combine JavaScript Interception with JavaScript Streaming to ensure predictable load times and guaranteed 20% faster
performance. More on JavaScript Interception.

Guaranteed 20%+ Faster - or Our Service is Free


Guaranteed 20% Faster than your existing CDN
With a radically unique architecture that continuously adapts to the application
behavior and leverages the power of machine learning, Instart Logic can
provide faster performance than any other CDN provider.
Network and Application Level Optimizations
Unlike most CDNs who just focus on network level optimizations, Instart Logic
provides both network and application level performance optimizations
enabling the best end-user experience.

Seamless Integration with your APM Dashboard


We work well with all APMs and we have extensive integration with New Relic and Soasta, to get a holistic view of Instart
Logics performance metrics in your APM dashboard.
Want to know how much faster your site could be? Schedule a benchmark.

Multiple Performance Gains For Companies With APM Tool


& Upgrade to Instart Logic

Todd Lehr, VP Engineering, Dollar Shave Club

We ran an A/B Test against Amazon CloudFront and Instart Logic gave us
a 16.8% increase in conversions over a very large sample set of hundreds of
thousands of visitors. This was the single most impressive conversion win we
have experienced to date for anything we have done.

Instart Logic has improved our time-to-first-byte and our page load times.
And they provide excellent technical support. The platform is stable and fast.

Iain Sexton, CIO, BookIt.com

Greg Franczyk, Director of Software


Engineering, The Washington Post

When the edge becomes software-defined, we can write code around it


and take completely new approaches to site delivery, optimization and
personalization. Instart Logic changed the way we think about building the
delivery of our application.

Frequently Asked Questions


How does my APM tool work with Instart Logics service?
APM tools provide visibility and actionable insights into performance metrics, however,
equally important is the ability to accelerate content delivery and improve the performance
of your website. Instart Logic plays a paramount role in influencing each and every one of
the key performance metrics by delivering performance optimizations faster and more
intelligently than any other CDN. Unlike traditional CDNs, Instart Logic provides a set of
services with a purpose built CDN that harnesses the power of machine learning to
continuously optimize application performance. Instart Logics service works seamlessly
with your APM tool. The service requires no code changes or SDKs to integrate and works
for all existing browsers without any plug-ins or other add-ons. Its totally transparent to the
users and the backend infrastructure and requires only a simple DNS change to use.
What APM vendors does Instart Logic partner with?
Instart Logic partners with market leading Application Performance Management vendors
such as New Relic and Soasta. Simply set up your Instart Logic service and send your New
Relic or Soasta license key to partner@instartlogic.com to activate your plugin. Within a
matter of minutes, your APM dashboard will start to monitor Instart Logics performance
metrics.

How does Instart Logic improve my key performance metrics?


Instart Logic plays a paramount role in influencing each and every one of the key performance metrics by delivering
performance optimizations that are faster and more intelligent than any other Content Delivery Network. Features such as
Image Adaptation, HTML streaming, and JavaScript Interception provide a fundamentally different approach to influencing
key performance indicators and result in meaningful performance gains that have real business impact.
Why is Instart Logic better than other CDNs?
Different from traditional content delivery networks, Instart Logic has an innovative software based approach to accelerate
the delivery of applications and content, not just to the caching location, but also to the end device. With its architectural
platform built for modern day applications, Instart Logic is able to have end-to-end control of the content delivery path from
client to cloud to origin. By using machine Learning and computer vision techniques, Instart Logic is able to send
applications in small chunks instead of as monolithic downloads thereby speeding up the delivery of content, ensuring
faster page downloads and a superior user experience.
How is Instart Logics technology different?
With a radically new architectural approach to application delivery, Instart Logic is able to decouple the hardware and
network from the software used to deliver applications, a fundamental paradigm shift from the legacy hardware-centric
content delivery approach. In additional, unlike traditional Content Delivery Networks who focus primarily on network-level
optimizations, Instart Logic provides both application-level and network-level optimizations allowing for completely
innovative approaches to accelerate the performance, security, and scalability of applications.

What security features does Instart Logic provide?


In addition to accelerating performance, Instart Logic also provides a comprehensive security suite with multi-layered
protection for applications. The security suite leverages our unique Software Defined Application Delivery platform and
provides protection across the end-to-end delivery path with DDoS protection, a Web Application firewall that utilizes the
ModSecurity engine, and origin protection.

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