Professional Documents
Culture Documents
Aarong Bangladesh
Noor-E-Hasnin (NeH)
Lecturer, School Of Business
Group Members
Name
ID
Ehsan Karim
M. Tahsinul Amin
Samia Naz
Sanjida Afrin
Introduction
To provide a stable and gainful source of employment for the
under privileged rural artisans, lift up the traditional identity and
the commitment of quality service- Based on this principal, Aarong started their journey.
The designer and the creators of the product range offered by Aarong,
have not only established the organization as leaders in deshi
handicraft, but have also reignited interest and popularity for
styles and traditional crafts that are native to the country.
Weeks, even months would pass between supply and payment, until
BRAC intervened.
Vision
Aarong has a vision to establish them as worlds one of the
famous fair trade fashion house, and to remain market
leader throughout its business. Aarong expanded its business
in international arena. Aarong has a dream to develop more
artisans of Bangladesh and make them self- dependent
and attract more and more international customers
towards Bangladeshi culture.
The AAF aims to work with the most underprivileged women in the
society.
The AAF plays the role of a facilitator-Today More than 40000 women
work directly for Aarong in its production centers.
Clothing& Accessories
Mens garments:
Punjabi
Shirts
Short kurtas
Lungi
Shawls
Women/Ladies Garments:
Sharee
Shalwar Kameez
3 pieces
Fabrics
Scarves
Nakshi Kantha
The colorful patterns and designs that are embroidered
on these articles results in the name Nakshi Kantha.
Each and every dress has its own significance as the talented
craftsmen who are contributing make them to the locally
manufactured handloom fabric.
Jewelry items:
Aarong is selling silver, Gold, pearl,
beads, Clay & Jute Jewelry
Food Items:
Aarong Dairy Milk
(Chocolates, Strawberry and
Tamarind)
it is a combined effort of 10
local companies to promote
the culture and clothes of
Bangladesh and the stores are
Deshal, Nipun, Rang,
Banglar Mela, Bibiana,
Shadakalo, Anjans,
Probortona, Nagardola and
Kay Kraft altogether are this
Deshi Dosh.
Shadakalo.
Changing technology.
Political instability in our country
Stable economy.
Conclusion
Aarong is not only a fashion house it is more than that.
With times Aarong has evolved itself as one of the most
successful lifestyle store in our country maintaining the
tradition and the trends.