A study on hi-tech floriculture practices and its effect on

profit generation of Abhinav farmers club with special

reference to Pandare village (Pune).

Presented ByEkta kumari

PGDM-RM
Roll no-2907

Corporate Guide:
Dnyaneshwar Bodke

Introduction

Abhinav farmers club was founded by Mr.

Dnyaneshwar Bodke on 15th august, 2004.
It is supported by NABARD and Canara Bank.
There are 305 members involved in the club.
17
villages are covered by Abhinav farmers club. 112
SHGs group are promoted.
Protected
cultivation, dairy, floriculture, Indian and exotic
vegetables are the activities performed by the club.
Other activities which are being performed by the club
are training for farmers, exposure visits of bank officers
and other government officials is also there.

Objective of the study

To study about hi-tech farming practices used in
floriculture.
To study about the profit generation by using hi- tech
farming practices in floriculture.
To give suggestion to Abhinav farmers club regarding
strategies to increase its profits.

Research Methodology
Research Design

Exploratory
Research

Universe

All the farmers involved in

floriculture business in
Pandare Village and all the
whole seller selling
floricultural products in Dadar
market(Mumbai).

Sample Size

50 farmers and 30
Wholesalers

Tools used for Data

Collection

Questionnaire and
interview method

Sampling Technique

Data Analysis

Purposive
sampling

Percentage and
frequency

Hi-tech farming:

Hydroponics is a subset of hydroculture and is a method of growing

plants using mineral nutrient solutions, in water, without soil. Terrestrial
plants may be grown with their roots in the mineral nutrient solution only,
or in an inert medium, such as perlite or gravel.
Aeroponics is the process of growing plants in an air or mist environment
without the use of soil or an aggregate medium (known as geoponics).
A mulch is a layer of material applied to the surface of an area of soil. Its
purpose is any or all of the following:
to conserve moisture
to improve the fertility and health of the soil
to reduce weed growth
to enhance the visual appeal of the area

Polyhouse farming is one of the hi-tech farming technique used

by the farmers.
This concept of polyhouse farming has enabled the agrarians
grow exotic vegetables, flowers and fruits throughout the year and
also help improve the depleting water table.
Polyhouses are basically naturally ventilated climate controlled. It
protects plants from wind, precipitation, excess solar radiation and
temperature. Crops of good quality and higher yield can be grown.
Water requirement is very less. Low labour intensive method helps
in controlling pests and diseases. All these factors are making
polyhouses favorable for cultivation. Although it requires huge
investment but it is useful for the farmers in many ways.

Hi-tech practices
PolyhousesIt is a structure which is made of polyethylene to protect the
plant from different natural happening such as wind, rain,
excessive sunlight etc.
One polyhouse is of 10000 sq.ft in area.
Foggers are fitted inside the polyhouse which are used to
maintain the temperature required for the plant.
Drip lines are passed over the bed prepared on which the
plantation is done.

Stand A mess like structure is made over the bed which helps in
proper and straight going of the plant.
It is necessary because stem is as important as flower for its
selling in the market.
Other practices Disbudding
Showering
Applying fertilizers and pesticides to the plant.
Cleaning of dried leaves.
Harvesting
Packaging & Dispatch

Hi-tech farming practices at Abhinav

farmers club

10 polyhouses are being used by the club for the

cultivation of flowers(Carnation).

Hi tech Activities performed:

Disbudding
Showering
Applying fertilizers and pesticides to the plant.
Cleaning of dried leaves.
Harvesting
Spraying

Packaging and dispatch:

Flowers are packed and dispatched through railways to the
Dadar market(Mumbai).

Flowers in different bunches are packed in the box which

reaches to the customer at Dadar market.

All the flowers are being send to the single whole seller.

10 times in a month the flowers are send to the whole seller.

Problems observed in the polyhouse of

AFC
Lack of proper maintenance of the structure of the
polyhouse.
Foggers which are used to maintain the temperature of
the polyhouse were not working.
Laborers working in the polyhouses were lacking
proper training.
Scheduled treatment of plants were not done.
Mites attack the flower due to unscheduled application
of pesticides.

Table showing comparative cost of production

of carnation over 10000 sq.ft of land(Yearly)
Expenses

AFC

Other growers

Labour charges

Rs. 108000

Rs. 150000

Fertilizers &
pesticides
Transportation

Rs. 200000

Rs. 250000

Rs. 102000

Rs. 102000

Electricity

Rs. 6000

Rs. 6000

Total

Rs. 416000

Rs. 508000

Table showing comparative selling price of

Carnation(yearly)
Season

AFC

Other growers of
Carnation

Off season

Rs. 150000

Rs. 200000

Rest of the season

Rs. 541600

Rs. 700000

Season

Rs. 458300

Rs. 780000

Total

Rs.1149900

Rs. 1680000

Profit analysis of the basis of

production in a polyhouse
Season

Selling
price in
Rs.

Cost for
AFC in
Rs.

Off
season

150000

Rest of
the
season
Season

541600 225334

Total

Profit
generat
ed in
Rs.

104000 46000

selling
price of
other
farmers
flower
in Rs.

Cost for
other
farmers
in Rs.

Profit
generat
ed in
Rs.

200000

126999 308000

294666

700000

275167 192000

458300 86666

353334

780000

105834 272000

1149900 416000

733900

1680000 508000 1172000

Calculation of profit from one

polyhouse(Year)
Total profit in one year from one polyhouse = Total selling
price Total cost of production
Rs. 1149900 Rs. 416000 = Rs. 733900(AFC)
Rs. 1680000 Rs. 508000 = Rs. 1172000(Other growers)
Difference in Profit = Rs. 4,38,100

Farming technique used

45
42

Most of the
farmers were using
Hi-tech techniques
for cultivation of
flowers.

40

35

30

25

20

15

10

0
Yes

No

Profitability

92% farmers admitted that

the profitability increases
by using Hi-tech
techniques.

4; 8%

Yes
No

46; 92%

Flowers grown by the farmers

25
22

Farmers were mostly

growing gerbera
because the demand
is much high as
compared to
carnation and other
flowers.

20
17
15

10
8

5
3

0
Carnation

Rose

Gerbera

Others

Flower purchased by the customers

16

Gerbera is
mostly
purchased by
the customers
as said by the
whole sellers.

15

14
12
10
8

6
4

2
0
Carnation

Rose

Gerbera

Others

Flower having highest profit margin

25

Most of the whole sellers said

that Carnation is having highest
profit margin as compared to
other flowers.

22
20

15

10

0
Carnation

Rose

Gerbera

Table showing profit from different flowers

Flowers

Average cost
of production
per flower

Average
selling price
per flower

Profit per
flower

Rose

75 paisa

Rs. 3.50

Rs. 2.75

Gerbera

75 paise

Rs. 3

Rs. 2.25

Carnation

Rs. 2

Rs. 6

Rs. 4

Reason for sale of Carnation

Carnation is
being preferred
by the
customer for
its appearance
and long
lasting feature
after being cut.

14

13

12
10

8
6
4

Price

Fragnance

2
0
Appearance

Long Lasting

Reason for low profit margin for AFC

As per the whole seller Quality of the flower as compared to other growers
was low.
Packaging was not done properly.
Flowers were not lasting as long as it should.
AFC is unknown about the quality of the flowers of the
other growers as none of the concerned person have
visited the market from last 1 year.

Findings

AFC is growing only carnation.

Carnation is having highest profit margin as compared to other
flowers growing in the area.
Most of the farmers who were involved in floriculture
business were using Hi-tech farming techniques.
AFC is having lesser profit than other growers of Carnation.
Lack of training related to hi tech farming was found among
the labourers working in the field.
Quality of carnation produced by the AFC were not up to the
mark.

Lack of proper packaging of flowers.

Average selling price of carnation in season market was
Rs. 11 and in off season market it goes down to Rs. 3.
Most of the farmers were growing gerbera even though
the profit margin is lesser than carnation but its demand
is high.
None of the member of the club visited the market from
last 1 year as said by the whole sellers.
Profit of AFC is lesser than the other growers of
carnation.

Suggestions:

Abhinav farmers club should diversify their production by growing

more varieties of flowers which will certainly meet the changing
pattern of the demand.
Improvement should be made in packaging of the flowers.
Regular visit of the concerned person to the market should be done.

Improvement of quality:
Proper maintenance of polyhouse should be done at regular
intervals.
Farmers working in the field should have proper training about the
treatment of the plant.
Schedules treatment of the plant should be done.