Presented By

Abhishek Rajput

 The

TVS group was established in 1911

by Shri. T. V. Sundaram Iyengar
The TVS group is today a leading player
in automobile and automotive industry
The group has 30 companies and
employs more than 40,000 people
TVS motor company is the largest
among the group companies in terms of
size and turnover

 It

is Indias third largest two-wheeler

manufacturer and one among the top
ten in the world
It has 4 manufacturing plants in
country
It has 15 percent market share in the
two-wheeler industry in India
More than 15 million customer
Product offerings in all segment of the
two-wheeler industry in India
Product offerings in three-wheeler
industry in India

 Products

exported to more than 50

countries
The company entered into a technical
know-how and assistance agreement
with Suzuki Motor Co Ltd of Japan in
the year 1982
The TVS group and Suzuki Motor
Corporation parted ways from their 15year-old joint venture on September
27, 2001

 Two

Wheeler

Scooterette - Scooty Pep, Scooty Teenz,

Scooty Streak
Scooter- Wego
Motorcycles- Sport, City, Jive, Flame,
Apache
Three

Wheeler

TVS King

 Growth

of 13.1 % in sales ( 15.2 lacs units )

Approx
Impressive growth of 19.4% in scooters
and 30.3% in mopeds
In 2015 Profit of Rs.10,130.83 Cr against
Rs 7,996.15 Cr of 2014
Launched two new products To cater
entirely new segments of the market
(Jupiter and Wego )
Doubled it share in domestic three wheeler
market with extensive sales of TVS King

In 2004, TVS Motor Company also won the Deming Prize, becoming the first twowheeler company in the world to do so.

1980: Launched TVS 50, Indias first 2 seater 50 cc moped

1984: First Indian company to introduce 100 cc Indo - Japanese motorcycles
1994: Launched Indias First indigenous scooterette (sub - 100 cc variomatic) TVS
Scooty.
1996: Introduced Indias first catalytic converter enabled motorcycle, the 110cc
Shogun
1997: Introduced Indias first 5 speed motorcycle, Shaolin
2000: Launched Indias first 150 cc, 4 stroke motorcycle - The Fiero
2001: Launched Indias first fully indigenously designed and manufactured Victor
motor cycle.
2004: Launched the revolutionary VT-I engine for the best in class mileage in TVS
Centra
2006: Launched TVS Apache - first bike to win 6 awards in a row
2007: Apache RTR - first two wheeler in India to have racing inspired engine and
features.
2008: TVS Flame, TVS Scooty Electric Vehicle and three wheeler TVS King launched.
2009: TVS Apache RTR 180, TVS Streak and TVS Wego launched.
2010: TVS JIVE the auto clutch bike launched.2011 TVS Apache 180 RTR ABS
launched.Page

 Training

start Of May25, 2015 Till 5th

Of July At TVS Nagar Hosur
Then It Continued At Delhi In NCR
region
It include CLASSROOM Sessions
PRESENTATION Sessions And PDC
Classes (Product development
centre)

Analysis and improvement for customers

satisfaction level with the load carrying two wheeler
they are using
Learning Expected
How the customer react when ask for questionnaire to be
filled by them ? ( Market Research)
How the findings & results are to be implemented ?
( Customer Satisfaction level)
What extra they want from their load carrying two
wheeler?
( Required Improvement )
Improve Upon
Extra load carrying Accessories & Space
Better efficiency & Shock absorbers For Comfort

Market research, which includes

social and opinion research, is
the systematic gathering and
interpretation of information about
individuals or organizations using
statistical and analytical methods
and techniques of the applied
social sciences to gain insight or
support decision making.
Primary
Secondary
Through Questionnaire we have
proceed for our training

STEP 1: Call the existing

customers
STEP 2: Ask the questions of
questionnaire.
STEP 3: Note their response.
STEP 4: Do analysis.
STEP 5: Interpret results
STEP 6: Form report and
Presentation

ANNEXURE
Part A:Demographic details:
Name
:-
Age
:-
Address
:-
Telephone no
:-.
Marital status
:-....
Part B:Do you have a two wheeler?
A. Yes
B.
No
It is which type of vehicle
A. geared
B. gearless
C. Moped
What are the kinds of Load carried on a 2 Wheeler?
A. Bikes
B. scooters
C. mopeds
D. Any other
Which one of the 2 Wheelers do you use in Load Carrying?
A. Hero puch
B. TVS XL
C. Activa
D. kinetic marvel
E. Any other
What is the frequency of Load Carrying?
A. Below 10 Kg
B. 10-25 Kg
C. 25-75 kg
D. Above 75
What more do they want from the vehicle? Improvements/Changes
Load carrying
B. power C. extra load carrying accessories D. Mileage E. Any other
Before this vehicle how did they carry their load? What do you use to carry loads?
Rickshaw
B. Moped C. Any other

Why is a particular vehicle more suitable than others for Load Carrying? For example
Why is Moped better than a scooter or a scooter better than a Moped or a
motorcycle better than a scooter?
A. size
B. power
C. load carrying capacity
D.
Any other
Do you face any problem in carrying load on two wheeler ?
A. Yes
B. No
What are the problems faced by you while carrying load on 2 wheelers? Related with
A. Space
B. suspension
C. accessories D. ground clearance
E. Any other
Do they use different vehicles to carry load and different vehicles to commute with
family? If Yes then why so?
A. looks of vehicle B. space
C. comfort ability
D. Any other
How do you feel about Yourself While riding your two wheeler in society ?
A. confident
B. Ambitious C. Secure
D. Any other
Open ended questions
8. Which is the most preferred two wheeler liked by you? and why?
9. Any suggestion you want to give us.

For TVS Motors:

Around 18% of the customers are dissatisfied; this can increase if

not looked into seriously thereby hampering the sales in the long
run. Reasons:
During the research it was found that the Scooty ES which TVS
has introduced in the market had some problem with regard to
ignition.
Present competitors of TVS have a choke mechanism which
enables its users to ride extra mile in case of empty or low fuel to
reach nearest gas station.
In the segment where TVS operates the bikes designed by its
competitors are better designed & have killing looks.
Measures to study the reason for dissatisfaction need to be taken
and should be addressed immediately.
The spare parts of TVS Victor should be made available in all the
service station.

After All That We find these observations

and findings and did analysis

Major problem which was face by the user is ground

clearance & turning radius for Apache because when they
carry load of there goods like delivery products then only
they find this problem
With the star city plus model of our TVS some of them
found problem with its suspension but the the reason being
same when the heavy load carried over it . it may be the
natural thing
The major requirement of the geared two wheeler user is
some extra load carrying accessories so for that may be
the major scenario for us to provide some more load
carrying Accessories.

With non geared two wheeler it was found lesser in number

in such a big metro Politian city like Delhi but the
customers which I found they are friendly and happy with
our moped but the also want some focus over suspension
part of it.
With our TVS Star city & city plus model These bikes are
some how they found light weight but still they are happy
with it because of their mileage.
With Victor Gx, Glx Model many of them face the problem
of their part there part are hardly available in local market
according to them so that may be the sever problem
because an unsatisfied customer is more dangerous

To have an overview of 100% automated assembly

line.
To have an overview of various production processes
and strategies followed at the TVS motor company,
Hosur facility.
To get an exposure to various IT packages used in
industry for various purpose like inventory
management,
To learn how the company is coping up with sudden
rise and slump in demand.
To have an idea of the contingency plan of the
company.

 Looking

for hands on experience in a top

most automobile company of India
Will be looking for the core values of the
company that has helped it in surviving in
the automobile market
To understand the use of IT in
manufacturing companies
Learn the practical implementation of TQM
To understand how the company
developed its own R&D to cope up with
the departure of Suzuki motors from the
joint venture